Academic Lecture Business Economics Tech StartUp UNITO Federico Capello 16nov2015

Federico Capello – SEE YOUR BOX - mail: [email protected] twitter: @fcT0

UNITO - BUSINESS ECONOMICS LECTURE – 16 Nov 2015

UNITO Business Economics course – Prof. Maurizio Cisi Federico Capello COO & Co-founder SEE YOUR BOX Tech StartUp and New business models: opportunity for business economics graduate

16 November 2015



•  About me •  SEC I: BUSINESS MODELS EVOLUTION

•  Product #innovation and #business #model

•  Top 20 Market Capitalization: #tech trend

•  Tech sector #strategy: #growth trought #acquisitions

•  Tech #StartUp: Definition

•  Tech #StartUp: #lifecycle and #finacing

•  SEC II: FOCUS ON INTERNET OF THINGS •  #IoT: #tecnology

•  #IoT: #value creation

•  SEC III: CASE HISTORY •  @SeeYourBox #Real-Time monitoring #logistics service

•  Extra

LECTURE 16 Nov 2015

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ABOUT ME

Bachelor Degree

Economics 2008

Erasmus Pantheon-Assas

Paris II 2009

Business Admin.

Dissertation CSR 2012

Entrepreneurship Programme

Bath University Jul 2013

Talenti per l’Impresa

Fondazione CRT 2013

Sustainability Report GRI

2012

Technology projects – Home

automation - Security

2013

Start Up Weekend IOT Start Up Navigation &

Monitoring Sector 2014

IOT Start up 2014- now

[email protected]

Federico Capello twitter fcT0 mail: [email protected]

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LECTURE 16 Nov 2015

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PRODUCT #INNOVATION AND #BUSINESS #MODEL

Ford model T

Production from 1908 to 1927

(19 years)

Fiat Panda second generation

Production from 2003 to 2012

(9 years)

2015 Tomorrow

?

20031908

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TOP 20 MARKET CAP: #TECH TREND

2006 2015

# Company MarketValue

1 Apple $741.8B

2 Google $367.6B

3 ExxonMobil $357.1B

4 BerkshireHathaway $354.8B

5 MicrosoC $340.8B

6 PetroChina $334.6B

7 ICBC $278.3B

8 WellsFargo $278.3B

9 Johnson&Johnson $275.7B

10 NovarKs $272.6B

11 ChinaMobile $271.5B

12 Wal-MartStores $261.3B

13 GeneralElectric $253.5B

14 Nestle $247.3B

15 RocheHolding $240.4B

16 ToyotaMotor $239B

17 Facebook $231.6B

18 JPMorganChase $225.5B

19 Procter&Gamble $224.3B

20 ChinaConstrucKonBank $212.9B

# Company MarketValue

1 ExxonMobil $362,5B

2 GeneralElectric $348,4B

3 MicrosoC $279B

4 CiRgroup $230,9B

5 BP $225,9B

6 RoyalDutchShell $203.5B

7 Procter&Gamble $197.1B

8 HSBCGroup $193.3B

9 Pfizer $192B

10 Wal-MartStores $188.9B

11 SaudiBasicInds $184.7B

12 Gazprom $184.4B

13 BankofAmerica $184.2B

14 ToyotaMotor $175.5B

15 AIG $172.2B

16 PetroChina $172.2B

17 Johnson&Johnson $171.5B

18 Total $154.7B

19 AltriaGroup $149.6B

20 GlaxoSmi\hKline $147.4B

n.12new

entries

http://www.forbes.com/lists/2006/18/MktVal_1.html http://www.forbes.com/global2000/

n.4fromTECH

SECTOR

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#TECH SECTOR #STRATEGY: #GROUTH TROUGHT #ACQUISITIONS

http://techcrunch.com/2014/02/25/the-age-of-acquisitions/

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•  INNOVATIVE PROJECT (product or process)

•  HIGH FAILURE RATE (9 on 10)

•  SOLUTION FOR REAL PROBLEM

•  MAY EVOLVE TO A COMPANY

* Riccardo Luna “Cambiamo Tutto!”, Editori Laterza, pag.15

#TECH #STARTUP : DEFINITION*

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#TECH #STARTUP: #LIFECYCLE AND #FINANCING

http://fundersandfounders.com/how-funding-works-splitting-equity/

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#IOT: #TECHNOLOGY

http://postscapes.com/what-exactly-is-the-internet-of-things-infographic

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http://postscapes.com/what-exactly-is-the-internet-of-things-infographic

#IOT: #TECHNOLOGY

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•  Economic Profit is not considered as company priority in mid-terms

•  Focus on users and data collection •  Big Data Analysis

KeyobjecKveIoTStartup:EQUITYVALUECREATION

#IOT: #VALUE CREATION

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RECENTM&As(MULTIPLESONANNUALREVENUES)

