2014 EXECUTIVE SUMMARY

ב”ה

2014 ANNUAL REPORT2015 ACTION PLAN

Abraham’s Tent

2014 IN REVIEW

OVER 4,400 PEOPLEVISITED ABRAHAM’S TENT IN 2013

WE ALSO HOSTED OVER 1,000 BIRTHRIGHT PARTICIPANTS FROM DOZENS OF GROUPS

B Y T H E N U M B E R S

This past year saw a huge leap in the development of Abraham’s Tent programs, both in quality and quantity. Our overall participation more than doubled from last year, as we reached even more diverse audiences and engaged people more profoundly with well crafted programs.In addition to better marketing and significant growth in numbers, AT also invested in the professionalism of its programs, and in its relationships with other organizations. Connecting with various Birthright trip providers brought over a thousand participants to AT as part of their visit to the Old City. Our relationships with educational institutes made the process of referring students much smoother and more successful. By exuding warmth and providing quality, engaging programs and a friendly environment, and by working together with other organizations in Jerusalem, AT solidified its presence and became an essential part of any young person’s Israel experience. Many of those who came to AT for a night or two ended up extending their stays for a week or two, and many spent more time in Israel than initially planned because of their positive experience at Abraham’s Tent. At also placed emphasis on connecting participants to Jewish community and resources as they continue their travels and when they head back home.As incredible as this past year has been, with the strategic relationships we developed and our plans to expand for next year, it is the future that we are most excited about.

OVERNIGHTSTAYS

800

1,4731,650

1,0631,100

600

2012 2012 20122013 2013 2013SHABBAT

MEALSEVENT/PROGRAM

PARTICIPATION

E X P E N S E S

2014 2015

2014 2015

I N C O M E

• Expand capacity for all programs

• Develop more strategic partnerships with complimentary organizations

• Improve and market group programs

• Invest in organizational development

• Secure a long-term facility for full-time operation in central Jerusalem

Our plan for 2015 is to increase capacity while lowering overhead.How? By opening a new center in downtown Jerusalem that is open year-round, while outsourcing accommodations, Abraham’s Tent will be a leaner operation with more flexibility, and we can focus our energy on what we do best: Providing exciting and memorable Israel experiences. We’ll be able to reach many more people from more diverse demographics, and offer a larger array of services.

Facilities 48,738 36,000

Social Events & Shabbat Meals 25,400 45,000

Classes, Workshops & Tours 35,750 40,000

Lounge & Resource Center 3,201 5,000

Marketing 6,840 9,000

Development & Fundraising 17,376 18,000

Administration 20,000 25,000

Capital Expenses 1,850 8,000

Total Expenses $159,155 $186,000

Accommodations Income 9,052 5,000

Program & Groups Income 1,450 18,000

Annual Raffle 10,000

Monthly Donors 9,600 15,000

Grants 24,000 24,000

Fundraising 96,000

Total Income $140,102 $72,000

Balance - $19,053 - $114,000

FISCAL REPORT 2014-2015

2014EXPENSES

2015PLANS

NEW FOR 2015!

Facilities31%

ClassesWorkshops& Tours22%

Dev. & Fundraising

11%Social& Shabbat16%

Admin13%

Marketing 4% Capital 1% Lounge 2%

Yosef & Sorale Eichenblatt, Co-DirectorsOffice: 9 Diskin, Suite 40, Jerusalem, Israel 96440

US: 818-666-8237 | info@AbrahamsTentinJerusalem.com | Israel: 972-52-361-7703

www.AbesTent.com

Thank you for your support.

DONOR TYPE # OF UNITS VALUE # OF DONORS TOTAL

Donor < 0.5 various many $14,400

Friend 0.5 $900 8 $7,200

Sponsor 0.75 $1,350 5 $6,750

Supporter 1 $1,800 4 $7,200

Contributor 2 $3,600 4 $14,400

Partner 3 $5,400 2 $10,800

Benefactor 5 $9,000 1 $9,000

Pillar 10 $18,000 1 $18,000

Guarantor 15 $27,000 1 $27,000

2015 Fundraising Goal: $114,00064 UNITS AT $1,800 PER UNIT

2015 FUNDING PLAN