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Transcript of Accent Presentation

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– TORONTO-BASED – MONTHLY– FOCUSED ON:• 50% FASHION• 30% CULTURE• 15% BEAUTY• 15% LIFESTYLE, FOOD, ENTERTAINMENT, & TRAVEL

ACCENT MAGAZINE is a fashion and culture magazine that caters to the Asian demographic

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WHY ASIAN?– LARGEST GROWING VISIBLE MINORITY GROUP – 5 MILLION POPULATION– HALF OF THE POPULATION IN TORONTO

SUBURBS ARE VISIBLE MINORITIES– BETWEEN 2006 AND 2011, 56.9% OF

IMMIGRANTS ARE ASIANS

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READERPROFILE 1.6 MILLION

AGE 21-45MALE (20%) & WOMEN (80%)SINGLE or IN A RELATIONSHIP

YOUNG PROFESSIONALSSECOND-GENERATION ASIANS

ENGLISH SPEAKINGCLOSE AFFINITY WITH HERITAGE

25K – 50K INCOME

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READERSHIPREADERSHIP AVERAGE: 5 per issue CIRCULATION: 1,500 monthly copies SUBSCRIBERS: 250

80 Salons (readership 50 per issue) 20 Dentist, Clinics, Therapy centersTOTAL REACH: 11,850 Readers. 11.85 Readers for every $1

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CURRENT PROGRESS– SOCIAL MEDIA LAUNCH• 1800+ FOLLOWERS ON TWITTER• 1200+ LIKES ON FACEBOOK

–MAGAZINES ON STANDS• SOLD OUT!

– DIGITAL DOWNLOAD SOLD OVER 300 COPIES– ACQUIRED 220 SUBSCRIBERS IN 1 MONTH!• SOLD 50 MAGAZINES IN ONE EVENT