Abu Dhabi International Downstream

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THE MIDDLE EAST’S LEADING CONFERENCE AND EXHIBITIONFOR REFINING AND PETROCHEMICAL INTEGRATION

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CO-HOST: SPONSORS & EXHIBITORS:

ORGANISED BY:OFFICIAL AIRLINEMEDIA PARTNERS

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Dear Colleagues,

It is a great pleasure for Takreer to welcome you to the inaugural edition of Abu Dhabi International Downstream.

Building on the fourteen year legacy of Middle East Downstream Week (MEDW) and Petchem Arabia the event will bring together over 200 key representatives from industry executives, thought leaders and regional companies. Abu Dhabi International Downstream provides a critical platform for the GCC downstream industry to meet colleagues from the international downstream business and continue to drive growth in the UAE and the surrounding region.

The event continues to not only put in place the vital components needed to overcome challenges facing our industry but also presents visions, new projects and perspectives on the refining and petrochemical markets.

Become part of the unique dialogue of Abu Dhabi International Downstream between regional and global decision makers and enjoy unique networking opportunities.

I look forward to welcoming you to Abu Dhabi in May.

Best Regards,

Jasem Ali Al SayeghCEOAbu Dhabi Oil Refining Company - TAKREER

Dear Colleagues,

Following the success of last year’s co-location of Middle East Downstream Week and Petchem Arabia, The World Refining Association is excited to announce the new fully integrated and rebranded: Abu Dhabi International Downstream. The only regional event critically focused on refining and petrochemical integration.

With speakers from three continents and over ten countries including China, the US and Iraq, the inaugural edition of Abu Dhabi International Downstream is a truly global event.

The 2014 conference will explore all the pressing issues facing the Middle Eastern downstream industry – from global and regional market outlooks, the impact of the US shale gas revolution and feedstock challenges to CTM & MTO technology, joint ventures, and integrated plants.

With the industry adapting its core focus to locking in value from deeper integration between the downstream sectors its imperative to bring together the most important operators and producers from both the refining and petrochemical industries across the globe, ensuring an event delivers you real value.

The 2014 conference is set to be a landmark for the industry and I look forward to welcoming you to the conference in May!

Best Regards,

Maxwell ThompsonHead of Content - Abu Dhabi International DownstreamThe World Refining Association


Interested In Sponsoring Contact:


INSIGHT INTO THE ASIAN MARKET

Typically one of the largest markets for Middle Eastern downstream products, Asia will play an incredibly important role in the future development of the ME downstream industry. How will Coal-To-Methane and Methane-To-Olefins technology in China affect the GCC? What does China’s refined products market look like in 2014? Sinopec & CNPC will share their expert insights on these questions and more during our global market perspectives sessions.

FUTURE GROWTH OF IRAQ’S DOWNSTREAM INDUSTRY

Despite having huge oil reserves, Iraq relies on imports to fulfill the

rapidly increasing domestic demand for refined products

such as gasoline. To address this issue Iraq now plans to build additional refineries along with new units at its existing facilities in an ambitious program through which it hopes it will raise downstream capacity to 1.5 million

barrels a day, by the end of the decade. Moreover

Iraq has further plans to develop its petrochemical

sector and reduce its reliance on imported products. How will

these developments affect the GCC market?

INNOVATIONTECHNOLOGY With the global market becoming

ever more competitive, it is imperative for Refining & Petrochemical producers to continuously innovate to ensure they can stay ahead of the competition. Hear from global petrochemical technology providers and manufacturers on the latest technologies transforming the market place.

MEDW & PETCHEM ARABIA REBRANDED TO ABU DHABI INTERNATIONAL

DOWNSTREAM EXHIBITION & CONFERENCEFollowing the huge success of co-locating the two events last year, Abu Dhabi International Downstream sees the full integration of MEDW & Petchem Arabia to bring you the only fully integrated refining and petrochemical event in the Middle East.

DEDICATED EXHIBITION OPEN TO VISITORS

For the first time Abu Dhabi International Downstream will have a dedicated Exhibition that will be open to both conference delegates and visitors with over 300+ people expected you don’t want to miss out on this opportunity.

