ABOUT US

AboutUs

Founded in 2005, Nonprofit VOTE partners with America's nonprofits to help the people they serve participate and vote.

We are a leading source of nonpartisan training, materials and other resources for nonprofits doing voter engagement work.

Visit our site to learn more:www.nonprofitvote.org

• The Challenge

• Closing Gaps

• Who Nonprofits Reach

• Impact on Voter Turnout

• What Worked

• Implications

AGENDA

Agenda

THE CHALLENGE

Challenge

American democracy is challenged by both:

• Low voter turnout and

• Voter participation gaps

VOTER TURNOUT GAPS

Gaps

Young voters, lower income voters, Latinos, and Asian Americans turn out to vote at significantly lower rates than older voters, higher income voters, and whites and blacks.

VOTER TURNOUT GAPS

Over $50k NH White Over 300%

20%

40%

60%

53%

46%48%

42%

27%

20%

>$50k <$50k NH White Latino/AAPI >30yrs <30yrs

DOES IT MATTER?

Government should increase services

Government should increase spending on the poor

Government should guarantee jobs and standard of living

0%

20%

40%

60%

80%

50%

59%51%

24% 22% 21%

Percent in Favor of Policy,Nonvoters Earning <$30k vs Voters Earning > $150k

Low income High Income

Two approaches to closing gaps:• Election Reform

• Voter Outreach

CLOSING THE GAPS

ClosingGaps

OUTREACH GAPS

MobilizationGaps

Lower-turnout groups are often neglected by political campaigns and other partisan organizations.

AGE GAP

MobilizationGaps

18-21 22-37 38-53 54-69 70-850%

20%

40%

60%

80%

26% 24%

40%

55%

70%

Were You Contacted by Either Party about Voting in 2012?

Nonprofit service providers, community-based organizations and the broader civic sector have the power to reach these neglected voters and turn them out to vote.

THE POWER OF NONPROFITS

Power of Nonprofits

• Frequent face-to-face and one-on-one contact with clients/consumers

• Trusted messengers• Deeply rooted in local communities• Cultural competency• Mission aligned

NONPROFIT ASSETS

NonprofitAssets

• Who do nonprofits reach when they do voter outreach?

• What impact do they have on voter turnout among those they reach?

TWO QUESTIONS

Study

• 129 nonprofits• 9 states (AZ, CO, MA, MI, MN, OH, NY, NC, TX)

• Reach 44,000 clients/consumers• Who either registered to vote or

signed a pledge to vote• 29,000 clients/consumers

matched

THE STUDY

Study

Nonprofits reach the lower turnout populations that campaigns don’t.

WHO DO WE REACH?

Role of Nonprofits

WHO DO WE REACH

TURNOUT BY AGE

Age

TURNOUT BY RACE AND ETHNICITY

TURNOUT BY INCOME

Income

BY VOTING PROPENSITY

Propensity

VOTER PLEDGE CARDS

PledgeCards

PLEDGE PROPENSITY

What are the lessons from our work in 2014 that can be applied to your work in 2016?

DETERMINING WHAT WORKED

SuccessFactors

• Buy-in from leadership is essential• But buy-in at all levels is also

important

THE IMPORTANCE OF BUY-IN

SuccessFactors

• Successful nonprofits received training from a partner organization

• Ongoing support was also key

EFFECTIVE TRAINING

SuccessFactors

• Successful nonprofits got an early start in June or July

STARTING EARLY

SuccessFactors

TACTICS

Study

• Do “active tabling” in high traffic areas, either at your nonprofit or at an event

• High performing nonprofits put a premium on establishing partnerships with other organizations

ESTABLISHING PARTNERSHIPS

SuccessFactors

• Nonprofits have assets that make them uniquely well suited to doing voter outreach work.

• They reach precisely the lower-turnout groups neglected by others

• They are extremely effective at increasing turnout among those groups

THE TAKEAWAY

Takeaway

• Capitalize on media coverage• Capitalize on issues of interest to

younger voters, Latinos, and Asian Americans

• Lower-turnout groups more likely to tune in to a presidential election

OPPORTUNITY IN 2016

Opportunity

• Promote the report’s findings and leverage them in your own work

• “Voterize” your own nonprofit, your partners, and any members or affiliates you may have

NEXT STEPS

Spread theWord

Julian Johannesen

julian@nonprofitvote.org

Brian Miller

brian@nonprofitvote.org

Lindsey Hodel

lindsey@nonprofitvote.org

QUESTIONS?

CONTACT