About Web Content Wizard- April 2016
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Morillas Branding Agency 7/4/2016
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Transcript of About Web Content Wizard- April 2016
Morillas Branding Agency
7/4/2016
Who We Are? A boutique agency
specializing in WordPress
development and SEO for
small-medium size businesses.
What We Do • WordPress website development
• eCommerce sites, directories, multi-vendor
• Content writing, editing and translation
• Search engine optimization
• Social Media marketing
• Audio & video solutions
What We Don’t Do
• Sponsored google campaigns, PPC
• Sponsored Facebook/Twitter advertising - Rarely
• Black hat SEO
• Website development outside of WordPress
Our Team Natan- Project management and
business strategy
Ditsa- Development, Content & SEO
Also with us on a per-project basis:
1 PHP Developer, 1 security expert, 2 translators,
2 multimedia professionals
*Currently recruiting developer and social media specialist
Our Methodology When creating a new website:
1. Understand the client’s business Needs and capabilities, challenges, competitors, target audience etc.
2. Characterize responsive design & branding Based on chosen template and existing materials
3. Build a solid structure Main pages, post types, categories and tags based on keyword research
4. Create SEO-oriented content Conversion, UX, SEO and loading time are always a consideration
5. Guidance and Support Instruct customer on how to insert content, manage orders and yoast SEO
Work Samples Website development
Click images to view live
Additional Processes Responsive Design and RTL
Additional Processes Website accessibility
according to recent legislation
Our Methodology When Optimizing a website:
1. Check existing stats Sitemaps, htaccess, robots.txt, page speed, current location on google
2. Keyword research Prioritize highly searched and non-competitive keywords
3. Meta tags and content editing Using one focus keyword per page on all relevant page sections
4. Speed Optimization CDN, caching, image compression, CSS+JS minify etc.
5. Highlight important data Creating rich snippets using schema.org
6. Tracking and Follow up Monthly stat reports, improve conversion and traffic according to findings
Quality Results
Additional Processes Rich snippets, structured data
highlights and google maps
Additional Processes Link building
Click image to view live
Some content we’ve written • 8 Winning Tips On How To Create An E-learning
Environment On Wordpress
• How To Get Around Easily And Efficiently In
Jerusalem’s Public Transport Network
• Top 7 Jerusalem Restaurants That Locals Absolutely
Love
• New Discovery That Will Make Your Organic
Spirulina Culture Thrive!
• Mysteries And Philosophy Of The Hebrew
Language
• All texts on http://www.omry-tech.com/
• All texts on http://www.gabiflexer.com/
• All texts on http://www.machine-fix.com/
Our Methodology for Social Media Marketing
1. Consistent cross-platform branding
2. Join relevant interest groups & connect with
industry leaders
3. Build a reputation- Contribution to group
discussions & leads pick-up
4. Post articles, images, videos, special offers,
coupons, new products etc.
5. Scheduled posts across multiple platforms
Work Samples Social Media Marketing
Click on the Image to view live accounts
We look forward to working together!
Natan Gammer
+972-54-4907917 | [email protected]
Ditsa keren
+972-54-5888-432 | [email protected]
www.web-content-wizard.com