VIPBREAKFAST

As part of our commitment to bring even more strategic, senior decision-makers on board for Abu Dhabi International

Downstream, we are organizing an exclusive invite only VIP Breakfast for C-level executives and directors. Honorable guests from the GCC region and further afield will be in attendance on the morning of May 13th. The breakfast is a closed door meeting where discussions will focus on industry developments for the Middle East downstream sector, and will create a meeting place for key figures that are shaping the industry’s future.

The VIP Breakfast offers an unparalleled and exclusive sponsorship opportunity that cannot be rivaled by any other package.

FEEDSTOCK CHALLENGESThe US shale gas revolution is without a doubt a game

changer for the downstream industry. The previous cheap feedstock advantage enjoyed by regions producers has all but been eradicated. The question now is how long can the US sustain these vast levels of shale gas production and will the US become a major low cost global supplier of energy to rival the GCC states?

Book your shell scheme or floor space by contacting:

Duncan Wilson t: +44 207 384 7947m: +44 798 0783 936e: [email protected]

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Duncan Wilson t: +44 207 384 7947 | m: +44 798 0783 936e: [email protected]

Siham Ammourat: +971 (0) 4 435 6101 | m: +971 (0) 55 778 1360e: [email protected]


SPEAKERS


13.00 Networking Lunch In Exhibition Showcase Area

INNOVATION TECHNOLOGY14.00 Case Study: The Use of New Catalyst Technology to Convert Low Value Feedstocks into High Value Products

• Evaluating base lines of old technology vs. new technology to determine the economic differentials

• Comparing the latest catalyst technologies being utilized in the GCC with related economic yields

Ali Al Jaberi, SVP Ruwais Refinery, Abu Dhabi Oil Refining Company - TAKREER

14.30 Assessing Recent Case Studies Highly Pertinent to Middle East Refiners to Deliver An Update on Grace’s FCC Technology Portfolio

Nathan Ergonul, Technical Services and Sales Manager Middle East, GRACEDaniel McQueen, Director Marketing and Business Development EMEA, GRACE

15.00 Assessing China’s Current and Future Implementation of CTM and MTO Technology to Evaluate the Main Challenges, Long Term Feasibility and Sustainability

• Does MTO technology produce higher yields at lower operating costs?

• What products can be made from MTO technology? Where will market competition develop?

• Understanding the cost differentials and margins between conventional cracking and CTM/MTO

• How successful and sustainable are these new technologies? What response should GCC producers make?

• Identifying the challenges to the growth of MTO technology in China

Ding Shaoheng, Director of Sales, China National Petroleum Corporation

15.30 Networking Coffee Break In Exhibition Showcase Area

16.00 KSA Case Study: Dhahran Techno-Valley - Developing HS- FCC Technology for Maximizing Propylene

• Venue for technology development and commercialization• IP development and start-ups• Assessing the commercialization of novel refining technology

for maximizing Propylene

Dr. Halim Hamid Redwhi, President & CEO, Dhahran Techno-Valley Company, KFUPM

16.30 Panel Question & Answer Session

Ali Al Jaberi, SVP Ruwais Refinery, Abu Dhabi Oil Refining Company - TAKREER

Nathan Ergonul, Technical Services and Sales Manager Middle East, GRACE Daniel McQueen, Director Marketing and Business Development EMEA, GRACEDing Shaoheng, Director of Sales, China National Petroleum CorporationDr. Halim Hamid Redwhi, President & CEO, Dhahran Techno-Valley Company, KFUPM

TALENT DEVELOPMENT16.45 Examining the Role Regional Universities and Operators Will Play in Developing a Continued and Sustained Technical Work Force

• Understanding how operators and universities can work together to ensure the correct specialised training is taking place (encouraging technically-qualified graduates to enter the workforce)

• Evaluating how to develop key work-force expertise and employment generation initiatives to guarantee a competitive workforce in the region can be built

• How can talent be attracted, developed and retained?• How do universities and operators encourage young people to

become much-needed engineers?

