Accessibility……. Achievements, Challenges and Solutions from an Industry Perspective

Accessibility…….

Achievements, Challenges and Solutions from an Industry

Perspective

Kurt A. Mueffelmann, President & CEO

Robert Yonaitis, Founder & CTO

Rod Bernabe, Product Manager

HiSoftware Confidential.1

HiSoftware

Agenda

HiSoftware Introduction / UpdateCustomer Successes

Accessibility Market Perspective

Product SolutionsAccessibility Kit for SharePointHiSoftware Commercial Offerings

AccVerify / AccMonitor

Compliance Sheriff

On-Line Accessibility ValidatorHiSoftware Confidential.2

HiSoftware OverviewFounded 19984,000 world-wide customers in 88 countries (inception)Industry Leading Technical Accessibility Solutions Vendor

“Cynthia Says” Over 15m users

Microsoft Accessibility Partner

SharePoint ATG

HP Web GovernanceMulti-tiered Distribution Channel

International Offices USA / EU / AP

Worldwide ResellersConsulting Services Partners

Triple-digit growth in Revenue

3 HiSoftware Confidential.

BenefitsBenefits Automated tools reduce testing time by as much as 500% Provided Cost savings of $5.8m Reports are easy to use and provide detailed and accurate

information needed to assure compliance Solutions provide not only a reduction in costs but also provide a

dramatic improvement in compliance

HiSoftware’sSolutionHiSoftware’sSolution

AccMonitor Federal Risk Management AccVerify/AccRepair (user-driven interactive desktop solution)

IRSChallengesIRSChallenges

Mandated to comply with Section 508 Thousands of content creators using a variety of development

solutions to build Web based content, including Microsoft Office As many as 10,00 pages are updated each day with requirement

for accessibility testing

BenefitsBenefits

Achieved Federal guideline status through 508 compliance Ensured $120m revenue stream

Reduced web-monitoring costs through automation Broadened market opportunities by up to 20% Leveraged corporate citizenship status


HiSoftware Compliance Sheriff On-demand

GatewayChallengesGatewayChallenges

Requirement that all Web site be accessible based on Section 508 guidelines

Broaden market opportunities Maintain corporate well-being status Reduce operational costs

BenefitsBenefits Consistent accessibility review and analysis, as well as a

standard format for feedback Tool for both education and quality assurance – Operational

Efficiency Time saving features reduce cost of remediation Ease of use – Reduced Cost


HiSoftware AccMonitor Compliance Server (automated compliance testing and monitoring)

HiSoftware AccVerify/AccRepair (user-driven interactive desktop solution)

CUSChallenges

CUSChallenges

Requirement that all Web site be accessible by April 2005, based on Section 508 guidelines.

Highly Decentralized environment Each campus is capable of setting up web servers and

developing its own web presence.

California State University System California State University System (CSU)(CSU)

HiSoftware Confidential.

HiSoftware Accessibility Domain Expertise

Professional AssociationsW3C

Accessibility sub-committees (WCAG 1.0 / 2.0)Web Security Context Working Group

Section 508 Technical Refresh CommitteeInt’l Committee for IT Standards JTC on AccessibilityInt’l Accessibility Organization, SIDAR (EU) – Board of DirectorGuild of Accessible Web Designers (UK)

International Working Groups (2006/2007)EU Ministerial eAccessibility Summit – Riga, Latvia

Sole Accessibility technology invitee

EU eAccessibilty Forum in Paris w/BrailleNet (Fr)Accessibility Testing at EU Parliament

Invited presenter – “Embedding Accessibility in Mainstream ICT”

7

Accessibility Requirements Expand through Growth of Web

How do I expand my market presence through the web?How do I avoid litigation surrounding web accessibilityHow do I increase visitors trust through brand consistency and messaging?Is my website Trustworthy?Is my website functioning at peak efficiency or is there broken links, slow pages, dated information?How do I Increase Corporate Responsibility?


Changing Marketplace

Changing Compliance StandardsWCAG 2.0 / Section 508 RefreshCustom Requirements

Lawsuit Exposure

Proliferation of WebDynamic and Expanded ContentIncreased Transaction Levels


International Accessibility Standards

Canada• Common Look & Feel Law

United States• Americans with Disabilities Act (ADA)• Section 225 of the Telecommunications Act• Sections 504 & 508 of the rehabilitation Act• Workforce Investment Act of 1998• Assistive Technology Act of 1998

United Kingdom• UK Disability Rights Commission recently invoked national law requiring all public website meet accessibility requirements• UK Disability Discrimination Act of 1995

Japan• E-policy for IT

Australia• Disability Discrimination ActEmerging

MarketsBrazil and China - We are

watching these new markets closely.


