Accompany Me

David Lee Sheetal Ghanti

Tom InfusoAvicenna Sarfaraz

BmC

Customer Persona

Survey

• We surveyed 28 students

• 16 male surveyed

• 12 females surveyed

• Targeted Middle school, High school & College performing arts students

Results

• We found college students are less receptive than high school students.

• Middle school students were not at a competitive level to performing arts

• High school students validated that our MVP will be the new and innovative way of auditioning

Interest in Value Proposition

Interest in Value Proposition

Key Insights

• Pivot away from middle school students• Validated high school customer segment• Need to expand to colleges of different

regions

Updated BMC