ACCORHOTELS GLOBAL DEVELOPMENT AUGUST 2018 · they are discovering a world plugged into a culture...

WHY INVEST IN MONDRIAN

ACCORHOTELS GLOBAL DEVELOPMENT

AUGUST 2018

MISSIONSTATEMENT

A global tribe of individuals, partners and progressives,

devoted to creating extraordinary experiences for our community

throughout our proprietary brands—we are sbe.

Visionaries at the forefront of hospitality, cuisine, design,

residences and entertainment, our lifestyle moments are forged

with highly-curated and passionate service. We are committed

to authenticity, sophistication, mastery and innovation.

Our stage is the world. Our time is now.

2 | WHY INVEST IN MONDRIAN | SBE LIFESTYLE PLATFORM| AUGUST 2018

RESTAURANTS

NIGHTLIFE RESIDENCES

& SPAS

HOTELS

360° LIFESTYLE EXPERIENCE

MIXOLOGY & LOUNGES

NIGHTLIFE & DAY CLUBS

RESIDENCES

SPAS

GLOBAL

3 | WHY INVEST IN MONDRIAN | SBE LIFESTYLE PLATFORM | AUGUST 2018

GLOBAL BRANDS

ORIGINALS

PIPELINECURRENT

LOCATIONS HOTELS & RESIDENCES RESTAURANTS LOUNGES

CURRENT PORTFOLIO

DEVELOPMENT PIPELINE

*By the end of 2018

175 26* 85

100+ 38 50+

53

17

CABO SAN LUCAS,

MEXICO

ZIHUATANEJO, MEXICO

PLAYA DEL CARMEN, MEXICO

CARTAGENA, COLUMBIA

ATLANTA

WASHINGTON, D.C.

MONTERREY,

MEXICO

CANCÚN, MEXICO

MEXICO CITY, MEXICO

RIO DE JANEIRO,

BRAZIL

ARENA DE JOSE IGNACIO,

ARGENTINA

PILAR, ARGENTINA

PUERTO MADERO, ARGENTINA

BODRUM, TURKEY

LOS ANGELES

SAN FRANCISCO

LAS VEGAS

CHICAGO

NEW YORK CITY

HOLLYWOOD, FL

MIAMI

NASSAU, BAHAMAS

LONDON, U.K.

ISTANBUL, TURKEY

KUWAIT CITY, KUWAIT

DUBAI, U.A.E.

DOHA, QATAR

MANAMA, BAHRAIN

TOKYO, JAPAN

MELBOURNE, AUSTRALIA

INDIAN WELLS

CULINARY COLLABORATORS

JOSE

ICARDILeynia, Diez y Seis

SLS/Mondrian

Hyde/Delano

DARIO

CECCHINICarna

SLS

MARTIN

HEIERLING

Chief Culinary

Officer, sbe

JOSÉ

ANDRÉSThe Bazaar

SLS

Michelin-Starred

MICHAEL

SCHWARTZFi’lia

SLS/Mondrian/

Hyde/Delano

James Beard

Award Winner

DANNY

ELMALEHCleo

SLS/Mondrian

Hyde/Delano

DESIGN COLLABORATORS

PHILIPPE

STARCK SLS Atlanta

SLS Beverly Hills SLS

Brickell

SLS Las Vegas

SLS South Beach

Mondrian L.A.

Delano

LENNY KRAVITZ

DESIGNSLS Las Vegas

SLS South Beach

PIERO

LISSONISLS Cancún

SLS Puerto Madero

SLS Washington, D.C.

SLS LUX Brickell

YABU

PUSHELBERG

SLS Baha Mar

SLS Beverly Hills Renovation

AVENUE

INTERIORS

Dakota Development is a division of sbe. With

industry-leading expertise and cutting edge design

partners, Dakota Development has successfully

master planned and developed a range of

internationally acclaimed properties.

DANIEL

BOULUDFrench Concept

SLS

James Beard

Award Winner

MAKOTO

OKUMAPan-Asian Concept

SLS

James Beard

Award Winner

KATSUYA

UECHIKatsuya

SLS/Mondrian

Delano

James Beard

Award Winner

With professional entertainment and renown chefs,

Disruptive Innovation Lab has designed amazing

culinary and nightlife concepts.

DAVID ROCKWELL

THE ROCKWELL

GROUPHyde

MARCEL

WANDERSMondrian South Beach

Mondrian Doha

TOM

DIXONMondrian London

LEVERAGE THE

Providing our development partners an opportunity

to program a one of a kind destination experience.

