Academic Division 2004-05 Board Report

Denise T. Smart, PresidentKen R. Evans, President-Elect

Strategic Priorities for 2005

Focus on continuing to refine and complete actionable items from three years of strategic planning

Establish Executive Committee with Past President, President, President-Elect and President-Elect-Designate

Six Key Objectives--#1Critically assess primary deliverables of the

Academic Division

Extensive research conducted by Academic Council task force

Report and recommendations presented to AC in August 2005

“Academics’ Perceptions of AMA Deliverables: Making Sense of It All” Ruth Bolton, Doug Grisaffe, Steve Grove

Findings Need for on-line resources Better recognize, define and

communicate with SIGs Opportunities for practitioners and

academics to interact Better positioning and value delivery

of conferences Better communication with academics Attention to AMA Value proposition

Six Key Objectives--#2Support a Position of Knowledge Leadership Sponsor small, high quality/high profile events

Ethics conference Clear differentiation between Winter and Summer Educators’

conferences Reposition Winter Educators’ back to thought leadership focus

Move major journal awards to winter/Irwin Award High quality, leading marketing research Panels/special sessions by leading academics

Summer focus on professional academic careers New Assistant Professor Workshop

Partnership with McGraw-Hill/Irwin Appoint knowledge leadership coordinators

Bart Weitz and Greg Marshall

Six Key Objectives--#3

Cultivate interface between AMA Practitioner & Academic Members

Joint research with the Marketing Research Division

Invitation to Marketing Research Division Meeting

Support for Local Chapters database

Six Key Objectives--#4Increase commitment to doctoral

education in marketing and marketing academic careers

Joint session with KPMG’s PHD Project and DOC SIG members at summer

Develop and disseminate information aboutPh.D. career paths Collegiate Chapters Conference Information on web site

Six Key Objectives--#5Increase support of academic SIGS by

Academic Council

Annual plan process Best practices workshop Budget template

Six Key Objectives--#6Build academic channel – Academic

Resources Channel (ARC)

Active involvement to shape direction of channel

Addition of Charlie Hofacker as editor

Upcoming 2005 Events Ethics Conference

AMA/University of Notre Dame/Marketing & Society SIG

May 23-25 Chair: Pat Murphy

AMA Sheth Foundation Doctoral Consortium – University of Connecticut Co-Chairs: V. Kumar & Rajkumar Venkatesan July 6-10

Summer Educators’ Conference – San Francisco Co-Chairs: Mark Houston and Beth Walker July 29-August 1

2006 Events Managing Customers for Profits (AMA, MSI, U Conn. and BC co-sponsored

Co-chairs: VK Kumar and Kay Lemon September 15-17 at the University of Connecticut

Winter Educators’ Conference – St. Pete Beach, FL Co-Chairs: Jean Johnson & John Hulland February 17-20, 2006

Public Policy Conference – Long Beach, CA Co-Chairs: David Stewart, Ingrid Martin & Michael Kamins June 8-10, 2006

Frontiers in Service Conference – location TBD Chair: Roland T. Rust June 29-July 2, 2006 (Tentative)

AMA Sheth Foundation Doctoral Consortium – College Park, MD Co-Chairs: Gabriel Beihal, Brian Rachford and Roland Rust July 12-16, 2006

Summer Educators’ Conference – Chicago, IL Co-Chairs: Dhruv Grewal, Michael Levy & R. Krishnan August 4-7, 2006

2006 John A. Howard Doctoral Dissertation Award: Chair - Stephen P. Brown

AMA Academic Division Continuing Areas of Focus for

2005/2006 Special interest groups (SIGS) Thought leadership Ph.D. recruiting and nurturing New faculty workshop Academic resource channel Academic-practitioner interface

AMA Academic Division Continuing Area of Focus for 2005/2006

Special Interest Groups Identify appropriate roles for SIGs on AC Offer a vehicle for SIG conference special

sessions to access conference proceedings in designated section

How do we (AC) better connect with the SIGs?

Promote integrated events (multiple SIGs) wherein common themes are encouraged?

AMA Academic Division Continuing Area of Focus for 2005/2006

Thought Leadership Continue to work on positioning of Winter

Educators’ Conference Continue to work on programming

initiatives that advance leading edge scholarship/thought leadership

Ethics focus Repurpose academic output for

practitioner consumption

AMA Academic Division Continuing Area of Focus for 2005/2006

Ph.D. Recruiting and Nurturing Develop and disseminate information

about Ph.D. career paths Partnership with other interested

organizations (e.g., Ph.D. Project, AACSB) Tools event Pre-conference dissertation event

AMA Academic Division Continuing Area of Focus for 2005/2006

New Faculty Workshop Useful early career AMA retention tool When is it best to hold these events? How does the AC want to handle formal

oversight of this initiative? Do we want a portfolio of products (e.g.,

instruction, professional sociology, research program management) or should we go with one size fits all?

AMA Academic Division Continuing Area of Focus for 2005/2006

Academic Resource Channel Provision for SIGs to create web sites and other

mechanisms to promote their activities Ph.D. educational tool (leading scholar video and

other types of lecture material) Streaming video options – instruction, web seminars,

leading scholar/practitioner panels Teaching tools (e.g., syllabi, classroom exercises) How to promote and increase the use of ARC and to

communicate the added value of ARC to the academic community?

Establishment of reasonable gate keeping protocols

AMA Academic Division Continuing Area of Focus for 2005/2006

Academic Practitioner Interface This issue has been a source of constant challenge

for the AMA – Does it warrant setting up a dedicated task force?

We might seek to determine if we can create mailing lists/sub lists where primary data collection could take place (particularly survey data)

ID opportunities for instructional interface and put in place a formal program in instructional support capabilities

Seek opportunities for archival data bases Put in place a formal architecture with the AC for

practitioner-academic interface initiatives

AMA Academic Division New or Renewed Areas of Focus for 2005/2006

Publications AMA Educator value proposition Summer conference

coordination/positioning Special event management

AMA Academic Division New or Renewed Area of Focus for 2005/2006

Publications Assess the extent to which the leading

AMA journals are providing suitable access to top-tier multi-method research

Opportunities for advancing an additional leading AMA journal

What can or should be done on-line either via ARC or other vehicles to advance the publication dissemination needs of the AMA?

AMA Academic Division New or Renewed Area of Focus for 2005/2006

AMA Educator Value Proposition What can/should be done to provide

added value to AMA academic members? Should we be looking at partitioning

membership? Should we revisit the recent research to

assess value issues/opportunities? What more can we be doing in

communicating value to the AMA membership?

AMA Academic Division New or Renewed Area of Focus for 2005/2006

Summer Conference Coordination and Positioning With the successful repositioning of the Winter

Conference, there is a need to name the positioning of the Summer Conference

Need to be cautious about the SC positioning to assure maintenance of a scholarly profile

How do we successfully integrate professional development of the SC without diluting the scholarship?

Does the AC want a formal structure for management oversight of the Summer Conference?

AMA Academic Division New or Renewed Area of Focus for 2005/2006

Special Event Management Should the AMA seek ownership of the Services

Conference? How does the AC want to manage special

events? The AC presently has pre-conference event

guidelines – Does it want to revisit these guidelines in light of some type of overarching plan?

Are there specific events we would like to see the AMA promote and when during the year would we like to see these offered (e.g., ethics)?

Next Year’s Academic Council Leadership Group

Ken Evans – President Bill Cron – President-Elect Pam Ellen – President-Elect

Designate Denise Smart – Immediate Past

President

The Academic Division looks forward to a great year with

AMA!!