Accent Presentation
Transcript of Accent Presentation
– TORONTO-BASED – MONTHLY– FOCUSED ON:• 50% FASHION• 30% CULTURE• 15% BEAUTY• 15% LIFESTYLE, FOOD, ENTERTAINMENT, & TRAVEL
ACCENT MAGAZINE is a fashion and culture magazine that caters to the Asian demographic
WHY ASIAN?– LARGEST GROWING VISIBLE MINORITY GROUP – 5 MILLION POPULATION– HALF OF THE POPULATION IN TORONTO
SUBURBS ARE VISIBLE MINORITIES– BETWEEN 2006 AND 2011, 56.9% OF
IMMIGRANTS ARE ASIANS
READERPROFILE 1.6 MILLION
AGE 21-45MALE (20%) & WOMEN (80%)SINGLE or IN A RELATIONSHIP
YOUNG PROFESSIONALSSECOND-GENERATION ASIANS
ENGLISH SPEAKINGCLOSE AFFINITY WITH HERITAGE
25K – 50K INCOME
READERSHIPREADERSHIP AVERAGE: 5 per issue CIRCULATION: 1,500 monthly copies SUBSCRIBERS: 250
80 Salons (readership 50 per issue) 20 Dentist, Clinics, Therapy centersTOTAL REACH: 11,850 Readers. 11.85 Readers for every $1
CURRENT PROGRESS– SOCIAL MEDIA LAUNCH• 1800+ FOLLOWERS ON TWITTER• 1200+ LIKES ON FACEBOOK
–MAGAZINES ON STANDS• SOLD OUT!
– DIGITAL DOWNLOAD SOLD OVER 300 COPIES– ACQUIRED 220 SUBSCRIBERS IN 1 MONTH!• SOLD 50 MAGAZINES IN ONE EVENT