Accepting the Poseidon Challenge Or How going Green has surprising rewards Carleen Lyden-Kluss...
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Transcript of Accepting the Poseidon Challenge Or How going Green has surprising rewards Carleen Lyden-Kluss...
![Page 1: Accepting the Poseidon Challenge Or How going Green has surprising rewards Carleen Lyden-Kluss Morgan…](https://reader035.fdocuments.us/reader035/viewer/2022070615/5a4d1bce7f8b9ab0599d79e1/html5/thumbnails/1.jpg)
Accepting the Poseidon Challenge
OrHow going Green has surprising rewards
Carleen Lyden-KlussMorgan Marketing & Communications
![Page 2: Accepting the Poseidon Challenge Or How going Green has surprising rewards Carleen Lyden-Kluss Morgan…](https://reader035.fdocuments.us/reader035/viewer/2022070615/5a4d1bce7f8b9ab0599d79e1/html5/thumbnails/2.jpg)
The Poseidon Challenge is about CHANGE
• Improvement of our industry• Taking responsibility for every link in the chain• Zero tolerance• Developing a culture of “best practices”
It is about COMMITMENT
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EVERYONE PLAYS A ROLE
• We are only as strong as our weakest link• Everyone is an advocate for our industry- no
matter the size
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Houston, 2007Accepting the Challenge
• Expand initiatives to support the seafarer, to promote environmental protection, and to encourage “Best Practices” in the shipping industry
• Promote the positive activity and results in the maritime industry
• Engage members of the Chain of Responsibility in identifying solutions to the challenges facing the maritime industry.
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Outcome: Formation of NAMEPA
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Background of NAMEPA
• Descendant of HELMEPA founded 26 years ago by George P. Livanos
• Part of INTERMEPA (Greece, Turkey, Cyprus, Australia, Uruguay, Ukraine)
• Mission is to educate seafarers, port communities and children on the necessity and strategies for protecting the marine environment
• Message delivered by port chaplains and strategic alliances with Sea Research Foundation and churches
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Launched at World Maritime Day-NYC 2007
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Value Proposition
• Good for the environment• Good for the seafarer
Good for the maritime industry
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Some Members from the Chain
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Activities• Response simulation– NYC, Houston and West Coast• Sponsor Tradewinds TV at CMA• Presentation on The Environmental Imperative at CMA• Sponsor Seatrade Award- London• National Maritime Day- Environmental Seminar• Disseminating LR/UK P&I Club MARPOL booklet and
American Club poster to seafarers• World Ocean Council- June at UN• World Maritime Day—NYC 2008• Introduction of marine environment curriculum
through Immersion and church denominations.
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The Poseidon Challenge—where being Green has its own rewards.