Dr. Brian Bielenburg, Head, Centre for Teaching Excellence & Assistant Professor of Communications, The Petroleum Institute of Technology

17.15 Chairs Closing Remarks 19.00 Gala Dinner

PLENARY SESSIONS

08.50 Welcome from The World Refining Association & Chair’s Opening Remarks

09:00 Official Welcoming Address From Our Refining Co-Host TAKREER Continued Expansion Of Ruwais Refinery And The Importance Of Integration

Jasem Ali Al Sayegh, CEO, TAKREER

09.15 Official Welcoming Address From Our Petrochemical Co-Host

09.30 Keynote Address: Assessing the Current and Future GCC Market Outlook to Understand the Importance of Integration in the Development of the Regions Refining and Petrochemical Sectors

• Identifying the key challenges facing refineries and petrochemical producers to meet market demands in the next 5 years

• How will refinery and petrochemical integration enable the region to stay competitive as global preferences change?

• Understanding how refiners and petrochemical companies can work together to ensure margins can be maximised on both sides

• What are the economic and technological drivers of integrated sites?

10.00 Evaluating Global Downstream Markets and Maximizing Value through Molecule Management

• Understanding Global and regional refining and petrochemical trends

• Examining growth trends to identify where opportunities will appear

• Assessing regional market drivers in North America, Europe, China and the Middle East

• Matching “molecular” solutions to address regional drivers and needs

Dr Rajeev Gautam, CEO, UOP



INTEGRATION & EXPANDING THE VALUE CHAIN11.15 Case Study: Building an Integrated Refining and Petrochemical Complex Through Joint Venture Partnerships to Improve Profits and Attain Greater Bottom Line Margins

• Evaluating the successes and challenges of building an integrated plant in the region to ascertain how these learning’s can be applied going forward

• How can integrated complex ensure feedstock security for petrochemical producers?

• Exploring how an NOC has partnered with a foreign company to develop a refining and petrochemical plant

Elyas Y. Mandourah, Manager, Support Maintenance Department, PetroRabigh

11.45 Assessing The Current and Future Saudi Petrochemical Market Outlook

• Evaluating the new petrochemical capacity in KSA - which markets will be targeted?

• Examining market dynamics to assess where in outside the region GCC companies should target

• Should GCC petrochemical companies and plastics converters invest in othe markets?

• Identifying which GCC products face market saturation and which have the greatest price-sensitivity to determine where the most volatility will occur

Omar Bahobail, President & CEO, Al Waha Petrochemical Company

12.15 Case Study R&D: What are the Challenges of Moving into the Polymer Value Chain In Saudi Arabia?

• How a leading petrochemical producer has moved into the polymer value chain

• Examining the role of research and development and a polymer technical centre in this transition

Trevor Hutley, Director of Research, Sipchem


Omar Bahobail, President & CEO, Al Waha Petrochemical Company Trevor Hutley, Director of Research, Sipchem Elyas Y. Mandourah, Manager, Support Maintenance Department, PetroRabigh

AGENDASUMMIT DAY ONE: MONDAY 12TH MAY 2014


08:00 VIP Breakfast (Invite Only)

09:20 Chair’s Opening Remarks

GLOBAL PERSPECTIVES Session Chair: Dr. Ali Hussain, Independent Oil & Gas Expert

09.30 An Update On the Growth and Outlook of Iraq’s Downstream Economy

• What will be the developments in Iraq’s downstream sector over the next five years?

• What are the investment opportunities and where will new downstream plants be located?

• When will Iraqi petrochemical products come onto the market?• What are the investment incentives in Iraq’s downstream industry?

