Accelerating Cloud Services

Kenny Sng Senor Solutions Architect, APJ - Intel

Accelerating Cloud Services Kenny Sng

Todays Challenges

4

Client Continuum

Internet of Things

Big Data

Cloud

Security

Energy

Retail

Smart Cities

Healthcare

Finance

Transport

>1 Zetabyte Internet Traffic3

>15 Bn Connected Devices2

>1 Bn More Netizens1

Infrastructure Enabling New Horizons

Tectonic Shifts

New Business +

Usage Models

by 2015

5

Infrastructure Enabling New Horizons

in 2015 3x more bits in digital universe than stars in the physical universe

7.9 ZB

of Data In the world was created in the last 2 years.

90%

Storage of a Smart City project in China

200PB

People calling, texting, tweeting & browsing on cell phones

>5 Billion

People calling, texting, tweeting & browsing on cell phones

966 Exabytes

On-demand video traffic per month 1 million minutes of video on global IP networks every second *

3B DVDs

The data deluge has arrived! *Cisco Visual networking index, Feb 13 http://arstechnica.com/business/2012/05/bandwidth-explosion-as-internet-use-soars-can-bottlenecks-be-averted

6

In Enterprise, some clear trends are shaping

Big Data

6% OF ENTERPRISES

MAKING DECISIONS WITH BIG DATA

ANALYTICS1

Cloud

9% OF ENTERPRISE

WORKLOADS RESIDE IN PUBLIC

CLOUD2

HPC

12% OF U.S.

MANUFACTURING FIRMS USE HPC

CLUSTERS3

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Big Opportunity: Extract Value from Data = Big Challenge

Revenue Growth

Cost Savings

Margin Gain

x

THINGS

50 Billion

DATA

35 ZB

VALUE

=

8

Big Opportunity: For Enterprises

Learn or Perish! Source: Bain

Companies that use analytics best are

Have top-quartile financial results

Make decisions faster than others

Execute on decisions faster

Make data-driven decisions

2X 5X 3X

more likely to

2X

9

Cloud Growth Drivers: Digital Services Economy

Virtuous Cycle Driving 20%+ Cloud CAGR through 20171

1 Source: Intel internal analysis

Cloud: 75% of Growth from Consumer Services1

Consumer vs. Business Cloud

Hosting SMB SaaS

2011 2012 2013 2014 Forecast

Search

Social Media

Shopping

Gaming

Business Consumer

New Services Driving Explosion of Devices New Devices Driving Demand for Servers

CPU Volume

~400 DEVICES

SMARTPHONES

1 SERVER1 drives ~40 DEVICES

CONNECTED FACTORY TOOLS

1 SERVER2 drives

~100 DEVICES

MEDICAL WEARABLE DEVICES

1 SERVER2 drives ~20 DEVICES

DIGITAL SIGNS

1 SERVER2 drives

10

Devices

Catalyzed by a Virtuous Business/Computing Cycle

A new approach is needed

Other brands and names are the property of their respective owners.

Datacenter Devices

Services

11

Which has Seismic Effects on the CIO

Always on availability

Extreme Flexibility & Service Agility

Public Cloud Economics

Compliant to regulatory requirements

CEO/CFO EXPECTATIONS

Consumer-like expectations

Tech-savvy

Outside alternatives

Fastest services TTM

BUSINESS EXPECTATIONS

12

IT: Period of Transformation

Computer-Centric Network-Centric Human-Centric

Focused on Productivity

through automation Focused on Cost Reduction

through connectivity

Focused on Rapid Service Delivery through cloud & devices

13

Ongoing Stress on Datacenter Operations

Network 2-3 weeks to provision

new services1

Storage 40% data growth CAGR,

90% unstructured3

Server Average utilization

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Resource Pool

Software Defined Infrastructure

Orchestration Software

Compute Storage Network

Automated, easy to create new apps and services

Intelligent provisioning and resource allocation

Scalable, highly efficient infrastructure

Power Performance Security Thermals Utilization Location Latency

Application A Application B Application C Application D

15

Re-architect the datacenter with cloud and software defined infrastructure (SDI)

SDI

Real-time enterprise with full datacenter orchestration

Open standards and API-based ecosystem

Optimized resource pooling, provisioning management, and service assurance

SDN/NFV

SDS / NVM Non-volatile memory tier

Composable infrastructure

U

ERP

On Premise Systems

Big Data

Hybrid Environment

Technology Trends

Infrastructure Deployment

DevOps IoT

Visual / Voice Analytics

IaaS

Traditional IT

PaaS

IaaS

ITSM

ITIL

PaaS

SaaS

Cloud delivery

Infrastructure telemetry

Silicon photonics

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A world where applications define the system High degree of flexibility

Greater governance

Predictable / proven needs

High rate of change

Supply Chain

Social Enablement

Sales Automation

CRM

Mobile UI

Email

Payroll ERP

Human Resource

Finance Systems

Data Reporting

Application Development Environment

Big Data Insight

Regulatory Compliance

Decision Support

Enterprise Communication

Classify your workloads to support diverse application needs

Performance for core business Go fast and adapt quickly

Go fast and be secure Efficiency for back office

Systems of Record

Systems of Differentiation

Systems of Innovation

Systems of Differentiation

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Journey to cloud is then inevitable A cloud strategy addresses real pressures IT organizations face

A Cloud Strategy addresses these pressures

Balance CAPEX/OPEX to enable invest for base, partner for spikes deployment model

Shorten time to value and secure deployments with a software defined architecture (SDI)

Deliver services on-demand; partner with business leaders on innovations that matter

Pressure to reduce cost Do more with less Deliver globally Deliver broader service types

Pressure to deliver faster Meet timelines at

business pace 24 x 7 x 365 availability

Pressure to secure and comply Enforce security and

maintain privacy Adhere to policies/

governance

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Networking for the Cloud

2-3 Weeks1 to set up new network infrastructure

SOFTWARE DEFINED

NETWORKING

NETWORKING TODAY

1 hour to set up networking infrastructure!

