ACCESS-CN proposal
Transcript of ACCESS-CN proposal
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Access CN ProposalMay 2016
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Access CN
Access CN is a Chinese marketing firm with the expertise you need to deliver your message to Chinese audiences strategically and effectively
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Who we are?
We know the Chinese market:
• Chinese investors• Chinese tourists• Chinese students• Chinese professional shoppers (Daigou)• Australian Chinese residents •Mainland Chinese media management
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Who we are?
We know the Chinese media:
• Chinese media trend watching• Chinese press or print media• Chinese social media (Weibo or WeChat)• Chinese influencers/bloggers• Chinese KOLs in different sectors
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We not only buy Chinese media for you,we ask questions…• What is the best position for your brand in the Chinese
market? • What message should you try to deliver?• What results can you expect?• Who are your ideal clients?• What’s been your experience with Chinese market?
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We over come the challenges for you!• Cultural differences• Knowledge gaps• Language barriers• Lack of time• Potential risks• Opportunity costs• Market misunderstandings• Complex and challenging business environments• Lack of resources
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Service 1: Chinese market and media buying strategic planningService 2: Key message managementService 3: Chinese media buying managementService 4: Chinese social media management (owned/earned/paid)Service 5: Social listening and media monitoring
Our services
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Chinese market and media buying strategic planning
Workshop & consultation session to finalise the Chinese market plan and Chinese media buying strategy
Key message management TranslationCopywritingEditing and proofingSocial media contentPrint and web content writingBlog compositionArticles and press releases
Chinese media buying management
Media planning and implementationGaining the competitive rate with all media channelsCreative media and marketing campaignsOnline-to-offline marketing exerciseSponsorship opportunitiesStrategic business alliances
Chinese social media management (owned/earned/ paid)
Social media managementMore followersSocial media developmentCustom page designsContent writing
Social listening and media monitoring
Following trends for opportunities and best positioning
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Our clients
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WeChat public account management
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Chinese content creation
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240K Impression41K Clicks17% CTR
Chinese WeChat media buying
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PR release
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Offline event with Kols
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Chinese private shopper festival in DFO
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Chinese celebrity campaign
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Thank You