H.E. Thamir Abbas Ghadhban, Chairman of the Advisory Commission to the Iraqi Prime Ministers Office

10.00 Forecasting China’s Refined Product Market to Understand New Developments and What the Future Competitive Landscape Will Look Like

• Determining where future refining and petrochemical plants are planned in China to calculate future growth capacity

• Evaluating Chinas petrochemical demand over the next five years to determine what this will mean for GCC imports

• Which new innovations will secure the GCC’s competitiveness in the China?Shu ZhaoXia, Chief Analyst, SINOPECLampson Liu, Chief Editor, China Chemnet


Shu ZhaoXia, Chief Analyst, SINOPECH.E. Thamir Abbas Ghadhban, Chairman of the Advisory Commission to the Iraqi Prime Ministers OfficeLampson Liu, Chief Editor, China Chemnet

Dr. Ali Hussain, Independent Oil & Gas Expert


FEEDSTOCKS: CHALLENGES & GAME CHANGERS11.15 Understanding the Current and Future Growth of the US Shale Gas Revolution to Determine the Long Term Sustainability of this New Feedstock Game Changer

• Evaluating how long the US can sustain its current levels of shale gas production to ascertain how long the cheap feedstock advantage will last

• Analyzing the target markets for US NGLs to determine what the competitive impact will be on the GCC region

Will the US become a major global low cost energy provider? How would shale gas affect the long term growth of the GCC downstream industry? 11.45 Refinery Re-Tooling: Dynamic Projects And Upgrades To Take Advantage Of Different And Heavier Feedstocks

• Examining how sustainable heavy crude is as refinery feedstock to determine the commerciality of building new projects geared for heavier feedstock

• The bottom line impact of adding new processing units to evaluate whether commercial gains will justify economic outlay

• Scrutinizing the systems required for processing heavy feedstocks• Evaluating the technologies required to process heavy crude to prevent

corrosion and unnecessary downtime Mohammad Al Yabhouni, VP Major Projects Division, Abu Dhabi Oil Refining Company - TAKREER


Mohammad Al Yabhouni, VP Major Projects Division, Abu Dhabi Oil Refining Company - TAKREER

12.30 Networking Lunch In Exhibition Showcase Area


15.20 Managing Reliability from Inception to Obsolescence in Hydrocarbon Industries

• Assessing how reliability impacts your bottom line• Analysing asset life cycle and reliability challenges• Evaluating reliability processes, tools and KPIs

Jay Raj, Specialist Engineer, Reliability & Maintenance Engineering Support Division, Qatar Gas

15.50 Realising Cultural Transformation as an Essential Input to Success

• Using Lean and Six Sigma philosophies for continuous investment through customer focus and data-driven decisions

• Outlining specific factors contributing to success• Improving operational performance in the workplace

Aref Al Awadi, Senior Specialist Business Process Development, Petrochemical Industries Company

16.15 Closing Panel Discussion: How Can Operators Overcome Challenges to Operational Excellence to Ensure Margins Can be Narrowed and Profits Improved

• How does high manpower, transportation and material costs stand in the way of value excellence

• Debating how IOC’s models for operational excellence could be Adapted for regional operators

• Discussing the common challenges facing the downstream industry in the Gulf region to determine how they can be overcome and efficiencies improved

• Deliberating how to realize maximum uptime whilst remaining cost efficient to ensure maximum economic output is achieved

Jay Raj, Senior Specialist Engineer, Reliability & Maintenance Engineering Support Division, Qatar GasAli Al Jaberi, SVP Ruwais Refinery, TAKREER Aref Al Awadi, Senior Specialist Business Process Development, Petrochemical Industries Company

16.15 Chair’s Closing Remarks and End of Abu Dhabi International Downstream 2014

REFINING TECHNOLOGY STREAM

13:30 Maximizing Hydrocracker’s Profitability Through Optimized Unicracking Catalyst Selection And Reactor Internals Enhancement

• Understanding how UOP’s comprehensive UnicrackingTM catalysts portfolio and UniflowTM reactor internals enable options for performance improvement in diesel, jet and naphtha production in the full range of process configurations and equipment capabilities

• Exploring the advantages of a customized catalyst selection to maximize efficiency in Hydrocracking units

• Considering options to improve product distribution to their highest value potential allowing increased profitabilityPartha Bhuyan, Senior Sales Technology Specialist Hydroprocessing, UOP