Europe• EU announces 2003 “Year of Person with Disabilities” and commits web accessibility policy for member states• European Union Public Policy for Web and “E-Inclusion”

Audiences – Who’s Responsible

Executive ManagementCompliance Officers & DepartmentsITMarketing DepartmentsUser ExperienceApplication Developer Web DeveloperWeb Content ProviderQuality Assurance Engineers


Goal of End to End Accessibility

Enable customers to achieve website accessibility complianceSimplify end-user tools for accessible content creation, editing and approval.Integration into developer environment to check for conformances in the template and website development stage. Reduced IT cost and manpower in development and maintenanceLeverage internal skill sets for developers, administrators and end-users.


Methodology

Build Compliance into Development Life-Cycle with Desktop Solution

Identify/resolve content compliance issues at the time of content creation, Test both Transactional and Static ContentIntegrate into Development Environment or Content Mgmt System using HiSoftware’s open-API.

Audit Content & Quality Monitoring Server SolutionEnsure that Corporate and Regulatory Standards for Web Content are adhered to within the organization.Provide a Global Audit of Web Content Compliance status on a scheduled basis and send reports to the proper stakeholders.

Offers Audit/Historic view for measuring progressRepeatable Process


Collaborative Work Flow for Compliance

Sue, content provider, updates

content through the MOSS web console).

She uses SharePoint Tester.

Rob, an Executive, uses AccMonitor to run scheduled

reports. He is responsible content and regulatory

compliance for the entire Web site.

Rebecca manages the QA team. She tests all the pages

in batch using AccVerify.

Tom, a Web developer, uses AccRepair for SharePoint Designer. He benefits from automatic repairs, and also performs some repairs manually.

AccMonitorAccVerify/Repair

Compliance SherriffOn-Line AccValidation

Joe, who is of legal counsel, receives regular updates on compliance for content and web governance as a user of SharePoint Sherriff


Accessibility Solution Requirements

Educates organizations on Compliance issues Developers, Content Providers, Business Owners etc.

Audits thousands of Web PagesRegulatory Requirements Accessibility, Privacy and Security ExposureBrand Risk and Potential Litigation

Enforces Specific Content StandardsHow do you know which groups are meeting their requirements?

Measures for Standards How does you know if sites meet standards? Are sites meeting customer experience requirements?


Accessibility Messaging Points

Lessen Risk Management Exposure Regulatory compliance Lawsuit avoidance

Increase Social Awareness and Corporate Responsibility

Broaden Market Opportunities New customers Increase customer confidence & trust Consistency


Product Solutions

Microsoft AllianceAccessibility Kit for MOSS ’07HiSoftware MOSS end-to-end

AccMonitor / AccVerify / AccRepair

Compliance Sheriff

On-line Validation Tool


HiSoftware Confidential.

Microsoft Partnership InitiativesISV since 1998

Product Involvement and IntegrationAccessibility Kit for SharePoint (AKS)Microsoft FrontPage Accessibility CheckerSharePoint Portal Server 2003 Accessibility Templates & Guidance

250,000+ Downloads

Microsoft OfficeMicrosoft SharePoint Designer / Expression / Visual StudioVISTA

Internal Usage of ProductsEMEA Microsoft.com Accessibility MonitoringMSN.com Accessibility MonitoringMicrosoft-wide Accessibility

Sales & Marketing AlliancesMicrosoft Public Sector – US FED

“Solution for On-line Accessibility for Content Management Server (CMS)”

Microsoft Accessibility Templates - WorldwideMicrosoft AccessibilityMicrosoft Trustworthy ComputingMicrosoft “Live” - tbd

18

SharePoint Server (MOSS) 2007

Familiar, consistent user environment Integrated business productivity capabilities Adaptive development platform Built for the enterprise

A business productivity platform optimized for the way people work in the unstructured world


SharePoint Growth

$800m Revenues – FY2007MSFT’s Fastest Growing Product in History!

35% CAGR

84m Servers


Key SharePoint Accessible Items

Use of TitlesTablesUse of ColorNavigationAlternative Text for non-text based elementsAbsolute font size vs. relative font sizeEnd – End solution for content monitoring & reporting


AKS Deliverables

The Accessibility Kit for SharePoint (“solution”) will have the following release offering and schedule:

Accessibility Kit for SharePoint 1.01. Complete MOSS accessibility assessment and remediation

Enables the implementation of a WCAG 1.0 AA / Section 508 compliant Internet facing websites and/or intranet portal

2. Update to Content authoring environment

Accessibility Kit for SharePoint 1.13. Update to collaborative environment within MOSS

Wikis & Blogs

Community Support4. Creation, development, support and launch of Accessibility Kit for SharePoint online community site for SharePoint customers and partners.


OverviewAKS is an add-on pack for MOSS 2007 that provides accessibility and usability enhancements for MOSS.This is done through a series of updates to CSS, Master pages and templates, and updates to content rendered by Web parts through the use of control adapters.

Phase I of kit addresses Internet and Intranet publishing templates and Web sites. Phase II of the kit addresses teamsites and collaboration.


