Accelerating Transfer within an Innovation Ecosystem · 1. Focus upon Innovation: How can the role...

©2012 ENTOVATION International Ltd.

Accelerating Transfer within

an Innovation Ecosystem:

A Story of Perspective 16th April 2012

Technology Transfer Summit

Debra M. Amidon

Founder and CEO

ENTOVATION International Ltd.

http://bindweed.com/



Elevator Pitch

Being creative does not necessarily mean you are innovative.

Being innovative does not necessarily mean that you have an innovation strategy.

Innovation – by definition – is collaborative.

Therefore, - Innovation is MORE than R&D

- Innovation is MORE than Financial Capital

- Innovation is MORE than competitive strategy

- Innovation is LEADERSHIP strategy for the 21st Century

- Innovation is our collective FUTURE…nothing less

2


What’s ‘it’ all about…really?

• tech·nol·o·gy/tekˈnäləjē/ Noun: The application of

scientific knowledge for practical purposes, esp. in industry:

"computer technology"; "recycling technologies“; Machinery and

equipment developed from such scientific knowledge.

• trans·fer/transˈfər/ Verb: Move (someone or something)

from one place to another. Noun: An act of moving something or

someone to another place

• in·no·va·tion/inəˈvāshən/ Noun: The action or

process of innovating. A new method, idea, product, etc:

"technological innovations". Synonyms: novelty – newness; OR the

process by which an idea or invention is translated into a good or

service for which people will pay, or something that results from ...

www.businessdictionary.com/definition/innovation.htm

http://www.businessdictionary.com/definition/innovation.htm

©2012 ENTOVATION International Ltd. http://www.innovation-america.org/

http://www.innovation-america.org/





Change

http://www.entovation.com/press-room/A%20Knowledge%20Innovation%20Kaledioscope.pdf

Change is anything but predictable. Every dimension of the

management enterprise has been transforming – moving

towards an integration of performance measures, behavioral

outcomes and technology to support collaboration required in

21st Century management. No longer can changes be viewed

exclusively.

It is the compounding effect – similar to the completely new

images in a kaleidoscope – which must be taken into

consideration as an organization charts its new direction.

Once these forces are understood and embraced, they can

become linchpins for progress rather than hindrances to

success.

http://www.entovation.com/press-room/A Knowledge Innovation Kaledioscope.pdf




Outline

Context – Key Concepts

Architecting a Future

Global Energy Marketspace

Blueprint – P7 Methodology

Conclusion – New Game in Town


Focus on Focus on Focus on Focus on Focus on Focus on Focus on Focus on Focus on Focus on Focus on Focus on Focus on Focus on Focus on Focus on Focus on Focus on Focus on Focus on

Context - Roots


25 Years of Perspective

http://www.entovation.com/timeline/timeline.htm

http://www.entovation.com/_vti_bin/shtml.exe/timeline/timeline.htm/map

http://www.entovation.com/_vti_bin/shtml.exe/timeline/timeline.htm/map1

http://www.entovation.com/timeline/timeline.htm


Managing Knowledge

Assets into the 21st Century:

1987 Findings

1. Process: Technology Transfer is a concurrent process,

not a linear one, with numerous feedback loops.

2. People: Technology Transfer is a continuous process of human interactions, not discrete deliverables (papers, patents, and other tangible items).

3. Time: Technology Transfer is a "real-time” process that occurs at the source, not a sequential process from A to Z.

4. Organization: Technology Transfer requires a new management philosophy and tools. It cannot be managed hierarchically from the top down.

5. Push vs. Pull: Technology Transfer is a complementary push/pull process of mediating laboratory capabilities to match market needs, not just a push phenomenon of Ideas emanating from the lab.

http://www.entovation.com/EN2POlis-Manag-Knowledge-Asset-21Century.pdf











“Managing the Knowledge Assets into the 21st Century” (USA)

‘Knowledge for

Development‘ –

The World Bank

(Washington, DC)

“Knowledge

Wave

Initiative”

(New Zealand)

1987 2001+ 1996

“Human Capital Reporting for the Knowledge Economy -OECD Observer” (Paris, France)

“European Union Knowledge Conference (Utrecht, The Netherlands)

