Accelerate commercialization with cloud based product master data management

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

Accelerate Commercialization with Cloud-Based Product Master Data ManagementBruck AssefaSenior Product Strategy ManagerProduct MDM and PLM

Deepak GuptaGlobal MDM Practice DirectorKPIT Infosystems, Inc.

Sept 21, 2016Presented with

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 2

Safe Harbor StatementThe following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.


Program Agenda

Product Commercialization Challenges: Examples

Accelerating Commercialization With Oracle Product Hub Cloud

Additional Use Cases

KPIT Customer Implementations

1

2

3

4


Program Agenda





1

2

3

4


Commercialization Touches Multiple Processes

Sales Bundles

Digital Assets

Pricing and Promotions

Sales and Marketing Attributes

SALES ANDMARKETING

Manufacturing BOMs

Costing

Quality

Work Definition MANUFACTURING

Transportation

Order Promising

Order Fulfillment

Order Capture

Inventory

ORDERTO CASH

Demand Forecast

Safety Stock

Supply Planning

Inventory PLANNING

ProductCommercialization

“Commercialization” is the process or cycle of introducing a finished product to the market


The Product Commercialization ChallengeExample I: Poor Product Data in Sales Channels

Incomplete

Non-Standard

Inconsistent

Un-trusted product information leads to lost sales and brand attrition

Channel 1 Channel 2


The Product Commercialization ChallengeExample II: Lack of Inventory Visibility

Customers

Channel 1 Channel 2

Customers

Channel 3 Channel 4

DC 1 DC2

Assembly Plant

Manufacturing

Out of StockSKU 2043828332Hi-Flow Hydraulic Filter

New Production or OrderSKU 2043828332Hi-Flow Hydraulic Filter

Existing InventorySKU 39482073948High Flow Hydraulic Flt

Lack of inventory visibility leads to excess production, higher costs and wasted resources

Customer OrderSKU 2043828332Hi-Flow Hydraulic Filter

ComponentWarehouse 2

Supplier

ComponentWarehouse 1

http://images.google.com/imgres?imgurl=http://equipsol.net/zencart/images/83-414.jpg&imgrefurl=http://equipsol.net/zencart/index.php?main_page=index&cPath=148_85_88&usg=__cLui0hYIQh9eILLOFQWsBN_QZXc=&h=399&w=533&sz=15&hl=en&start=30&itbs=1&tbnid=BV6w1aBMT1NblM:&tbnh=99&tbnw=132&prev=/images?q=hydraulic+filter&start=18&hl=en&sa=N&gbv=2&ndsp=18&tbs=isch:1

http://images.google.com/imgres?imgurl=http://equipsol.net/zencart/images/83-414.jpg&imgrefurl=http://equipsol.net/zencart/index.php?main_page=index&cPath=148_85_88&usg=__cLui0hYIQh9eILLOFQWsBN_QZXc=&h=399&w=533&sz=15&hl=en&start=30&itbs=1&tbnid=BV6w1aBMT1NblM:&tbnh=99&tbnw=132&prev=/images?q=hydraulic+filter&start=18&hl=en&sa=N&gbv=2&ndsp=18&tbs=isch:1


Status: ActiveHigh Flow Hydraulic Flt

The Product Commercialization ChallengeExample III: Fragmented and Manual Processes

Drop Ship POSKU 2043828332Hi-Flow Hydraulic Filter

Status: Active DiscontinuedHigh Flow Hydraulic Flt

Manual and error prone change management processes lead to transactional errors and unhappy customers

Customer OrderSKU 2043828332Hi-Flow Hydraulic Filter

Status: Active Discontinued High Flow Hydraulic Flt

Status: ActiveHigh Flow Hydraulic Flt

Rejected by SupplierProduct Discontinued

Call CenterWebsite

Manual Update

Pending Manual Update

Supplier Update

Active Product: Create Drop Ship PO


Too Costly Not To Address!Root Cause for Product Data Challenges

9

Data Fragmentation

Inability to effectively consolidate product data from trading partners and disparate systems