Waze data used to improve navigation experience for 250m of Google Maps users and over 800k websites connected via APIs

#IOT: #VALUE CREATION

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This report is solely the property of See Your Box Ltd. No part of it may be circulated, quoted, or reproduced for distribution without prior approval from See Your Box Ltd. This material was used during an oral presentation; it is not a complete record of the discussion. No liability is attached to See Your Box, with respect to any information, estimates, forecasts or projections set out in this presentation See Your Box does not accept responsibility or liability for any loss or damage suffered or incurred by you or any other person or entity however caused (including, without limitation, negligence) relating in any way to this Presentation including, without limitation, the information contained in or provided in connection with it, any errors or omissions from it however caused.

Makeyourboxintelligent

www.seeyourbox.com

@SEEYOURBOX

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2013 2014 2015 2016 2017 2018 2019

ü  Business idea ü  Team creation

ü  Beta system version ü  Awards ü  Commercial contacts ü  Key partnerships ü  MOU agreement

ü  BlueLion Incubator ü  Swiss branch ü  2nd system version ü  B2B exhibitions ü  First client ü  EU-Cisco funds ü  Revenues •  EBITDA 0

•  Revenues > $2ml •  EBITDA positive

•  Brand •  3rd system version •  Revenues > $10ml •  Net profit •  Market penetration

•  Company organization •  4th system version •  Revenues > $25ml

•  5th system version •  Revenues > $80ml •  Cash positive

1stinjecRon SeedRound RoundA RoundB RoundC

@SEEYOURBOX: #MILESTONES TO SUCCESS

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IoT is to solve real issues in B2B logistics

See Your Box Ltd. - 11/12/2015 3

The future is a “seamless flow” of information across the

whole supply chain. This is the way to real time corrective

actions

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@SEEYOURBOX



SYB is a service that focuses on goods and is simple!


YOU CAN NOW REACT, BEFORE YOUR CUSTOMER EVEN KNOWS!

IF ANYTHING HAPPENS SYB DETECTS AND ALERTS YOU

INSERT SYB IN EVERY SHIPMENT

Press once and your box becomes “smart ”

Your smart box provides “assurance” throughout

its journey

Manage risk before it becomes a

“customer’s” issue

@SEEYOURBOX

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IoT challenge: to integrate four technological domains


Remotely programmed multi-sensor

device

Worldwide, secure

communications

Independent server and web-

based user interface

Service Simple Secure Intelligent

Turnkey Solution

No need to

change your company IT

system

Hassle free integration with customer’s IT systems though extensive API system

@SEEYOURBOX

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LECTURE 16 Nov 2015

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Academic Courses I and II year

ALEGAL

BADMIN/

ACCOUNTING

CANALYSIS

DMKTSTRATEGY

EPROJECT

MANAGEMENT

FFINANCE

GMARKETING

•  LegalframeworknoRon• OrganizaRonlegalformdefiniRon–DraCingstatute• Dealingwithcompanysolicitor•  TaxaRonmanagement

•  Bookkeeping•  AnnualreporRng–dealingwithprofessionalaccountant•  Choosingbetweendebtfinancingvs.capitalinjecRon•  CompanymanagementforfuncRonsandHR

•  Costanalysis(fixedvs.variable)•  AsserdepreciaRondefiniRon•  Benchmarkingfinancialproducts•  Survey

•  PricingProduct/Service• Marketanalysis•  ExchangingRateforecastandhedging

• OperaRon•  Staffmanagement•  Procurement•  InternalreporRng

•  Treasury(budgetandcapitalneeds)•  Pricing(withMKTStrategy)•  Keyperformanceindicators:Capital–Economics-Cash•  FinancialPlanningandbudgeRng

• Marketanalysis•  TargeRng•  CommunicaRon

AAB

C

CD

E

ABFDGFB

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#BUSINESS #ECONOMICS #SKILLS FOR #STARTUP StartUp Functions Graduate’s Skills



CLOUDSTORAGE–FILESHARINGANDFREEOFFICETOOLSFORREMOTEWORKING

PRESENTATIONS

STARTUPNEWS6SOCIALNETWORKSTARTUPEVENTS

CROWDDFOUNDINGPLATFORMS

PROJECTMANAGEMENT FREELEARNINGANDTUTORIALS

PROFESSIONALSOCIALNETWORKANDNEWS

FREESUITEOFFICE

VIDEO/GROUPCONFERECE

PRODUCTIVITY

ONLINESURVEY

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ONLINE #FREE #TOOLS

Academic Lecture Business Economics Tech StartUp UNITO Federico Capello 16nov2015

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Transcript of Academic Lecture Business Economics Tech StartUp UNITO Federico Capello 16nov2015