PETROCHEMICAL TECHNOLOGY STREAMCase Study: Enhancing Sustainability AndPerformance Carl Keeley, Marketing Manager - Refining Catalysts EMEA, BASFDr. Vassilis Vergopoulos, Director Sales technical Services EMEA Refining Catalysts, BASF

AGENDASUMMIT DAY TWO: TUESDAY 13TH MAY 2014

OPERATIONAL EXCELLENCE

13.50 The Effects of Feed Quality on Residue Hydrotreating and RFCC Operations

• Examining different technologies to effectively enhance RFCC unit performance

• Exploring deep hydrotreating of the RFCC feed to ascertain the benefits achieved of implementing this process

• Assessing residue hydrotreating severity optimisationSaleh Daryabari, Senior Process Engineer of RCD & RFCC, IKORC

14.10 Mastering increasing needs of C3= from FCC by Albemarle’s AFX

• The background behind the successful start-up of max C3= FCC units with AFX.

• Is every record propylene yield a success?

• Refiners to use best proven catalyst technology.

• The term “Best Proven” explained

• Albemarle explains the “watch-outs for your catalyst selection”.

• The misleading effects of testing artefactsCarel Pouwels, Global FCC Specialist, Albermale

14.30 Impulse™, Axens Latest Industrially Proven Catalyst Generation for Maximum Refinery Profits

• Understanding the key mechanisms required to maximize the activity of a hydrotreatment catalyst

• Presentation of the Impulse technology

• Evaluating case studies of industrial feedback to highlight the significant activity gain obtained through the use of Impulse in several middle distillates hydrotreatersFrédéric Girardier, Regional Sales Manager Catalysts & Adsorbents Business Unit, Axens

Evaluating The Petrochemicals Downstream Market In Egypt To Forecast Prospects For The Future• Understanding Sidpec’s

expansion plan for Egypt• Identifying a Petrochemicals

master plan• Examining the sector drivers

and market balance• Identifying areas for new

buildsHussein Selmy, Marketing Development ManagerSidi Kerir Petrochemicals Co.

Session Reserved for FLUOR

Methanol to Olefins – A new and profitable route for the production of light olefins• The economic and market

forces driving the adoption of this technology

• An overview of the Advanced MTO technology including the chemistry, process flow scheme and key operating principles

• Comparison of Advanced MTO to alternative on-purpose light olefin technologies

• An update on the commercial situation including operations of the first commercial unit at Wison Clean Energy Ltd. which started up in 2013

Gregory A Funk, Senior Product Line Manager, UOP


WHO SHOULD SPONSOR? • Chemical Companies• Downstream Services Providers• Software Providers• Petrochemical Producers• Regional Integrated Complex’s• Catalyst Providers• Equipment Manufacturers• Engineering Companies• Consultants• Commodity Exchanges• Logistics Providers• Banks

GET INVOLVED

WHY SPONSOR?• Align your company brand with the only

conference supporting the integration of the refining and petrochemical worlds in the Middle East

• Meet over 300 of the most senior figures in the international refining and petrochemical industries to build and maintain new business relations

• Maintain your position as a thought-leader within the refining and petrochemical global markets

• Educate the industry on your new innovations and solutions by joining our distinguished speaking faculty of industry experts and presenting a case study

GET INVOLVED IN ABU DHABI INTERNATIONAL DOWNSTREAM 2014

If you are interested in getting involved including speaking or sponsorship opportunities, please contact

WHY ATTEND?• Assess the impact of changing feedstock

dynamics on Middle Eastern producers • Hear case studies on joint ventures and

integrated plants• Analyze the latest technologies and innovations

from the world’s leading catalyst and solution providers

• Hear from the Chinese and Asian market on CTM & MTO Technology

• Identify new opportunities and share insight with industry peers

INDUSTRY BREAKDOWN

DELEGATE DESIGNATION

COUNTRY BREAKDOWN

In over 15 years of presenting, chairing and attending similar events in Europe and beyond, this event has to rate amongst the leaders in the class. I was particularly impressed by the quality,range and depth of speakers and participating delegates. Suzanne Rab, Partner, King & Spalding

