Accenture Social Media Analysis Q4 2015

Accentureon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Accenture FB

Accenture: Social Media Report

This report looks at how

Accentureperformed on social media between

October 1st – December 31st, 2015

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Analysis of

AccentureFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

377,002 15,434 4.27% WorldwideMostly Older, Male and

Attached.

Accenture

Engagement Score

83

Total Posts

122

Total Likes

9,584

Total Comments

174

Total Shares

1,956

BRAND POSTS

Brand Overview

350K

355K

360K

365K

370K

375K

380K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

377,002

New Fans

15,434

Engagement

0

250

500

750

1,000

Accenture had an average engagement score of 83 and a highest of 822.

Community Analysis

Accenture fans are mostly Older, Male and Attached. Accenture fans are largely from India followed by Philippines.

Fan Demographics Distribution of Fans

51%

49%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K

India

Philippines

United States

Brazil

Italy

United Kingdom

Germany

Argentina

Bangladesh

Austria

0

1

1

2

2

3

3

4

4

5


Brand Posts

Top keywords used Frequency

business 19

GreaterThan 13

digital 13

value 8

leaders 8

3%

97%

Brand Participation Brand Non Participation

47%

3%

50%

Posititve Negative Neutral

Brand Posts - Engagement

Accenture responded to 4 conversations generated by the 122 Posts they published.

Accenture receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

15-DEC-15, TUE 2:30PM

Proud to be recognized as No. 10 on Fortune's annual list of Blue Ribbon Companies. http://bddy.me/1 ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

822 1,116 15 378 Positive

10-NOV-15, TUE 2:30PM

Hear from our Chairman & CEO Pierre Nanterme, CHRO Ellyn Shook, and our other leaders on their pers ..

09-NOV-15, MON 10:31AM

Diversity in the workforce is not just good for business, it’s the right thing to do. Learn how Acce ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

582 529 9 190 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

557 221 0 209 Positive

NO IMAGE NO IMAGE NO IMAGE

http://www.facebook.com/23802140373/posts/10156404630875374



Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100

0 20 40 60 80 100

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20 25 30

0 50 100 150

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Analysis of

AccentureTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

291,636 15,300 5.54% Worldwide

Accenture@Accenture

Engagement Score

54

Total Proactive Tweets

729

Retweets Total

81

Favorites Total

7,701

Total Mention

10,197

Total Retweets

8,662

BRAND TWEETS USER TWEETS

Brand Overview

265K

270K

275K

280K

285K

290K

295K


Follower Growth

Total Followers

291,636

New Followers

15,300

1K

1K

1K

1K

1K

1K

1K

1K


Followee Growth

Total Followees

799

New Followees

1

Engagement

0

250

Accenture had an average engagement score of 54 and a highest of 199.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

729 81

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 100 200 300 400 500 600 700 800

0 10 20 30 40 50 60

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 10 20 30 40 50 60 70

0 500 1000 1500 2000 2500 3000 3500

#leadership*

#ceo*

#iot*

#digital*

#greaterthan*

#hourofcode*

#cloud*

#fintech*

#accentureoutlook*

#oow15*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

500

1000

1500

2000

2500

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

leadership ceo iot digital greaterthan

Spread of Hashtags by day

0 20 40 60 80 100 120 140 160

#ceo*

#fintech*

#leadership*

#iot*

#accentureoutlook*

#cloud*

#hourofcode*

#digital*

#oow15*

#greaterthan*

Engagement Score

Hashtags - Engagement

Average Response Rate : 0.0%

0

50

100

150

200

250

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

0

500

1000

1500

2000

2500

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

100

200

300

400

500

600

700

800

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 8,662

-100

0

100

200

300

400

500

600

700

800


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 10,197

-50

0

50

100

150

200

250


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Arianna Huffington 2,293,078 3

ANDREAS OCTAPUTRA J. 1,331,468 1

ABC.es 1,049,084 1

Geoff De Weaver 1,022,327 7

VentureBeat 606,463 1

TOP 5 INFLUENCERS

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Accenture Social Media Analysis Q4 2015

Social Media

Transcript of Accenture Social Media Analysis Q4 2015