1: Source: Intel IT internal es;mate

Agility

Opex/Capex

$

Days : To Install On-site Fixed Function Appliance

Days : Get an Appliance On-Line

Hours : Load Applications

10 min: Cloud Server Purchased

20 min: Cloud Server VMs Instantiated

10 min: 2 Applications Loaded

20 min: 3 NFV applications purchased (Virtual Firewall, Router,

ADC)

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Cloud Economics

Workload Performance Metrics Amazons TCO Analysis

Performance / TCO is the key metric

Hadoop Queries

Storage Capacity

Web Transactions / Sec

VMs per System Servers

Networking

Power Distribution

& Cooling

Power

1: Source: James Hamilton, Amazon hBp://perspec;ves.mvdirona.com/2010/09/overall-data-center-costs/ Other names and brands may be claimed as the property of others

20

Amazon Web Services & Intel

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Intel continuously investing in DC technologies

Source: IDC WW Server Tracker & Intel

Enterprise IT

8% CAGR

Cloud SPs

>25% CAGR

Comms SPs

>25% CAGR

High Performance Computing

>20% CAGR Servers

Network

Storage

Software

CPUs, Accelerators, Ethernet & Infiniband Switch Silicon

CPUs, Flash, Caching & RAID SW

Hadoop, Lustre File System, Datacenter Manager, Wind River OS

CPUs, Ethernet & Infiniband Controllers, Management SW

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AWS keeping pace with Intels relentless pursuit of Moores Law

AWS EC2 C3

AWS EC2 C4

Intel Core Microarchitecture

Intel Microarchitecture Codename Nehalem

Intel Microarchitecture Codename Sandy Bridge

Intel Microarchitecture Codename Haswell

Merom

New Micro-

architecture

65nm

Penryn

New Process

Technology

45nm

Nehalem

New Micro-

architecture

45nm

Westmere

New Process

Technology

32nm

Sandy Bridge

New Micro-

architecture

32nm

Ivy Bridge

New Process

Technology

22nm

Haswell

New Micro-

architecture

22nm

Broadwell

New Process

Technology

14nm

22 22

TOCK TICK TOCK TICK TOCK TICK TOCK TICK

The number of transistors incorporated in a chip will approximately double every 24 months." Gordon Moore, Former CEO & Intel co-founder

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Custom Intel Xeon processors for AWS C4 = highest performing EC2 instances

PERFORMANCE New EC2 Instances C4

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Full table of Intel technologies available in EC2 Amazon EC2 provides a wide selection of instance types optimized to fit different use cases.

AWS publish Intel processor models and enabled technologies that deliver value and choice to end customers

The latest Intel Xeon processors are utilized, providing you with high performance and value, and the ability to choose Amazon EC2 instance types that best meet your performance needs for compute intensive, memory intensive, or IOPS intensive applications.

AWS Instance Type

Intel process

Technology

Intelprocess technology

Intel AVX

Intel AES-NI

Intel Turbo Boost

SSD Storage

Computer optimized c4

IntelXeon E5-2666 v3

22nm Haswell

AVX 2.0

EBS-OPT by default

I/O Optimized I2

IntelXeon E5-2670 v2

22nm

Ivy Bridge

I/O Optimized I2

IntelXeon E5-2670 v2

22nm

Ivy Bridge

General Purpose

Balanced M3

IntelXeon E5-2670 v2

22nm

Ivy Bridge

Burstable T2

IntelXeon Family

GPU G2

Intel Xeon E5-2670

32nm

Sandy Bridge

Storage Optimized HS1

IntelXeon

family

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AWS end customers benefit Novartis reduced cost by choosing premium instances

1 NIBR, of Novartis Pharmaceuticals ran Next Gen Sequencing, Imaging & Modeling & Sim techniques (specifically Virtual Screening w/CPU bound, low mem, low IO, network, parallel Benchmarking SW ran same job many times (workload avg 32 secs on AWS cc2.8xlarge vs 1min 7 sec on AWS m1.large) revealed that best ROI was with cc2vspot instances Intel does not control or audit the design or implementation of third party benchmark data or Web sites referenced in this document. Intel encourages all of its customers to visit the referenced Web sites or others where similar performance benchmark data are reported and confirm whether the referenced benchmark data are accurate and reflect performance of systems available for purchase. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance

65% Cost reduction1

Up to

0

10

20

30

40

50

60

70

Lower Performing Premium

Job runtime in seconds1 (lower is better) Sec

52% Decrease in

run-time1

Up to

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Intel & AWS big data case studies

More at http://aws.amazon.com/intel and http://aws.amazon.com/solutions/case-studies

Accelerating your adoption of Big Data solution

Learn what our customers are able to do in 60 minutes The opportunities exist for data to transform businesses in fields as diverse as travel, genomics, e-commerce and space exploration. They are created by the on-demand availability of the high performance Intel Xeon E5 processor family in the Amazon Web Services cloud.

More at https://www.cloudinsights.com/Big-Data/

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Key Takeaways

Transformation to cloud is critical to speed business time to value,

deliver services on-demand, and turn IT from business support

to business partner.

Cloud infrastructure enables IT to seamlessly connect

multiple pools of resources, deliver insights with higher scalability

and secure access to centralized data

Intel and AWS are working jointly to help you

leverage the power of the Cloud

Thank You