‘Study Commission

on the Implications

of the Knowledge

Economy (Beijing,

China)

Knowledge Economy Roots…

2000

1997 1998

Global Knowledge

Partnership I

(Toronto, Canada)

Global

Knowledge

Partnership II

(Kuala Lumpur,

Malaysia,)

Knowledge Park –

The World’s Fair

(Hannover,

Germany)

IC Report for the

Nation:Welfare

and Security”

(Stockholm,

Sweden,)

“The IC State of

Israel – Hidden

Values of the Desert”

(Israel)

“IC Statements:

Towards a Guideline”

(Copenhagen,

Denmark,)

“National

Conference on IC”

(Lima, Peru)

1999

“FASB

Guidelines”

(USA)

“Brookings

Institute

Report on

Intangibles”

(USA)

“Enterprise

Value in the

Knowledge

Economy -

OECD”

(Paris, France)

“Indicators – The

World Bank”

(Washington, DC)

“Poland Prime

Minister & Cabinet

Visit”

(New York, NY)

1994 1991

“Grande

Collogue de

Perspective”

(Lyons, France)

“Western

Hemisphere

Knowledge

Partnership”

(Boston, MA)

“US State

Dept

Briefing on

Russia”

(Washington,

DC - USA)

“The

Innovation

Nation” by

the Prime

Minister

(Singapore)

“National

Intellectual

Capital

Index TM”

(UNOPS/

McMaster)

“E100: Building

Collaborative

Advantage”

(NY City, NY)

“PDVSA

Conference

(Caracas,

Venezuela)


“Decade of Perspective”:

1997 Findings

1. Focus upon Innovation: How can the role of the

technology transfer professionals be defined so as to

support the entire innovation system-from idea to market? 2. Focus upon Intellectual Capital: What is the relationship between the work of the

technology transfer professional and the evolving real-time learning process of the business?

3. Focus upon Management: How can the responsibilities of the technology transfer

manager support the integration of economic, behavioral and technological business strategies?.

4. Focus upon Globalization: How might the management and communication skills of

the technology transfer professionals apply to worldwide business opportunities? 5. Focus upon Complementary Competencies: How might transfer managers be

positioned to leverage their networking skills to link diverse capabilities to facilitate shared project/program goals?

http://www.entovation.com/info/decade.htm

http://www.entovation.com/info/decade.htm


Evolution of the Knowledge Concept

• Stage I: Technology Transfer (i.e., moving from one place to another; the

‘passer/receiver language’ applied within labs, within consortia or country to country)

• Stage II: Technology Exchange (i.e., technology transfers through people;

the ‘contact sport’; dual communication links; dialogue among parties; ideas from

either side)

• Stage III: Knowledge Exchange (i.e., shift of what is transferred from

‘widgets’ to ideas and insights as a function of the human interaction; realization of

something beyond ‘information’; timely access provides the competitive advantage)

• Stage IV: Technology/Knowledge Management (i.e., recognition that

the ‘process’ cannot be left to serendipity; organizations must pay ‘sweat dues’ in

addition to the enrollment fee; emergence of a ‘new’ discipline - The Management of

Technology; attempts to build planning staffs and mechanisms)

• Stage V: Knowledge Innovation Systems (i.e., realization of the dynamic

nature of the total process of innovation; emergence of the ‘virtual’ research enterprise

without functional, industry, sector or geography borders; takes a systematic view of

‘knowledge flow’; focus shifts from monitoring discrete deliverables to creation of a

learning system intended to provide sustainable economic growth)

- Chapter 2: The Innovation SuperHighway


Definition

• Knowledge Innovation®

The creation, evolution, exchange and application of new ideas into marketable goods and services for:

- the success of an enterprise

- the vitality of a nation's economy

- the advancement of society

NOTE: There are IC Reports and indicators at all three

economic levels – micro-, meso- and macro-economic levels



Concept Trends

Practitioners often consider anything 'theoretical' or 'conceptual'

does not have as much value. Little do they realize that

"Yesterday's management theory is today's essential

management practice." Tomorrow's standards will be based upon

how effectively we are able to put new management theory into

practice – thus, innovation.