Master pages and templates


Typical MOSS page25 HiSoftware Confidential.

Fonts are absolute by default in MOSS


Apply AKS27 HiSoftware Confidential.

AKS masters change font size to relative vs Absolute-now large is

large28 HiSoftware Confidential.

Medium is medium


Override default Styles with AKS Styles and Images


AKS StyleSheets in designer


End to End Accessibility for SharePoint – AKS / HiSoftware


Three Easy Steps

1. Developer

2. Workflows

3. SharePoint Tester


AccRepair for SharePoint Designer


AccRepair for SPD


Test and Repair in SPD


Accessibility Workflow for SharePoint

HiSoftware extends the MOSS platform with a combination of user driven interactive desktop tools that allow content creators to build, test and remediate accessible content with PC based developer solutions

HiSoftware back end automated monitoring solutions extend the MOSS platform through unattended compliance testing and workflow integration.


Configuring the Workflow


HiSoftware Check Accessibility Column


Defining the Workflow


The Site Collection Features


Page Tester for SharePoint


SharePoint Home


SharePoint Web based Interface


SharePoint Tester provides browser based testing and reporting for content creators


Report from the Tester


HiSoftware Solutions

Accessibility Compliance Commercial Offerings


Product MapProduct MapAccessibility Product Stack from HiSoftwareAccessibility Product Stack from HiSoftware

Content Content Accessibility on per Accessibility on per

Page basisPage basis

Integrated Back-end Integrated Back-end Accessibility Accessibility

Basic ArchitectureBasic Architecture

AccessibilityAccessibilityCollaborative Collaborative Workflow and Workflow and

Scorecard ReportingScorecard Reporting

Content CreatorContent CreatorDeveloperDeveloper Core-AccessibilityCore-Accessibility Enterprise GovernanceEnterprise Governance

HiSoftware Compliance

Sheriff

HiSoftware Compliance

Sheriff

HiSoftware AccMonitorHiSoftware AccMonitor

HiSoftware PageTesterHiSoftware PageTester

AccVerify & Repair

AccVerify & Repair

Provides accessibility improvements to through content, web pages, templates, etc

Provides accessibility improvements to through content, web pages, templates, etc

Allows content providers to test and validate individual pages on accessibility through hosted test prior to publication.

Allows content providers to test and validate individual pages on accessibility through hosted test prior to publication.

Provides accessibility monitoring for organizations under 1,000 users through file testing and issue identification.

Provides accessibility monitoring for organizations under 1,000 users through file testing and issue identification.

Monitors, tests and identifies compliancy requirements for accessibility, privacy, data security through dashboard scorecard and drill down reporting in web-browser environment.

Monitors, tests and identifies compliancy requirements for accessibility, privacy, data security through dashboard scorecard and drill down reporting in web-browser environment.

identify what is best

solution

identify what is best

solution


Compliance Sheriff


Accessibility Audit Solution

Monitors all web properties to identify accessibility issues

Interactive scripting feature allows for dynamic content and transactional monitoring

Collaborative workflow allows management and content developers to integrate fixes and trends

Detailed Dashboard Reporting

Source code identification at developer level for rapid fixes

Industry and Competitive benchmarking

Multi-tiered licensing model


Executive Level Dashboard


Cool Stuff


Collaborative Workflow

Quick Drill Down to code level

Exact Line Number / HTML Source Code


Checkpoints

View/Edit checkpoint definition within the one application

Groups/Subgroups for ease of administration/management


Checkpoint customization

Allows for complex rules to be defined using pre-configured conditions, or using Regular Expressions in the value fields.


Views

Views let you combine charting, summary data and detailed tabular information about the results from your scans. The preview automatically updates with live data as you select the various options to customize your view


Views – Executive Trend Analysis

Easily combine the results from multiple scans, or to restrict them to just the checkpoint categories that interest you, you can plot historical data, showing how your site has improved over time:


On-Line Validation


On-line Accessibility Validation


Simplified Reporting


Source Level Reporting


Strong Return on Investment Using HiSoftware Solutions

IRS Saves $5.8m in web development costsGateway Corp expands market opportunity by 25m usersMajor retailer avoids accessibility litigationMotorola increases consumer trust through accessibility monitoringCalifornia State University implements system wide WebGovernance monitoring and integrated development to avoid Accessibility Litigation

“HiSoftware should be seen as an essential aid to the process of web site design, test and monitoring. The outcome will be a better user experience and an ultimate increase in the bottom line.”

- Peter Abrahams, Analyst Bloor Research


The Invisible 20%

Microtrends – The Small Forces Behind Tomorrow’s Big

Changes


Mark Penn - Author

For Further Information

Kurt A. Mueffelmann, President & CEO

[email protected]


Accessibility……. Achievements, Challenges and Solutions from an Industry Perspective

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