40 BRANDS

Established & diversified

portfolio of iconic luxury

lifestyle hotel, residence,

culinary & entertainment

brands.

TEAM

Best-In-Class team

of Senior Executives,

Chefs, Designers,

Promoters.

MARKET

Expansive footprint across

the world’s leading

gateway markets.

INNOVATION

Proven brand & concept

incubator of culinary and

entertainment concepts.

NETWORK

Access to shared

services, including a

centralized platform

providing sales,

marketing, social media,

influencers, partner and

vendor databases,

events partnerships

and sponsorship

support.

SINGLE

SOURCE

Unique 360 approach to

hospitality with turnkey

solutions for branding,

development* and

management of a

property directly with

sbe.

*Engaging Dakota for

Development Management is

encouraged but not required.

Platform

6 | WHY INVEST IN MONDRIAN | SBE LIFESTYLE PLATFORM | AUGUST 2018

There is nothing like Mondrian. With staircases to dream upon, giant bells to welcome guests and

the most inventive design in hotels, Mondrian is a version of wonderland. The design is the most

clear expression of the thoughtfulness and creativity that goes into making every guest feel that

they are discovering a world plugged into a culture curated exclusively for them.

CULTURAL CONNOISSEUR

DESIGN INNOVATOR

INTERNATIONAL

PLUG & PLAY

Mondrian is a way of travel. With its groundbreaking design and

progressive programming it is a “must” destination for locals or

travelers. Mondrian is always at the heart of the most exciting

cultural scenes in the world, serving up innovation and creativity

for everyone. Mondrian provides a playful framework so that

guests and locals alike can immerse themselves in the culture of

each city it inhabits. At Mondrian, anything you want is yours…

and we do it with an international level of service, everywhere.

THE MISSION

7 | WHY INVEST IN MONDRIAN | POSITIONING | AUGUST 2018

PIPELINECURRENT

NETWORK & PIPELINE

8 | WHY INVEST IN MONDRIAN | NETWORK & PIPELINE | AUGUST 2018

AMERICAS AFRICA-MIDDLE EAST EUROPE TOTAL

682 rooms

3 hotels

CURRENT PORTFOLIO

DEVELOPMENT PIPELINE

*By the end of 2018

235 rooms

1 hotel917 rooms

4 hotels

769 rooms

3 hotels

1,399 rooms

5 hotels

MONDRIAN SOUTH BEACHMONDRIAN LOS

ANGELES

MONDRIAN PLAYA DEL CARMEN

MONDRIAN ATLANTA

MONDRIAN DOHA

MONDRIAN LONDON

MONDRIAN DOWNTOWN

LOS ANGELES

MONDRIAN DUBAI

MONDRIAN POLANCO, MEXICO CITY

360 rooms

1 hotel270 rooms

1 hotel

UPPER-UPSCALE URBAN + RESORT

ADAPTABLE ADR STRUCTURE

MANAGED OR LICENSED

CONVERSION-FRIENDLY BRAND

HOTEL OPENINGKEYS UNITS TYPE

Los Angeles 237 - HMA Current

South Beach 205 129 License Current

London 360 - HMA Current

Park Avenue 198 - License Current

Doha 270 - HMA Current

Atlanta 189 - License 2022

Dubai 150 85 HMA 2019

Playa del Carmen 100 - License 2021

Polanco 150 150 License 2022

Los AngelesPark Avenue

Los AngelesLondon Miami

LondonDoha

Downtown L.A. 282 - HMA TBD

9 | WHY INVEST IN MONDRIAN | POSITIONING | AUGUST 2018

Property News & Headlines:

“Mondrian is the most happening place in LA”

“Drips with Hollywood glamour—the ivy-covered rooftop

pool lounge,Skybar, is an A-list magnet”

“Where L.A. Comes to Play”

Philippe StarckDesigner

Food & Beverage

SKYBAR

Fi’lia

14,000

236

195Square Feet

Key Count

Suites

1 Penthouse

Amenities

Swimming Pool / Fitness Center

Awards

2018 Tablet Hotel Awards; Best Nightlife, North America

FLAGSHIPS



“A surreal maze of whimsical lounge pillows, “kissing corners” and arcane

passageways centered on a stylish bayfront swimming pool”

“Fanciful, exuberantly patterned confection overlooking Biscayne Bay”

Marcel WandersDesigner

15,000

215102

Square Feet

Key Count Suites

Food & Beverage

Mondrian Bar

Mondrian Caffe

Amenities

Fitness Room / GUYandGIRL Spa / Recreational Water Sports

Boat Slip Marina with Private Dock Master

Awards

2017 Condé Nast Traveler Readers’ Choice Top Hotels in Miami

2014 Miami New Times “Best of Miami”, Best Hotel

FLAGSHIPS



“Where everyone who is anyone is coming to stay, eat, and play”