42%

50%

8%

65% 10%

15%

10%

34%

16% 23%

12%

10% 5%

• Vendors, EPCs, Service & Equipment Providers

• Operators, Refineries & Government Agencies

• Media, Associations & Others

• GCC

• ASIA

• EUROPE

• Rest of the World

• CEO, VP, GM & MD

• Consultants, Advisors, Analysts

• Sales, Marketing & Business Development

• Engineers

• Operations

• Others

Duncan Wilson t: +44 207 384 7947m: +44 798 0783 936e: [email protected]

Siham Ammourat: +971 (0) 4 435 6101 m: +971 (0) 55 778 1360e: [email protected]


SPONSORING AND EXHIBITING

Package Branding Delegate Pass Exhibition Pass

Exhibition Stand 3x2

Panel Slot/Moderator

Speaking Slot Other Quantity

Co-Host Exclusive 6 2 Prime •

Opening Address

Day 1 SlotDay 2

Stream Slot

• 2

Gold Premium 2 2 Yes • Keynote • 4

Silver Prime 2 1 Yes 1 • • 6

VIP Breakfast Yes

2 plus 2 additional

for the Breakfast

• • Welcome Address •

Client Wish List

5 Guest Passes

Seat Drop

1

Registration Desk Yes 2 1 • • • Registration

Desk 1

Bags Yes 1 • • • •

Bags inclusive of

promotional material

1

Lanyards Yes 1 • • • • Lanyards 1

Lunch Yes 2 • • 1 • 2 x VIP Lunch Tables 2

Coffee Break Yes 1 • • • • Coffee Break

Branding 4

Exhibitor Yes 1 1 Yes • • • 25


FLOOR PLAN


JOIN NOC’S, IOC’S, REFINERS, PETROCHEMICAL, CATALYST & CHEMICAL COMPANIES INCLUDING:



CLARION EVENTS DIRECT TO YOUR MARKET

The World Refining Association (WRA) is part of an umbrella organisation headed by Clarion Events, a worldwide events company organizing over 300 exhibitions, conferences and seated events across Europe, UK, USA, Brazil, Africa, Asia and the Middle East.

Through its Energy group of Companies: Spintelligent, Synergy, The World Refining Association, The Energy Exchange and the Oil Council; Clarion Events has launched and now manages over 30 specific oil and gas related events each year. This translates to more than 4500 delegates over the last 12 months and is testament to Clarion’s successful business approach and extensive global relationships.

The strategy of Clarion, and the World Refining Association, is to become part of the industry. We engage with our market year round building trust and strong alliances, and ultimately higher quality programmes from direct communication with our global markets.

The World Refining Association’s commitment to the downstream industry is evident as we build on the 15 year plus pedigree of dedicated downstream conferences and exhibitions. We anticipate the preeminence of the industry will continue to accelerate and Abu Dhabi International Downstream will continue to champion its advancement as part of the WRA portfolio of dedicated, high quality and world renowned events.

From our experienced and capable team we bring professionalism and enthusiasm to each event and we look forward to producing a valuable and worthwhile experience for our delegates, sponsors, exhibitors, speakers and visitors.

WORLD REFINING ASSOCIATION DOWNSTREAM SERIES

CONTACT DETAILSFor Speaking Opportunities:Maxwell Thompson Conference DirectorT +971 (0) 4 435 6101M +971 (0) 56 948 2961E [email protected]

For Sponsorship & Exhibition Opportunities:Siham Ammoura Commercial Director Middle EastT +971 (0) 4 435 6101 M +971 (0) 55 778 1360 E [email protected]

For Media Partnership Opportunities:Lisa Meli Marketing Manager ME ConferencesT +971 (0) 4 435 6101 M +971 (0) 55 550 2911 E [email protected]

For Delegate Packages Djelloul Nadji Senior Relations ManagerT +44 (0) 207 384 7983M +44(0) 7717 713 533 E [email protected]

Duncan Wilson Business Development ManagerT +44 207 384 7947M +44 798 0783 936E [email protected]

Abu Dhabi International Downstream

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