About us - Esriproceedings.esri.com/library/userconf/biz-summit16/papers/business_18.pdf · About...
Transcript of About us - Esriproceedings.esri.com/library/userconf/biz-summit16/papers/business_18.pdf · About...
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Business Case
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About us
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WORLDWIDE LEADER IN SKIN CARE
THE INVENTOR OF MODERN SKIN CARE
About us
F o u n d e di
D eve l o p m e n t
L i s t e di n DAX(Ge r m a nSt o ck In d ex) s i n c e2 0 0 8
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BEIERSDORF AT A GLANCE
GLOBAL BRANDS, LOCAL ORIENTATION
About us
E u c e r i n
H a n s a p l a s t
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Context
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RETAIL
Context
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Shopper: Smart + Multi Channel
Context
“Save for what
you want”
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Retailer own brand
Context
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Business Case
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In a normal day, we found
approximately 1500 brands....
Context
… if that day we go to the supermarket,
the figure raise to 35.000 hits!
We need to know whats happen
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What we were doing in the field?
Context
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What we were doing in the field?
Context
• Stores: 3.140
• Visits / year: 31.000
• Questions / Visit: 230
• Answers / year: 7 Mill.
• Pictures / year: 62.000
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What we were doing in the field?
Context
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What we will do tomorrow?
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How much information obtain
from the field?
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How much information obtain
of third party?
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Why not put them together?
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And if we add the variable
"where"?
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And if we add the variable
“now"?
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and if we do
ALL more
accessible?
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What are we doing with Esri?
Context
COLLECTINGSTAGE
1PROCESSING
STAGE 2
ACTIONINGSTAGE
3
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What are we doing with Esri?
Selling point• Live panel
Trade routing• Direct• Indirect
Enrichment• Nielsen: prices, market share,
potentials• Layers/ContentsIntegration• Generate information• Gain perspective
Our reality
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Conclusions
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Conclusions
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Conclusions
• e nv i r o m e n t
.
• B e i e r s d o r f.
•
.
•
.
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