About Vodafone Egypt

1998

Based in the UK

+10,000 Employees

Acquired by

+45m Customers

Let’s talk about our life

as InternalCommunicators

The reality is… when in Internal Communications, you are…

An Innovator with lots of creative ideas A Strategic Thinker - BIG PICTURE A Project Manager

An investigative journalist – Asking for

the details, background & everything!

And definitely a marketer! You come

up with the ideas not the agency!

Part time photographer, video editor

and designer

Vodafone Egypt’s Internal Communications

Information provider & Change AgentPerformance & Strategy comms

CEO & Leadership comms

People & Engagement

Commercial & Brand Management

Culture & Code of Conduct

Events Management

Stakeholders comms

Channels Management & Measurement

With the objective

of

Responsibilities include..

7 team members

Engaged

Employees with a

line of sight in a

highly dynamic

environment

Over the past 5 years..

We were working the traditional way

On-premises brandingSingle emails SMS

Challenges

• Ad Hocks• Misuse of Channels

• Time frame of Execution• Limited resources• Creativity all day• Budget• Lack of measurements

• No time to read e-mails• Very long content• Too many communication

announcements

From the audience

From the stakeholders

Inside the team

Internal Communications Digital Channels

Today…

Millennial

s

Employee

Behavior

Flexible

work

Revolutionin Internal Communications

The Era

On-premises branding Mobile apps & LCDs

Easier segmentation of comms

Changing content on

daily/weekly basis

Effective content

The Era

Single emails Weekly Newsletter

Less emails…all

information in one

place

Article based

comms

Higher readership

rate (+70% of

headcount)

The Era

Printing

Fast

Attract the attention

High visibality (100 % of

headcount)

Desktop Wallpaper

The Era

SMS

Push Notifications

Engaging content (emojis included)

Linkage to specific post

Easier comms segmentation

Fast & easy

Perfect (Crisis Communication)

You can measure delivery & open rate

too!

+79% of headcount open the

notifications

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==

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Internal Ana Vodafone

app?Vodafoners Vodafone NewsTwitter like app?

Facebook like app? WorkplaceWhatsApp like app? WorkChat

Our Digital Apps

Vodafoners Local Services app

Vodafoners Quick Facts

Vodafone News Glzobal News app

Commercial

CEO & SLT

Other Markets

Videos & Events

Financial Results

StrategyGlobal & local news

Push notifications

Customize

Vodafone News Quick Facts

• 100% monthly active users

• +100 content published per

month

• +100K clicks, views and likes

per month

• Vodafone Egypt is ranked top 3

globally in terms of apps

adoption and engagement

Egypt

Why Workplace?

Reach all our employees in a single platform

Will connect all employees and break down silos

Cultivates leadership across all levels of the business

Innovate faster to drive business results

Share best practices and build collective knowledge across

countries

Workplace Social

Network

appGroups

Post

Workplace Major features

Immediate feedback on every piece of content

Connect with partners, agencies and suppliers

Be your authentic self

WorkChat Messenger app

Reply & forward

Like and react

Voice messages

Video callingGroup conversations

Workplace & WorkChat

Glimpse of

the apps

Workplace & WorkChat

• 60% of headcount accessed

Workplace 2 months after

the launch

• Vodafone Egypt is from the

top 10 active groups globally

• +3K posts, comments &

reactions on monthly basis

Quick Facts

Vodafone

Towards a

Questions?