ACCELERATING INNOVATION · 2018. 4. 12. · ACCELERATING INNOVATION: IMMERSING, CO-CREATING &...
Transcript of ACCELERATING INNOVATION · 2018. 4. 12. · ACCELERATING INNOVATION: IMMERSING, CO-CREATING &...
ACCELERATING INNOVATION:IMMERSING, CO-CREATING & CO-DESIGNING
Front End of Innovation
Journaling (Impact of Moments) Discussion Boards (Where?, How?)
Immersive Techniques
Front End of Innovation
Surveys to Quantify Behavior & Journeys
©2017 InsightsNow, Inc.
Facilitate your Team to Identify Ideas that Address Moments of Opportunity
4Based on the work of G.J. Puccio, M. Mance, M.C. Murdock, B. Miler, J. Vehar, R. Firestien, S. Thurber, D. Nielsen (2011)
Co-Creation with Facilitation
Focus on Moments of Opportunity Discovered as Behavioral Whitespace
Clearing Up the Fuzzy Front End
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Key to Successful Innovation
• Focus on Moments of Opportunity
• Sets up for the Next Learning Sprint Co-Design
Co-Design: Translation of Ideas into Tangible Concepts & Prototypes that Signal the Promise of the Brand
Inspiration
Discovery
Action
Inspiration
Discovery
Action
Inspiration
Discovery
Action
CLEARING UP THE FUZZY FRONT END
Innovation Team
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Business Requirements and Objectives?
What is the Existing Consumer Knowledge by the
Team?
Discover Through Learning Become Inspired
Generate Impactful IdeasGain Feedback on Ideas
Fuzzy Front End “Discovery”
What are the Relevant Moments?
What are the Behavioral Outcomes
within Moments?
Why?
Building KnowledgeThe Journeys
The Cues, Signals & Triggers
The Moments
The Routines/Habits
Fuzzy Front End “Inspiration”
What Momentsare of Greatest Opportunity?
How to Influence Behavioral Outcomes?
Why?
Fast Thinking Decision Making
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Moments of Opportunity
Point of Purchase where People are Disrupted
“Slow Thinking” Decision Making• Considering New Moments of
Use• Exposure to New Ideas or
Products to Try• Faced with New Important
Decisions of Consequence