The best of British Hot List 2015 – Design Stars

A-List: “Massage at the Mondrian” (agua Bathouse & Spa)

Amenities

Screening Room / agua Bathhouse & Spa / Fitness Center

Sea Containers

The Den

Dandelyan

Rumpus Room

Food & Beverage

39,000

334

25Square Feet

Key Count

Suites

2 Apartment

Suites

Awards

2018 Class Bar Awards – Bar of the Year (Dandelyan), Drinks Menu of the Year (Dandelyan),

Bartender of the Year (Alex Lawrence/Dandelyan)

2018 OpenTable Diners’ Choice Award

Tom DixonDesigner

FLAGSHIPS



“Mondrian Doha debuts with the most decadent bridal suite

in the world”

“Mondrian Doha is a lavish feast for the senses”

“Luxury is Defined at the Mondrian Doha”

26,000

21159

Square Feet

Key Count Suites

Marcel WandersDesigner

South West ArchitectureArchitect

Food & Beverage

Morimoto

CUT by Wolfgang Puck

Walima

Hudson Tavern

RISE

Black Orchid

Smoke & Mirrors

Magnolia Bakery

Amenities

ESPA Spa / Rooftop Pool

Fitness Center / Bridal Suite

Awards

2018 Fact Magazine Dining Awards, Doha: “Best

Overall” Morimoto; “Best Newcomer, Fine

Dining” Cut By Wolfgang Puck

FLAGSHIPS


CONTRACT

Managed

RESIDENCES

240

KEYS

282 MONDRIAN

OPENING

Coming soon


“City's Chief Legislative Analyst recommends that Los Angeles officials

select a joint venture between MacFarlane Partners, the Peebles

Corporation, and Claridge Properties to develop Angels Landing, a coveted

property adjacent to the Angels Flight railway.”

ARCHITECT/DESIGN

–

PARTNER/DEVELOPER

The Peebles Corporation


UPCOMINGOPENINGS

CONTRACT

Licensed

RESIDENCES

-

KEYS

100

OPENING

2021


…

ARCHITECT/DESIGN

–

PARTNER/DEVELOPER

Howard Hospitality Group


UPCOMINGOPENINGS

CONTRACT

Licensed

RESIDENCES

-

KEYS

189

OPENING

2022


…

ARCHITECT/DESIGN

–

PARTNER/DEVELOPER

–


UPCOMINGOPENINGS

CONTRACT

Managed

RESIDENCES

85

KEYS

150

OPENING

2019


…

ARCHITECT/DESIGN

Tristan Auer

PARTNER/DEVELOPER

Al Hamla Real Estate

Investments


UPCOMINGOPENINGS

ICONIC ELEMENTS:

LocalculturE

Inspired by the cities that they reside in.

Mondrian by design is a brand that allows each

property to have a personality of its own – and that

comes through in unique design elements inspired

by the city they reside in.

KEY IDENTIFIERS

18 | WHY INVEST IN MONDRIAN | KEY IDENTIFIERS | AUGUST 2018

ICONIC ELEMENTS:

Oversized elements

Our design is always surprising.

Mondrian properties around the world feature

signature design elements that represent the locale and

the mindset of the designer.

KEY IDENTIFIERS


ICONIC ELEMENTS:

The staircase

From the mind of Marcel Wanders.

Each Mondrian that has been designed by Marcel

Wanders features the iconic staircase – from South

Beach to Doha – it is always a focal point of the

hotel from a design perspective.

KEY IDENTIFIERS


To pamper your every need and create an exceptional and

soothing relaxation experience that exceeds your expectations

Designed with an unerring eye for luxury, comfort and state-of-the-art

technology; Ciel Spa is a place of escape where recharging the inner

spirit and enhancing physical well-being come from true and spirited

innovation. All SLS guestrooms feature Ciel Reserve bath amenities.

REFINED RELAXATION

A PLACE TO REVITALIZE

CELESTIAL ESCAPE

KEY IDENTIFIERS


MONDRIANRESTAURANT BRANDS

KEY IDENTIFIERS


NIGHTLIFE & DAY CLUBS

mondrianNIGHTLIFE BRANDS

MIXOLOGY & LOUNGES

KEY IDENTIFIERS


MONDRIAN BRAND BOOK

COMMUNICATION

24 | WHY INVEST IN MONDRIAN | COMMUNICATION | AUGUST 2018

MONDRIAN PRESS & ACCOLADES

COMMUNICATION

25 | WHY INVEST IN MONDRIAN | COMMUNICATION | AUGUST 2018

The best of British(with color, quirk, and whimsy).