Working Premise

The original definition of the NII –

National INFORMATION Infrastructure

(that became the GII):

“Facilities and services that enable

the efficient creation and diffusion

of meaningful information”

…labeled by Al Gore as:

The INFORMATION Superhighway


Working Premise “Facilities and services that enable

the efficient creation and diffusion

of meaningful information”

Therefore,

1. The NII/GII was NOT about information as much as knowledge.

2. The NII/GII was about the process of innovation - the creation of

knowledge and the movement to the point of business opportunity

and/or the point of need, such as resolving societal problems.

3. The NII/GII was NOT about technology as much as networks

and networking – both human and technical.

…in reality was:

The INNOVATION Superhighway

Meaningful Information = Knowledge

Creation and Diffusion = Innovation

Facilities and Services = Network


Google: Innovation Eco-Systems



Architecting a Future

What is your Role?

How are you Structured?

Do you have an Architecture?

What do you Measure?


What is your Role/Responsibility?


Rethinking IP Policies

• “In short we consider the net present value of the interactions and relationships that our faculty and students have with industrial professionals to be real and therefore greater than the apparent future value of the proceeds from such IP,” wrote Hank Foley, Penn State’s vice president for research, in announcing this news. “Our goal … to flatten any and all barriers or impediments to innovation and that includes our own past stance on intellectual property.”

Jumpstarting University Technology

Innovation Ecosystems

http://scienceprogress.org/2012/03/jumpstarting-university-technology-innovation-ecosystems/

http://scienceprogress.org/wp-content/uploads/2012/03/NYtechcluster_full.gif












How are you Structured?

Operations

• Financial Management • Legal Monitoring

• Quality Management

Communications

• Executive Messages • Slide Inventory

• Publications

Information Technology

• Intrawebs

• Idea Management • Social-media

Strategic Planning

• Research •Competitive Intelligence

• Strategy Alignment

Knowledge Exchange Process

• Internal Awareness Learning

• External Stakeholder interface

• Leadership Development

5-Box Functional

Alignment


Do you have a Knowledge

Architecture?

KNOWLEDGE

STRUCTURES

KNOW

LEDG

EEC

ONOM

ICS

KNOWLEDGE

INFRASTRUCTURE

VALUES

KNOWLEDGE

PROCESSES

STANDARDS

KNOWLEDGE

WORKERS

VISIO

N

MINDSETS

STRATEGIC

DIRECTION


What will you Measure?



An International Context


Publication available upon request.

Explicit Study of KIZ:

Phase I –

Background

©2012 ENTOVATION International Ltd. http://www.sciencebusiness.net

Zone Thinking -

Throughout the EU and abroad…

http://www.sciencebusiness.net/



Global Marketplace

Energy Prize Competitions


Global Innovation Index 2011

• The global economic recovery is strengthening in most parts of the world. With the global economy forecasted to grow at a rate of more than 4% in 2011, innovation is coming into its own as an essential element of resilience as economies aim to sustain their growth while creating new jobs for their citizens.

• The Report covers 125 economies, accounting for 93.2% of the world’s population and 98.0% of the world’s Gross Domestic Product GDP].

• Entire section dedicated to Innovation in Latin America [Pgs. 65-75].

http://www.globalinnovationindex.org/gii/

http://www.globalinnovationindex.org/gii/fullreport/index.html

http://www.globalinnovationindex.org/gii/


GII – Innovation Efficiency

http://www.globalinnovationindex.org/gii/fullreport/index.html

©2012 ENTOVATION International Ltd. 30

http://www.globalinnovationindex.org/

2008 World

Innovation Index

http://www.insead.edu/facultyresearch/centres/elab/rightnav/documents/BOOK_INNOVATION.pdf

http://www.globalinnovationindex.org/gii/main/reports/2009-10/FullReport_09-10.pdf

http://www.globalinnovationindex.org/

http://www.insead.edu/facultyresearch/centres/elab/rightnav/documents/BOOK_INNOVATION.pdf


Global Entrepreneurship &

Development Index [GEDI]

http://eagle.gmu.edu/newsroom/files/GEDI.pdf

Findings of the 2012 GEDI are:

• The drivers of productive entrepreneurship have

deteriorated globally.

• While entrepreneurship has fallen in most countries

it has fallen less in the United States and therefore the

U.S. leads the index in 2012.

