PowerPoint Presentation

What is it all about??Established as business unit focused on IT consulting it grew to excel in global consulting , technology services, and outsourcing company.

Launched as a consulting arm of Arthur Andersen by the name Andersen ConsultingIn 2000 ; separated from parent org. and gave up the Andersen name.

HISTORY

What did Accenture do after splitting ??

Launched a global advertising and marketing campaign .To develop an effective B2B marketing program communication andbranding activities are necessary

What differentiates Accenture from others ??Provided both innovative ideas and ways to execute them

Unless you can provide both transformational consulting and outsourcing capacity, you are not going to win. Clients expect both. --Ian Watmore (UK chief of Accenture)

From innovation to execution, Accenture helps accelerate your visionAccenture helped clients achieve their business objectives and introduced a policy of contracts containing incentives realized only after specific targets were met.

Accentures contract with British travel agents Thomas Cook is a great example

Endorsing Tiger Woods--the worlds best golfer with an impeccable image and an ideal symbol of high performance.Celebrity endorsement

Accentures Greater Than campaign-communicated to international audience across 35 countries.-the greater than symbol pulled out as a major element. Campaigns

The campaign highlighted successful case studies from clients like Caterpillar.

Based on concept of social gaming : Accenture superhero game is launched to develop technical expertise and strategic thinking of employees.Work place innovations

The greater than symbol became a critical unifying symbol in all the leading campaigns of the firm.GLOBALIMAGE

Today, Accenture continues to excel at global level with company's net reported revenue of $31 billion and a brand value of $9 billion.AT PRESENT

How does Accenture target its B-to-B audience so effectively?

Communication and branding activities

System buying and selling

What remained consistent??

Campaigns that constantly announced that Accenture learnt and grew from its mistakes.

SUMMARYWhat is it all about??HISTORYWhat did Accenture do after splitting??What differentiates Accenture from others??Accentures tag line Celebrity endorsement CAMPAIGNSWork place innovationsAT PRESENTHow does Accenture target its B-2-B audience so effectivelyWhat remained consistent??