7/24/2019 Abstract (Do We Need a New Marketing Strategy)

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Do we need a new marketing strategy?

A Case of shaporch Pvt. Ltd.

Abstract

This case is about an botique that decided to change its marketing strategy frim tradional

to social. In the start they dont even had any marketing department which can actually

perform the marketing activities and in todays era people are shifting from generation x

to generation y

This case mainly focuses the dynamics of change management. Issues that have been

spotlighted are importance of customers involvement. The case also fosters the need for

creating a platform for change with a comprehensive change management plan before

implementing the change.

Keywordshange !anagement" generation x" generation y" marketing activities