• In almost all countries high-growth entrepreneurship

has suffered the most.

http://eagle.gmu.edu/newsroom/files/GEDI.pdf


United States Competitive Positioning

• The Global Competitiveness Report 2009–2010: Switzerland

takes over the top ranking and the US falls to #2.

• In the OECD 2009 PICA results, the US ranked 14th in Reading,

17th in Science and 25th in Math – core competencies in a

Knowledge Economy.

• 2008 World Knowledge Competitiveness Index: Knowledge

intensity is the ratio of Knowledge Competitiveness/GDP per

capita. Top 5: China, Israel, Finland, Japan, and Sweden.

32 We have a great deal to learn…and monitor!

http://www.inthekzone.com/pdfs/GCR20092010fullreport.pdf

http://www.inthekzone.com/pdfs/EN2Polis - Huggins - WCKI 2008.pdf

http://www.oecd.org/document/61/0,3746,en_32252351_32235731_46567613_1_1_1_1,00.html


Rising above

the Gathering Storm • Thirty years ago, ten percent of California’s general

fund went to higher education and three percent to prisons. Today, nearly eleven percent goes to

prisons and eight percent to higher education.

• China is now second in the world in its publication of biomedical research articles, having recently surpassed Japan, the United Kingdom, Germany, Italy, France, Canada and Spain.

• The United States now ranks 22nd among the world’s nations in the density of broadband Internet penetration and 72nd in the density of mobile telephony subscriptions.

• In 2009, 51 percent of United States patents were awarded to non-United States companies.

http://www.nap.edu/catalog.php?record_id=12999 33 And more…MUCH more!

http://www.nap.edu/catalog.php?record_id=12999


ITIF – Atlantic Century II

http://www.itif.org/publications/atlantic-century-ii-

benchmarking-eu-us-innovation-and-competitiveness

But, if Massachusetts were a country,

it ranks #1 in the world – ahead of

Finland, Sweden, Singapore, Denmark,

Japan, and South Korea

US ranks 43rd

Italy ranks 44th

Overall Rank Change Rank (1999-2011)

1. Singapore 1. China

2. Finland 2. South Korea

3. Sweden 3. Cyprus

4. United States 4. Slovenia

5. South Korea 5. Estonia

6. United Kingdom 6. Czech Republic

7. Canada 7. Latvia

8. Denmark 8. Singapore

9. NAFTA* 9. EU-10**

10. Netherlands 10. Portugal

http://www.itif.org/publications/atlantic-century-ii-benchmarking-eu-us-innovation-and-competitiveness


















Global with an Aligned Strategy • Premise: - Job creation is tied to our ability to connect to

and succeed in global markets.

- The State is well-positioned as a center of innovation, a leader in key-growth areas and home to world-class universities and research.

- The State can advance efforts by forging collaboration

between the public and private sectors.

• Quick Payback: - Improved communications to known opportunities

- Increased exports or attract foreign partners

- Improved efficiency in international programs

- Forum for identifying and implementing new ideas

- Promise for attracting additional resources

• Recommendations: - Focused conferences for foreign audiences; reverse trade

missions; overseas ambassadors; overseas alumni events; cross-national survey of international students; innovation research capability; and influence on Federal policy

35 http://www.masstech.org/international/international_home.html

http://www.masstech.org/international/international_home.html



Blueprint –

P7 Methodology


Blueprint for 21st Century

Knowledge Innovation

Intranet Internet The

Innovation SuperHighway

Cross-Functional Integration

Practices

Cross-Sector Interaction

Policies

Regional/Int’l Collaboration

Principles/ Standards

Technology

Behavior

Economic Performance

Enterprise (Within Organizations)

National (Between Organizations)

Societal (Global Scale)

The Stretch


KIZ Proof of Concept - Egypt

120 high potentials in 8 cohorts generated:

32 group Knowledge Innovation® projects

160 innovative and viable ideas

320 small projects

15 Knowledge Innovation® trained high

potentials developed:

5 viable Knowledge Innovation® Strategy

funding proposals

and are moving them into incubation…

http://www.mastering-echange.com/KEN-RITSEC/RITSEC-Masterfile-Web.htm

Sample Projects: - National Knowledge Innovation Network

- Capital Markets Knowledge Diffusion

- EGAS into the Knowledge Innovation Era

- Investors Guide

- NRC Commercialization

Article available upon request.











