Accenture Path to Success Game

Contact :Manav Shrivastav

manav@firearc.in

+91-9811315396

Social Gaming

Client – Accenture Services Pvt Ltd

Case Study # 4

Objective

To create a digital campaign that would establish Accenture as

“Youth Brand” & create Youth Connect with hiring target audiencein a fun manner.

They should be seen as having done a “first thing” in therecruitment marketing space & establish interactivity andengagement with the TA by leveraging the digital medium whichwould gain momentum by going viral.

Solution

Trivia Game built on Social Media Platform• Game was built on the principal of edutainment. Trivia Game would test the general aptitude & knowledge

of the person in a fun & interactive way.

• During the game play, person would be exposed to interesting facts, business case studies, policies etc ofAccenture which would help position Accenture as a preferred brand the professional youth’s considerationset.

• The four levels of the game depict his professional journey & growth from an Intern to Senior Managementand would give him a fair idea what life at Accenture is like.

• The game play is set around 3D visuals of Accenture like office ambience.

• Two broad category of questions will help the person move forward in the game & there are bonuses atvarious intervals which will motivate a person to come back & play the game again.

• Facebook Integrated Leader-board ensures that progress of the person is shared with his online friends &also one can challenge his community or friends to play the game thus increasing the reach of theAccenture brand.