Hot List 2015 – Design Stars

MONDRIAN DOHA

Mondrian Doha debuts with the mostdecadent bridal suite in the world.

MONDRIAN LA

Mondrian is the most happening place in LA.

The Hotel Rooftop:Expensive Drinks, Priceless Views

The 189-rooms Mondrian Park Avenue, at 30th Street and Par Avenue South,

occupies what was once a 15-story officebuilding, to which five stories have been added. The hotel’s former rooftop is now

a lounge called Fifteen Stories, with a3,000-square-foot space enclosed by aglass structure and a 2,000-square-foot wraparound terrace overlooking both

Park Avenue and 30th Street.

The fanciful, exuberantly patterned confectionoverlooking Biscayne Bay, is the bainchild of

Marcel Wanders, the 45-year-old Dutch designer.

ACCORHOTELS DISTRIBUTION SOLUTION>110 Global Distribution Partnership at Best Market Conditions

PERFORMANCE – PARTNERSHIP WITH ACCORHOTELS

26 | WHY INVEST IN MONDRIAN | PERFORMANCE | AUGUST 2018

ACCORHOTELS LUXE DISTRIBUTION PERFORMANCE

FOCUS ON LUXURY &

PREMIUM DIRECT WEB BRAND.COM +

ACCORHOTELS.COM

+ MOBILE WEBSITES & APP

LUXURY & PREMIUM

BRAND

REVENUE VIA WEB

LUXURY & PREMIUM

MOBILE GROWTH

€775

MILLION

+60%

WEB PARTNERS (OTAS)

42%HOTEL

PMS

CALL CENTRES, INTRA HOTEL

& CLUSTER SERVICES

ACCORHOTELS WEB

WEBSITE, MOBILE SITES

& APP

32% DIRECT SALES

26% INDIRECT SALES

7%

19%

16%

16%

58%ACCORHOTELS

CENTRAL

RESERVATION

SYSTEM



Americas17%

Asia-Pacific28%

Mediterranean, Middle East

& Africa12%

Central & Eastern Europe

12%

France13%

Northern Europe

18%

ACCORHOTELS LOYALTY PROGRAMME

10 14 1825

3240

50

44,7

70

100

110

2012 2013 2014 2015 2016 2017 S1 2018

LOYALTY MEMBERS

WORLDWIDE

Le Club AccorHotels

FRS loyalty programme

Huazhu loyalty programme

GUEST ORIGIN

A WORLDWIDE PROGRAMME

17 brands

3,400 hotels in 93 countries

Free enrollment

100% web based program

Partnerships with major airline

loyalty programmes: Skyteam,

One World, Star Alliance…

>50 MILLION MEMBERS

WORLDWIDE

+23,000MEMBERS EVERY DAY

LE CLUB ACCORHOTELS

REPRESENTS

30.6%OF HOTEL GLOBAL REVENUE



DEVELOPMENT CRITERIADevelopment & programming

AAA ultra city center

location, historic

conversion

WORLDWIDE

RECOMMENDED

NUMBER OF ROOMS200 keys and + 150 – 300 keys

ROOM AVERAGE SIZE 26 – 32 sqm 35 – 40 sqm

TGFA / ROOM 60 – 75 sqm 100 sqm

RECOMMENDED

NUMBER OF ROOMS150 keys and + 150 – 300 keys

ROOM AVERAGE SIZE32 – 38 sqm

+ balcony40 – 50 sqm

TGFA / ROOM 75 – 110 sqm 100 – 150 sqm

FOOD & BEVERAGE

1 3 meal restaurant

1 Signature restaurant

1 Signature Bar

1 Lounge

WELL-BEING

Ciel Spa (on market demand)

Pool (on market demand)

Fitness Center

MEETINGSMeeting rooms (on market demand)

Ballroom (on market demand)

HO

TE

LR

ES

OR

T

PRIME

LOCATIONS

SECONDARY

LOCATIONS

AIRPORTS

SUBURBS

CAPITALS

KEY CITIES &

RESORT

DESTINATIONS

MAJOR

DOMESTIC

DESTINATIONS

OTHER CITIES &

ATTRACTIVE

TOURISTIC

DESTINATIONS



ACCORHOTELS GLOBAL DEVELOPMENT AUGUST 2018 · they are discovering a world plugged into a culture...

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