No unified product view and conflicting product information

Lack of Governance

Loose business policies and ineffective process controls

Lack of security, audit trail, workflow, monitoring and reporting

Poor Data Quality

Manual, non-repeatable and error-prone processes

Poorly classified, incomplete, inconsistent and duplicate product data

Data Sharing

Complex integrations and high IT cost to share product data

Incomplete, irrelevant and erroneous data shared within and beyond the enterprise


Program Agenda





1

2

3

4


Modern, purpose-built, extensible, deployed on Oracle Public CloudModern Product Data Management

Product Hub CloudEasy to deploy, easy to

use, easy to adapt

Data On-BoardingOn-board product datafrom multiple systemsand trading partners

Data Quality

Data Enrichment & Governance

Establish and enforce policies for the creation, update and retirement of product data

Data Sharing

Share relevant, timely andcomplete product data to all

consuming systems

Ensure data is appropriately classified, standardized and

validated

11

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 12

Oracle Product Hub Cloud Can be Deployed in Your Current IT Environment

Order Sources

Order Fulfillment Systems

Commerce CPQ Other

PLM

Suppliers

ERP

Spreadsheets

Product Hub Cloud

Item On-Boarding Data Standardization Item Enrichment Item Sharing

Centralized Product Definition

ProductSources

Financials Inventory(Indirect)Procurement

Manufacturing (Direct)Procurement


Standardized Product Data for Order Capture SystemsOracle Product Hub Cloud

Web Call Center Stores Print Mobile

Internal DC 3rd Party DC Supplier Stores Finance

PRODUCT HUB CLOUD

Provide Clean, Complete and Consistent Product Information to Your Customers

Provide complete and consistent product data to order capture systems:

• Products and Variants • Attributes• Cross-Sell/Up-Sell/Warranty

Relationships• Catalogs• Sales Bundles• Digital Assets


Centralized Product Data for Order Fulfillment SystemsOracle Product Hub Cloud



PRODUCT HUB CLOUD

Harmonize and Attain Global Product Visibility Across Fulfillment Systems

Harmonize product data across order fulfillment systems:

• Products and Variants • Operational Attributes• Fulfillment/Substitute/Planning

Relationships• Assemble to Order, Pick to Order

and Kit Structures• Item Number Cross-References• Trading Partner Items

Achieve global product visibility


Streamlined Change Management for All SystemsOracle Product Hub Cloud



PRODUCT HUB CLOUD

Centralize Product Maintenance and Propagate Changes to All Consumers

Propagate product data change to all order capture and order fulfillment systems:

• Centralize change (change once)• Validate for accuracy• Streamline approvals• Propagate change to all order

capture and fulfillment systems• Keep audit trail


• Fragmented and siloed product information• Inconsistent, incomplete and duplicate product data• Manual and inefficient processes• Poor change management• Complex point-to-point integrations

16

• Centralized view of products• Accurate, consistent and reliable product data• Automated and collaborative processes• Rule based change policy and propagation• Product publication from a central repository

Oracle’s Omni-Channel Product Data Management SolutionCentralize Product Definition, Enrichment and Governance in the Cloud

Harmonized and Reliable Product DataFragmented and Inconsistent Product Data

Before After


Program Agenda





1

2

3

4

Copyright © 2016, Oracle and/or its affiliates. All rights reserved.

Key Product Hub Cloud Use CasesConsolidation,

MigrationBusiness

IntelligenceData

GovernanceSupply Chain

InitiativesCx

InitiativesProcurement

Initiatives

M&As

PLMInitiatives

Multiple ERPs

Path to Cloud

Workflow Real-Time Analytics

Security & Change Control

Data Warehouse

Data Validations

Omni-channel commerce

Spend management

Sales and manufacturing

readiness

Operational & Attributes and

Multi-org structures

Configure-price-quote

Procurement Catalogs Part Reuse Org level

change control

Sales catalogs Vendor Portal Inventory visibility

Import and Publication

Industry Specific

UDI: Med Device

GDSN: Retail, Distribution,

Manufacturing

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 19

Program Agenda





1

2

3

4

www.kpit.com

Oracle Product Hub Cloud Customer CasesDeepak GuptaDirector and Chief Architect , Oracle MDM Practice, KPIT

