DATA VISUALIZATIONTHE AGE OF

Data visualization is a communication tool effective at communicating information based on data in a clear, concise, compelling manner.

This doesn’t mean that data visualization needs to look boring to be functional or extremely sophisticated to look beautiful.More simply, data visualization makes big data attractive and easy to understand.

To convey ideas effectively, both aesthetic form and functionality need to go hand in hand, providing insights into a rather sparse and complex data set. – Vitaly Friedman, Co-founder and editor-in-chief of Smashing Magazine

What Is Data Visualization?

We Live in the Era of Big Data, but Have Only Just Reached the Tip of the Iceberg

of the world’s data is being analyzed and the amount of data in the world is exploding:

Each day, we create:

ONLY 0.5%

294,000,000,480

2,880,000,000

2,5000,000,000,000,000,000

140,000,000

2,000,000

bytes of data

tweets

videos

email messages sent

0 1 million

1 billion

1 trillion

1 quadrillion

1 quintillion

Google searches

pieces of content on Facebook

985,648,320

In 2020, the world will generate 50x the amount of data as in 2011, and will have 75x the number of information sources.

The world now holds 2x as many bytes of data as there are liters of water in

all of the oceans (1,300,000,000,000,000,000,000l).

of the data in the world today has been created in the last 2 years alone. 90%

the same amount of data2 days worth of data in 2013 (5 exabytes) that was created between the dawn of civilization and 2003

0201320001900100010,000100,000

250,000100,000,000

YEARS AGO

2 days

dawn of civilization

5,4000,000,000 gigs

(5,4000,000, 000 gigs)

�� Data visualization is not a stand-alone offering. The BI industry was worth $79 billion in 2012, and experts predict it to become a $143.3 billion industry by 2016.

�� Data visualization makes up nearly a quarter of all BI spending and is an integral part of that growth.

23%Reporting, dashboards, and visualization comprises

of BI spending

While BI includes

data mining processing and benchmarkinganalytics

Visualization is the component of BI that presents data in appealing interesting ways.

Data Visualization as a Subset of BI

�� Accenture is a leader in business intelligence consulting, but will risk losing market share without investing in data visualization.

�� According to Gartner, big data demand will reach 4.4 millions jobs globally by 2015, but only one-third of these jobs will be filled due to a shortage in worker with new skills such as data visualization.

�� Investing in Data visualization and training data viz workers will enable Accenture to differentiate our existing business intelligence practice from competitor and tap into this rapidly growing market.

of business intelligence firms said their organizations use visual dashboards and scorecards.

Where does Accenture Fit In?

58%Over

and another third said they would be implementing these technologies in the coming years.

Data visualization will enable Accenture to differentiate our existing business intelligence practice from competitors.

13

Explanative and Explorative Data Visualization

Data visualization can be broken down into 2 distinct parts:

Without being conscious of one’s data visualization motivations and goals, the process can be inefficient, misguided, or altogether unsuccessful.

While this distinction is often overlooked, it is critical to creating successful data visualizations.

EXPLORATORYThink Understanding Think Communication

the scale of “big data” and making sense of the ways data can be

manipulated, sorted, and analyzed.

Exploratory Data Viz if: Data has not been analyzed Motivation is to make sense of data Ideas are just forming

Linking data analysis with expert level qualitative insights for the masses to consume.

Use Explanatory Data Viz if:Data analysis is completeMotivation is to communicate a findingIdeas are fully formed

EXPLANATORY

Data visualization vendors have helped businesses increase ROI and make sense of big data.

Data journalism has revived a flailing newspaper industry.

TABLEAU SOFTWARE www.tableausoftware.com

Tagline: Tableau helps people see and understand their data

THE GUARDIAN’S DATA STORE www.guardian.co.uk/data

Tagline: Facts are sacred

How Will Accenture Go After This Market?

We need to build a data visualization team that addresses this growing market space. The skills needed to create a Data Visualization Group are currently found primarily within Labs or DD&A.

Labs Emerging Technology & Innovation Emerging Technologies Delivery or Separate Practice

What we propose: �� Ramp up skill base �� Add small number of generalist/leads/project managers�� Slowly build up team during transition to ETI�� Larger build up beyond ETI

SKILL GAPS:

Emerging Technologies Delivery or Separate Practice

Labs Emerging Technology & Innovation

SKILLS:

Design

Visualization

Technical knowledge Design

Industry Expertise

UI/UX

Analytical

Why is Data Visualization Worth Inve$ting In?

�� Communication is key for any consulting company, and Accenture should lead the way in visual literacy

�� Without the clearly communicated insights of data visualization, data is just data – hundreds of thousands of rows and columns in spreadsheets, incomprehensible lists of statistics, or numerical jargon that doesn’t make sense.

90%

>

of the information that comes to the brain is visual

compared with 20% of what they read. People recall 80% of what they see and do

40% of people will respond better to visual information than plain text. and 10% of what they hear.

Infographics generate than a comparable text-based article. 30x more traffic

Final Thoughts: So what is the true potential of data visualization for Accenture?

In 2015, the data viz market will range from $5.6 to $11.2 billion with a compound annual growth rate just under 10%.

Failing to pursue data visualization could mean that Accenture’s growth in the business intelligence market space may stagnate or decline over time as competitors start to offer data visualization as a component of their business intelligence offerings.

Data visualization complements business intelligence and analytic applications. It enables businesses to capture insights and take their understanding of data to a whole new level.

1 billi

on

2015

2016

2017

5 billi

on10 bi

llion15

billio

n

There is an enormous potential for success by tapping into this emerging market we can reasonably aim to capture.

of this market share

= 250M-1B in revenue for Accenture.5-10%

$$$$$$$