Knowledge Innovation® P7 Blueprint

5. Policies

3. Innovation

Process

6. Practices

2. Principles

Knowledge Innovation® is a registered trademark of ENTOVATION International Ltd.

7. Prosperity via

Stakeholder Innovation

1. Purpose

4. Performance

Design Phase Development Phase Deployment Phase

Key Slide #3


We have…12-week Course Outline

• Participants:

Small groups of high potentials

• Duration: 12 weeks (estimated ½ time)

• Delivery:

Blended – Virtual and On-site

• Face-to-face seminars:

Week 1 (2 days): P1, P2

Week 4 (3 days): P3, P4

Week 8 (2 days): P5, P6, P7

Week 12 (1 1/2 days): Conclusion/Ceremony



New Game in Town…


The Art of Collaborative Advantage

http://www.innovationamerica.us/index.php/innovation-daily/13621-aaas-forum-theres-a-new-game-in-town

Problem

Benefits

Solution

So what?





















Future of Innovation: E100 Alert

http://www.entovation.com/mailing/E100%20Alert-Future%20of%20Innovation.htm

■ Austria ■ Canada ■ Croatia

■ Denmark ■ Estonia ■ Finland

■ France ■ Germany ■ India

■ Israel ■ Jordan ■ Latvia

■ Malaysia ■ Palestine

■ Romania ■ South Africa

■ Spain ■ The Netherlands

■ The Philippines

■ Russia ■ Sweden ■ Turkey

■ Ukraine ■ United Kingdom

■ United States ■ Venezuela

http://thefutureofinnovation.org/

http://www.entovation.com/mailing/E100 Alert-Future of Innovation.htm



http://thefutureofinnovation.org/


Science-Business

Brussels

• A global knowledge commonwealth is replacing the world of nations and blurring geographic boundaries.

• Our future is increasingly dependent upon the knowledge and success of others.

• Knowledge is valuable; and innovation is the fundamental platform for progress.

• Knowledge creates an economy based upon abundance, not material scarcity. Intangible knowledge assets are more valuable than tangible assets and require new indicators of performance.

• To thrive amidst a chaotic, complex and unpredictable knowledge economy, people need to be inspired to action of good intent.

What we need is a World Collaboration Index… http://bulletin.sciencebusiness.net

http://bulletin.sciencebusiness.net/


- PRESIDENT BARACK OBAMA

SEPTEMBER 16, 2011

• "Because if we’re going to create jobs now

and in the future, we're going to have to

out-build and out-educate and out-innovate

every other country on Earth."

http://www.whitehouse.gov/issues/technology

Examples of Progress: Cybersecurity and Internet Policy

A Modernized Patent System

Bringing Technology from "Lab to Market"

21st Century Digital Infrastructure

Creating an Open and Accountable Government

Learning Technologies

Advanced Manufacturing

Robotics

Federal Chief Information Officers

What we need is an

America Collaborates Act!

http://www.whitehouse.gov/issues/technology


Prosperity Divide

“IT (information technology) has value

only if surrounded by appropriate policy,

strategy, methods for measuring results,

project controls, talented and committed

people sound organizational

relationships, and well-designed

information systems…

Indeed, the management of intellectual

capital may be a major factor in who

survives and who does not in the

coming years.”

- NRC Report 1994

The Technology Divide…

The Social Divide…

The Economic Divide…


World Summit on Innovation

and Entrepreneurship

http://www.thewsie.org/prologue.html



i4P – Innovation for Prosperity




They come from around the world – every walk of life…

loaded with insights, intuition and imagination.

They interact with one another to learn how to innovate

their enterprises and nations.

They touch - and are touched by –

others in ways that build a more sustainable future.

They are all In Search of Innovation…

From Vision to Execution…

49


Debra M. Amidon

[email protected]

www.entovation.com

www.inthekzone.com

www.thewsie.org


mailto:[email protected]

http://www.entovation.com/

http://www.inthekzone.com/

http://www.thewsie.org/


Accelerating Transfer within an Innovation Ecosystem · 1. Focus upon Innovation: How can the role...

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