Abp news research snapshot week 38 '12

ABP NEWS Week: 38’ 12

TG – 15+ , MF, SEC ABCMarket - HSM

CS 4+ CS 15+

REACH in different TGs

Comparison of Reach of ABP News and its competitors in the TGs CS4+ and CS15+.

05000

1000015000200002500030000350004000045000

AajTak

IBN 7 IndiaTV

NDTVIndia

ABPNews

ZeeNews

05000

100001500020000250003000035000400004500050000

AajTak

IBN 7 IndiaTV

NDTVIndia

ABPNews

ZeeNews

SEC wise SHARE

Share of Hindi News channels in different Socio Economic Groups

Channel Sec A Sec B Sec C Sec DEABP News 16% 15% 18% 16%Aaj Tak 20% 19% 19% 20%DD News 3% 2% 2% 2%IBN 7 9% 7% 8% 7%India TV 10% 15% 15% 19%Live India 1% 1% 1% 2%NDTV India 11% 8% 7% 8%News 24 8% 12% 9% 10%Samay 4% 5% 2% 4%TEZ 5% 5% 4% 3%Z News 13% 12% 14% 11%

Age Group wise SHARE

Share of Hindi News channels in different Age Groups

Channel CS 15-24 CS 25-34 CS 35-44 CS 45-54 CS 55+ABP News 18% 15% 16% 15% 16%Aaj Tak 19% 17% 21% 18% 20%DD News 3% 2% 2% 3% 2%IBN 7 7% 7% 8% 9% 9%India TV 11% 14% 12% 15% 14%Live India 1% 2% 1% 1% 1%NDTV India 8% 9% 10% 9% 8%News 24 13% 9% 11% 10% 7%Samay 3% 4% 4% 3% 4%TEZ 5% 5% 4% 4% 5%Z News 12% 15% 10% 13% 14%

Gender wise Share

Share of Hindi News channels in Genders

CHANNEL CS FEMALE ABC 15+ YRS CS MALE ABC 15+ YRSABP News 16% 16%Aaj Tak 19% 19%DD News 3% 3%IBN 7 7% 9%India TV 14% 13%Live India 2% 1%NDTV India 7% 10%News 24 12% 9%Samay 3% 4%TEZ 5% 5%Z News 12% 13%

CHANNEL SHARE TREND

Share of Hindi News Channels in TV Universe

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

Wk: 27-12

Wk: 28-12

Wk: 29-12

Wk: 30-12

Wk: 31-12

Wk: 32-12

Wk: 33-12

Wk: 34-12

Wk: 35-12

Wk: 36-12

Wk: 37-12

Wk: 38-12

Aaj Tak DD News IBN 7 India TV Live India NDTV IndiaNews 24 Samay ABP News TEZ Zee News

MARKET SHARE TREND

Share of Hindi News Channels in Hindi News Genre

0%

5%

10%

15%

20%

25%

WK: 27-12

WK: 28-12

WK: 29-12

WK: 30-12

WK: 31-12

WK: 32-12

WK: 33-12

WK: 34-12

WK: 35-12

WK: 36-12

WK: 37-12

WK: 38-12


REACH TREND

Reach (000’s) of Hindi News channels

0

5000

10000

15000

20000

25000

30000

35000

WK: 27-12

WK: 28-12

WK: 29-12

WK: 30-12

WK: 31-12

WK: 32-12

WK: 33-12

WK: 34-12

WK: 35-12

WK: 36-12

WK: 37-12

WK: 38-12


TIME SPENT PER VIEWER TREND

Avg Weekly Time Spent by viewers (in mins)

0

5

10

15

20

25

30

35

40

45

WK:27-12

WK:28-12

WK:29-12

WK:30-12

WK:31-12

WK:32-12

WK:33-12

WK:34-12

WK:35-12

WK:36-12

WK:37-12

WK:38-12


MARKETWISE SHARE

Market share of Hindi News channels in Key Markets of HSM

Channel 4 Metros 6 Metros HSM East North WestAaj Tak 18% 19% 20% 35% 17% 22%DD News 3% 3% 2% 5% 2% 3%IBN 7 4% 4% 8% 1% 10% 5%India TV 16% 16% 13% 10% 12% 16%Live India 1% 1% 1% 0% 1% 2%NDTV India 10% 9% 9% 5% 10% 7%News 24 12% 11% 10% 3% 11% 9%Samay 3% 3% 4% 6% 4% 3%ABP News 16% 16% 17% 21% 15% 18%TEZ 6% 6% 5% 0% 5% 5%Zee News 12% 11% 13% 12% 14% 11%

TOP PROGRAM SPLIT: Among Top 50

0

5

10

15

20

25

30

27 28 29 30 31 32 33 34 35 36 37 38

ABP News AAJ TAK INDIA TV

Top 10 programs of the week: ABP News

S.No. Programme Avg. TVR1 HITLER DIDI KA HUNTER 0.312 KYA BACHEGI MANMOHAN SARKAR 0.313 AGALA JANAMDIN KAHA MANAYENGE MODI 0.294 SARKAR PAR MAMTA SANKAT 0.285 9:00 PM 0.286 10 TAK 0.247 KHABARE SUPERFAST 0.208 NON STOP 100 0.199 50 ANSUNI KAHANIYA 0.19

10 CHAMPION VS CHAMPION 0.19

THE TVR TREND

0

50

100

150

200

250

5:00

5:30

6:00

6:30

7:00

7:30

8:00

8:30

9:00

9:30

10:0

010

:30

11:0

011

:30

12:0

012

:30

13:0

013

:30

14:0

014

:30

15:0

015

:30

16:0

016

:30

17:0

017

:30

18:0

018

:30

19:0

019

:30

20:0

020

:30

21:0

021

:30

22:0

022

:30

23:0

023

:30

24:0

0:00

24:3

0:00

25:0

0:00

25:3

0:00

ABP News Aaj Tak NDTV India Z News India TV IBN 7

THANK YOU

Abp news research snapshot week 38 '12

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