© KPIT Technologies Limited

Development Centers located in India, US, Germany and Brazil

60 Patents filed

Publicly traded company in India

Headquartered in Pune (India)

10,000+ Employees Globally

Incorporated in 1990

34 global offices across 16 countries

2015* revenues USD $489 Mn

Corporate Quick Facts

1/25/20162

KPIT at a glance


KPIT- Oracle Practice

05/01/202322

Business Transformation ServicesProgram Management – Organizational Change Management – Business Process Architecture

Application Management ServicesDBA - 24 X 7 Support – Maintenance – Testing as a service

Industry focus

500+ customers

2100+ consultants

Value Chain Planning

Product Lifecycle

Management

Business Intelligence

Value Chain Execution PeopleSoft

Fusion Applications

/ Cloud

JD-Edwards

E-Business Suite

Siebel

Fusion Middleware

/ SoA

Master Data Manageme

nt

Center of Excellence TeamImplementation, Upgrade ,Tools


Today’s Discussion

05/01/202323

Oracle Product Hub Cloud Solution

Customer Use Cases and Business Benefits

Rapid Implementation of Product Hub Cloud- KPIT Prebuilt Connectors

Question and Answers


Cleanse Consolidate Categorize CommunicateProduct Data

KPIT

iLin

k

Any ProductData Sources

LegacyCommon Data Model

EnrichGovern & Enforce

Publish & Syndicate

KPIT iLink

Oracle Product Hub

Cloud

Data Pools

E-Commerce

Oracle Product Hub Cloud Solution

Data Cleanse &Consolidation

Oracle Product Hub Cloud

05/01/202324

IntegrateGovern

© KPIT Technologies Limited05/01/202325

Customer Use Cases and Business Benefits

05/01/2023

9


Case 1- Product Hub Cloud for Omni Channel Commerce

05/01/202326

Company: Manufacturer and DistributorERP : Oracle EBSGoal : Consistent Product Data for Sales/Marketing, Print Catalog and Ecommerce Website

Problems with the Product Data :• Existing Oracle EBS system was not providing capabilities to maintain various unique attributes of their products and to be able to search and identify conclusive information for their customers

• Company was looking for avenues to provide their Sales Executives product searching capability on various product data parameters including Images to promptly respond to customer’s requests

• Company was looking for standardization and streamlining of the business processes for faster time to market of products through print catalog and ecommerce channels.

26


Case 1- Continues…. Before Oracle Product Hub Cloud

27

OracleEBS

05/01/2023

Print Catalog

Customer Requests

Sales

EcommStore

Marketing

Website

A

B

C

• A, B, C version of Product Information distributed with 3 Sales Channels

• Long time to respond to Customer request for quote as EBS do not have comprehensive search capabilities on Product attributes

• Print Catalog and Website show different information and Confuse customers


Case 1- Continues…. After Oracle Product Hub Cloud

05/01/202328

Oracle Product HubCloud

Data Stewards& CategoryManagers

Enrichment Workflow

Item Enrichment

Translation Digital Content Mgmt.

MonitorData Quality

Search and

Access

Sales Channel Users

Website

Ecommerce

Data Publish(Batch )Da

ta

Impo

rt(B

atch

)Adobe

Improve Customer Satisfaction - Single, Consistent and Complete Product Information across all Sales Channels

Customer Requests

OracleEBS

Automated/Scheduled

KPITAdapter

On Premise


Case 1- Continues…. Benefits from Oracle Product Hub Cloud

29 05/01/2023

Establish product data governance and business rules Enabled rich interactive UI with comprehensive embedded Product Data analytics to

provide their Sales executives to quickly respond to customers RFQs. Central repository of Product Data -360 degree view of products to business users Oracle Product Hub Cloud provided visibility to substitutions, Cross-sells and Up-sells

resulting in increased revenue for Sales Executives Streamlined item enrichment process Seamless automatic item data flow updates from on- premise Oracle EBS system to Oracle

