Choosy Content Folks Choose Accessible GIFs

Principles of Web Accessibility

YES! We can access this content!

Meet PEAT

Example

Seizure and neurological

disorders

Deaf and hard of hearing

Color blindnessCognitive and mental health impairments

Blindness, low-vision, other visual impairments

Motor impairments

Disability Types

Other non-disability considerations

● Functional accessibility (compatibility with assistive technologies)

● Aging/Older Persons/Seniors

● Old equipment or devices● Low-literacy● Low-language proficiency ● Dyslexia, ADD/ADHD● Autism/Asperger syndrome

Roles

The

content

marketer

The

Accessibility

Expert

The

Developer

Roles

● Content managers: Describe the animated content sufficiently in text

● Developers or Accessibility Experts: Ensure elements blink or flash is in a

safe threshold - use PEAT

● Developers: Avoid using the marquee element

● Content managers Where possible, provide a non-animated equivalent or

method to skip the animation and get to the content

Also see: Best practices in Animation

Consider

Is it useful? Does the image(s) add to the content or detract from your message?Is the content in plain language?Is there a non-animated equivalent you can use?Quality vs. Quantity do the images compete for the audience’s attention?Should this be translated or adapted to another language?

Reminder List for GIFs:

● Ensure animated content is sufficiently described in text

● Ensure elements blink or flash are in a safe threshold - use PEAT

● Ensure the marquee element is avoided● Where possible, provide a non-animated

equivalent or method to skip the animation and get to the content

Resources for other animation

● Content: http://www.4syllables.com.au/● Infographics and Animation:

http://webaim.org/resources/designers/● Video: https://www.digitalgov.gov/2014/06/30/508-accessible-

videos-why-and-how-to-make-them/ and an example from Kids.gov

● PEAT: Photosensitive Epilepsy Analysis Tool● Accessibility Testing Information: http://trace.wisc.edu/peat/● Best Practices in Animation:

https://www.webaccessibility.com/best_practices.php?technology_platform_id=11

Questions?

victoria.wales@gsa.gov