“ABOVE BOARD”
description
Transcript of “ABOVE BOARD”
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“ABOVE BOARD”TRADING LEGAL TIMBER
DVD PROJECT
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Aim of the DVDcommunication project
• To present the business case to timber company managers to increase trade in legal timber and curb illegal trade.
• To influence business2business practice particularly in the far East and USA.
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Aim of the DVDcommunication project
• To illustrate the changing market trend toward legal timber procurement as a result of environmental NGO pressure, Consumer country government legislation changes, and consumer demand.
• To visualise the legal trading message.
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FORMAT
• Not a documentary but rather a pithy 14 minute series of messages for meetings & communications between timber industry companies.
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PRODUCTION
• UK Production translated into French, German, Dutch, Spanish and Japanese
• A special version for Far East Russia for producers exporting to China
• Specially targeted in-country production for China
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DISTRIBUTION
Available free (in coming months) for users particularly:
• Timber companies and industry supply chains • Timber trade federations • Environmental and Educational Institutions• NGOs
Contact [email protected] for copies.
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POSSIBLE FUTURE OPTIONS
• Television adverts (<1 minute) for legal timber
• Television documentary (60 minutes) to examine in more depth the issues around illegal logging