Product Hub Cloud. Automated Integration to build Print Catalogs. Consistent Information for all Sales Channels (Website, Print Catalog and direct customer

queries) Faster Product Launches


Case 2- Product Hub Cloud for Streamlining Product Value Chain

05/01/202330

Company: Manufacturer and DistributorERP : Oracle JDE E1PLM: Oracle AgileGoal : Successful JDE E1 Implementation; Orchestrate new product induction and change management processes from PLM to JDE, Simplify M&A activity

Problems with the Product Data :• There is no data governance enforced for creating product information• Product information is spread between Agile, JDE and spreadsheets• Product Data enrichment was being provided in a third party system based on

SharePoint/Excel• Significant data duplication, fragmentation, and errors• New product introduction cycle times were too long• There’s sensitivity regarding data compliance issues• No flexible platform to manage and govern new product information through M&A activity• They needed a quick win because of JDE implementation issues

30


Case 2- Continues…. Before Oracle Product Hub Cloud

31

Agile PLM JDE E1

BI/DW VCP

• Manual data transfer between PLM and JDE

• Process driven using email and phone.

• No accountability of product data across departments

• No validations in place for data correctness

• Multiple manual forms/spreadsheet to manage data

• Multiple systems providing product data to BI and data warehouse systems

• Inconsistent data provided to Planning and Reporting Systems.

• Product data is scattered across multiple systems.

05/01/2023


Case 2- Continues…. Oracle Product Hub Cloud Implementation

05/01/202332

Mastering Metadata Configure Product Taxonomy

Configure all Agile and JDE inventory and branch attributes

Standard Look ups and ValuesSearch criteria and Results

Formats

Cleansing/Standardization

Governance Integrate

Configure Data Quality Rules for Description generation

Configure Business Rules for defaulting and assignment of attributes

UOM conversions

New Item Onboarding WorkflowChange Management WorkflowRole based security Import Map for data loads

Integrate Agile PLM to Product Hub Cloud using KPIT iLink Adapter

Integrate Product Hub Cloud to JDE E1 using KPIT iLink Adapter


Case 2- Continues…. After Oracle Product Hub Cloud

05/01/202333

Agile PLM

Oracle Product HubCloud

StandardizeCategorize

Item Workflow

Data Governance

Data Validations

MonitorData Quality

Search and

Access

Field/Branch TeamEnrich

KPIT

iLink

JDE E1

BI/DW

VCP

KPIT

iLink

• Automated data transfer between PLM and JDE

• Workflow Driven New Item Onboarding and Change Management Processes

• Well defined accountability for product data across departments

• Governance /validations in place for data correctness

• Consistent product data provided to Planning and Reporting Systems from single source of truth.

• Automated integration between Agile PLM, Product Hub Cloud and JDE E1

• 360 degree of product data across organizations

On Premise On Premise


Case 2- Continues…. Benefits from Oracle Product Hub Cloud

05/01/202334

Central repository of product data providing 360 degree view of products to users

Enforce product data consistency and governance across the organization Better item searching capabilities for end users Foundation for VCP: With de-duplicated and structured product data, more

accurate results are attained from planning engine Accelerated time to market through guided workflows for item setup and

enrichment Increased revenue by providing product visibility to substitutions, Cross-sells,

Up-sells etc. Eliminated costly manual tasks by automating product import, auto-assigning

product attribute values and establishing guided workflow processes Help with M&A strategy by cutting cycle time for on-boarding items from

acquired companies

© KPIT Technologies Limited05/01/202335

Case 3 : Oracle Product Hub Cloud for System Consolidation ( M & A)

SOURCE SYSTEMS

ERP

CONSOLIDATE

GOVERN

MANAGE

CLEANSE

RATIONALIZE

• Consolidate & Rationalize Product Data from Multiple Systems into Product Hub to maintain unique, complete and accurate product information.

