Academic Entrepreneur: Transformational College Presidents
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ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014 Academic Entrepreneur The Transformational College President Heather McGowan ISPIM Montreal October 2014 www.heathermcgowan.net
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There are too many institutions serving too few students at too high a price. Colleges and universities are not consistently delivering the desired outcomes of social and financial mobility, and we’re experiencing these trends at the exact moment there is a greater availability of outcomes data. The result? Unprecedented transparency in the state of higher education. We need entrepreneurial academic leaders to develop new offerings and new business models with greater relevance and ROI.
Transcript of Academic Entrepreneur: Transformational College Presidents
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
Academic EntrepreneurThe Transformational College President
Heather McGowanISPIM MontrealOctober 2014
www.heathermcgowan.net
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
CONTEXT: State of Higher Education: Post Massification
Baby Boom
Growth Middle Class
GI Bill
Civil Rights
Women’s Rights
Affordable
Baby Bust
Decline Middle Class
Globalization
Online Education
Underemployment
Debt Loads0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000Higher Ed Institutions in the United States
Source: National Center for Education Statistics
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
State of Higher Education: Perfect Storm: Costs, Debt, Underemployment
1985-2014 Higher Ed Costs 500%
Consumer Price Index 115%52%Bachelor’s degree or higher
11%
37%High school or less
59%College
grad rate
More than high school less than Bachelor’s degree
DEBT
UNDEREMPLOYMENT
COSTS
Sources: Federal Reserve Bank of New York, Center for College Affordability and Productivity, Institute for Higher Education Policy
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
Low Wage Job Growth 1991-2000
Rise in Automation + Outsourcing2001+
Market Realities: Jobless Economy
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
JOB
JOB
JOB
JOB
JOB
JOB Gig Gig GigGig Gig Gig
Outsourced to History
Higher Skill Required
Global Competition
Market Realities: Job Movement
Concept: Inspired by Thomas L Friedman
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
1950-2000 AGE OF JOBS
Market Realities: Employment + Engagement
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
Market Realities: Employment + Engagement
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
Core Capabilities
MarketRealities
Culture-Identity
ROI
Higher Education Focus
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
Core Capabilities
MarketRealities
Institutional Ethos
ROI
Higher Education Focus
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
What Can You Do?
Core Capabilities
Improve + Optimize
New Offerings
New or Extended Programs that leverage
core capabilities
CertificatesGraduate Programs
Online
New Markets
New regions of the country, international
expansion, non traditional students
Transformational Change
New Offerings for New Markets
Expand Offerings (Programs)
Expand Reach (Enrollment)
Prune +Calibrate
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
Building a Sustainable Engine
CoreCapabilities
(additional)RevenueGeneration
Institutional ThoughtLeadership
enablingcapabilities
Thought Pillar 1
Research Opportunity
Academic Capability
FlagshipProgram
Thought Pillar 2
Industry Engagement
Academic Capability
FlagshipProgram
Thought Pillar 3
Licensing + Entrance Revenue
Athletic or Other
Capability
FlagshipProgram
Thought Pillar 4
Enrollment Growth
Academic Capability
FlagshipProgram
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
Change Process: Five PhasesIN
TE
RN
AL
EX
TE
RN
AL
(S
TU
DE
NT
+ F
AC
ULT
Y
FAC
ING
)Phase 5: Assessment + Succession
Optimize + Expand
Succession Planning Celebrate
Phase 4: Strategic Build Outs
Fine TuneLaunch +
ScalePrepare for
Next Change Cycle
Phase 3: Pilots + Foundations
Brand- Mark Com
ResourceCommitments
FacultyDevelop
LearningLaunches +
EnrollPlan
Phase 2: Crafting Vision
ConsensusBuild
CraftFramework
FacultyFits + Gaps
PrioritizedActionPlan
SURVIVING THRIVING
Tactical Fixes
ForensicAnalysis
TalentAssessment
ResourcePlanning
Phase 1: Preparing For Change
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
1%-5%
Thought Leader
5%-10%
Networker
5%-10%
Builder
10%
Mentor
50%+
Teacher
15%-20%
Assessor
50%+
Advisor
Visionary (5%)
EXTERNAL ENGAGEMENT
FORMULATION
DELIVERY
Components of the Engine: Faculty Composition
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
Academic EntrepreneurThe Transformational College President
Heather McGowanISPIM MontrealOctober 2014
www.heathermcgowan.net
