Account Based Marketing Software Product Demo: Winter Release, October 18th 2016
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Transcript of Account Based Marketing Software Product Demo: Winter Release, October 18th 2016
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Account Based Marketing SoftwareProduct DemoOctober 18th 2016
Jean-Yves SimonVP, Product
[email protected] jysim0n (with a zero)
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About Azalead
• Founded in 2013• Offices in NY & Paris• VC backed: $8M• Founding member of
the ABM Consortium• Microsoft Partner• 80 customers
worldwide
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Technology Services, Manufacturing & Other
Experience with over 80 International Clients
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What we’ll cover
1. The new B2B Sales & Marketing Context
2. Azalead’s Account Based Marketing platform
3. Live Demo, focus on Winter ‘16 Release new features
4. Q&As
30’
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The new B2B Sales & Marketing Context1
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😟 0.4%
Less than 1% of inquiries convert to a sale
SiriusDecisions Demand Waterfall model
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Source: IDC Research
Of website visitors are Anonymous
95%
Marketing budgets are allocated based on guesswork
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The B2B Seller needs a change
57% of the purchase decision is already complete before the customer even calls the supplier*
Buyers are more consensus driven
Commoditization effect in play
* Source: CEBGlobal.com
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How Azalead’s Account Based Marketing software helps solve these problems?2
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Don’t count the people that you reach; reach the people who count.
- David Ogilvy
“
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What is Account Based Marketing (ABM)?
Identify accounts
most likely to buy
Focus marketing & sales efforts
on target accounts
Measure business
impact on accounts
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The Growing Adoption of Account Based Marketing
92% recognize the importance of ABM
52% have a program in place
60% are planning on investing in technology for ABM
SiriusDecisions ABM Survey, April 2016.
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Why Now?
IP based Company IDMachine learningProgrammatic advertising
Traditional ABM
ABM at scale
New technology now enables ABM at scale:
500ACCOUNTS
5ACCOUNTS
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Azalead Account Sensing* Technology
*Patent Pending
Azalead Company ID International
Firmographics 120M
CompaniesTag on website
False positiveISP Filter
http://
Real-time Company IP &
Cookie database
86.54.121.46
Machine Learning on unregistered IPsEmail Domain
IP association
ISPs
International IP Registry Text Mining
Cookie Trackin
g
Azalead identifies
10X More Accounts
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Account Selection
Identify new target accounts based on website activity
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Account Based Retargeting
Build awareness with event triggered ads throughout the sales cycle
Message 1
Message 2
Message 3
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Account Based Website Personalization
Grow engagement with personalized content
and pre-populated web forms …even for
first time visitors
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Account Based Selling Mobile App
Buying Signal Alerts
Monitor target account website activity
Accelerate Sales Cycles by reaching out at the right time
Mobile App & Buying Signal Alerts For Sales Reps
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ABM Dashboards & Reports
Measure Awareness, Engagement & Revenue with Target Accounts
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20202020
Live Demo, focus on Winter ‘16 Release 3
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Winter ‘16 Release Summary
Self-Service Ad Retargeting
Upgraded Sales PipelineReport
Upgraded Visitor ProfileReport
User Experience Upgrades
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Integrations
RESTA P I
Salesforce Pardot
Microsoft Dynamics
CRM
Sales & Service Cloud
HubSpot Marketo Mailchimp
AppNexus
Eloqua ClickDimension
s
Tag Commande
r
Google Tag
Manager
JoomlaDrupalWordpress
CRM Marketing Automation
CMS Tag Management Advertising
Email Marketing
Azalead improves return on existing marketing technology investments
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Azalead cuts wastage insales & marketing and
helps grow revenue with the accounts that count.
Why Azalead?
$
sales marketing
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