• Clean, Standardize Product Information in Hub and distribute golden product information from Hub to ERP.

• Enable common New Product Introduction /Maintenance Process in Hub for future data governance.

Site 2

Site 1

Site 3

Site 4

Site 5

Reduce Complexity and Cycle Time of Data Conversion and Consolidation



Case 4 : Oracle Product Hub Cloud for ERP Transformation/Migration


Data Stewards& CategoryManagers

New Item/ Maintenance Workflow

Ongoing Item Creation/ Maintaianance

Data Governance Data Validations

MonitorData Quality

Search and

Access

Item WorkflowsItems Data MonitoringConversion from Old ERP to Product Hub

Processes

Old ERP

Data PublishData

Im

port

(Bat

ch )

Integration to PDH to ERP

20

NewERP

Data Cleanse &

Transformation

Reduce Transformation Cycle Time and Risk of failure

05/01/2023


KPIT Implements Oracle Product Cloud in 12 Weeks

37

Project Planning

Discovery and Design

Demo Based Requirement Gathering

Fusion Cloud Environment- Access

Build and CRP

Import Metadata/ Item Data Using KPIT Accelerators

Setup- Apply Pre-Built Template

Configure NIR, Workflows, Rules

Configure Imports and Publish

Build EDQP Lens*

Integrate to ERPs **

Testing and CRP

Fine Tuning Setup

Go-Live

UAT

Production Deployment

Go- LiveGather Product Data

Gather Product Metadata

05/01/2023

12 Weeks ***

* Applicable to Customer who buy EDQP License.

** Applicable to Customer who buy KPIT iLink Product Hub Adapters for EBS, JDE

*** Timeline vary based on number of items, size of Taxonomy, number of workflows, users and Integration Requirements

Setup EDQP *

Proven


KPIT- Simplified Oracle Product Hub Cloud to On-Premise Integrations

05/01/202338

Product HubCloud

EBS

JDE

Adobe Agile(PLM)

Endeca

1WorldSync

FDA

KPITiLink

KPITiLink

RMS

SAP

KPITiLink

KPITiLink

KPITiLink

KPITiLink

KPITiLink

iLink Product Hub Cloud – EBS On Premise integration adapteriLink Product Hub Cloud- JDE On Premise integration adapterProduct Hub Cloud – Adobe InDesign On Premise adapterAgile PLM On Premise to Product Hub Cloud Integration Adapter.iLink Product Hub Cloud- FDA ( Med. Device UDI Solution)

KPIT Oracle Product Hub Cloud Adapters( Live):

iLink Product Hub Cloud- 1WorldSync ( GDSN) Adapter iLink Product Hub Cloud- SAP On Premise Adapter

KPIT Oracle Product Hub Cloud Adapters ( In Development):

iLink Product Hub Cloud- Oracle RMS Adapter iLink Product Hub Cloud- Endeca Adapter

KPIT Oracle Product Hub Cloud Adapters ( Roadmap):


• Cloud SAAS Solution – Reduce Total Cost of Ownership• Can be implemented in as less as 12 weeks of Timeline• Pre-Built Connectors available for almost all On Premise Applications

• Central repository of Product data providing 360 degree view of products• Enforce Product Data consistency and Governance across the organization

• Accelerated time to market: Streamline on-boarding of items using workflows there by accelerating product time to market.

• Help with M&A strategy by cutting cycle time for on-boarding new companies item data

• Increase revenue: Product Hub Cloud can help downstream systems by providing visibility to substitutions, Cross-sells, Up-sells etc.

• Savings by Operational Efficiencies: With batch imports, rules, workflows etc., Solution will remove manual processes/checks

Benefits for Oracle Product Hub Cloud Solution

39

Best in Class

Rapid Implementati

on

Scalable & Flexible

05/01/2023

CloudServic

e

Technologies for a better world

Thank you

Confidential – Oracle Internal/Restricted/Highly Restricted41

Accelerate commercialization with cloud based product master data management

Technology

Transcript of Accelerate commercialization with cloud based product master data management