AboutAnalytics - Survey & Insights
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Transcript of AboutAnalytics - Survey & Insights
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Introductie – Survey – Analytics markt
Door Taco Potze, CEO & Co-founder
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AboutAnalytics
• Your Online Analytics Advisor
• Onafhankelijk advies en inzichten in online analytics tool selectie en markt.
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AboutAnalytics Survey 2010
Mei 2010, 134 respondenten uit Nederland
Whitepaper:http://abtanalytcs.com/laa (pdf)
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Partners:
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Key takeaway 1
Gebruikers zijn tevreden met hun tools.
Toch vinden veel gebruikers dat het gebruik
van de tools een stuk eenvoudiger moet.
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Key takeaway 2
Er wordt te weinig tijd vrijgemaakt voor
webanalytics in organisaties.
1 of minder FTE beschikbaar.
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Key takeaway 3
Komende 2 jaar investeren in tools voor
testing, behavioural targeting & user voice.
Web analytics pakketten blijven populair.
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Key takeaway 4
Organisatie onderdelen niet in balans
(OAMM):
1. Scope is te groot.
2. Onderzoeksmethodes niet aanwezig
3. Kennisniveau te laag
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Groei data-driven decision making
• Adobe → Omniture
• IBM → Coremetrics & Unica
• comScore → Nedstat
• Who is next? (SAP, Oracle, SAS, Microsoft?)
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Get connected!
Website: AboutAnalytics.com
Twitter: @AboutAnalytics
Taco Potze, CEO & Co-founder