The following PPt represents several important ideas about becoming a designer.
ABOUT THE DESIGNER
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Transcript of ABOUT THE DESIGNER
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By:
HARSHITA SUMAN
ROLL NO:06
FD III
NIFT KOLKATA
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ABOUT THE DESIGNER
BetseyJohnson
Born 10 August, 1942
Johnson's fashion careerstartedwhen sheenteredandwon
the Mademoiselle GuestEditor Contest.
Within a yearshe wasthe inhousedesigner forthe
Manhattan boutique Paraphernalia.
Johnson became partof both theyouth quake fashion
movementandAndyWarhol's undergroundscene, alongwith The VelvetUnderground, Edie Sedgwick andLou Reed
In 1969,she openeda boutique calledBetseyBunki Nini on New
York's Upper EastSide
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New York designerBetseyJohnson has builtherlong
standing career in fashion by
following her own setof
rules.
Known for her celebration of
theexuberant,the
embellished, andthe overthe
top,
Betseyhas been rockingthe
fashion industrywith her
unique andoriginaldesignssincethe 1960s.
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EDUCATION AND WORK EXPERIENCE
Betseywas born in Connecticutandspenther childhoodin
dance classes. Her aspirationsto be a dancer andherlove for
costumeslaidthe foundation forBetseys creativityand
inspiration, which isstillevidentin herdesignstoday
After high school, Johnson studiedatthe PrattInstitute
andthen later graduatedfrom Syracuse Universitywhere
she was a member oftheAlpha Xi Delta sorority.
In 1964,BetseyofficiallyenteredtheNew York fashionscene bywinning Mademoisellemagazines GuestEditor
Contest.
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Oneyearlater,shelandedthetopdesigner position forParaphernalia, a clothing boutiquethatatthetime housedthe
hottestyoung London designers, including MaryQuantandPacoRabanne, among others. Whatwouldsoon become known as
Betseystrademark look began its formulations here:sexy
silhouettes, hippie inspiredflowing fabrics, whimsicaldetailing
and,mostimportantly, a fabulous fit.
Now firmlypartof whatwas consideredthe Youth Quake,Betseysoon foundherself in the unforgettable 1960s Warholscene.
In 1969,Betseybegan her forayinto retailbyopening a new
boutique calledBetseyBunkiNini.
Directlyfollowingthe openingstoreBetseywas offereda job
fromAlvin Duskin in San Francisco andthus began living a bi
coastallife forthe remainingyears ofthe 60s.
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Along with the newdecade came new career opportunities for
Betseyandin theearly1970s,she came into creative controlof
thelabelAlleyCat, a labelwhich setthetrends forthe 70s rockn rollclothing, with bohemian andethnicstyles.
In 1972, along with Halston,Betseywon the covetedCotyAward
becomingtheyoungestdesignerto ever receivethe honor.
After a decade ofdesigning for otherlabels,Betseydecidedto
make a dramatic change in herlife andin 1978,she formeda
partnership with ChantalBacon andstartedtheBetseyJohnson
label, as itis known today.Designing for herself allowedBetsey
the creative freedomto execute her vision to its fullest
potential.ThesameyearBetseyandChantallaunchedtheir firstretail
store in the heartof Soho.In theearly80s,theywere one of
the firstto open a store on MelroseAvenue in LosAngeles,
helpingthestreetto gain its worldwide recognition as one of
the bestshopping areas ofthe 1980s.
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Todaythere are oversixty
fiveBetseyJohnson stores
worldwide.Internationalexpansion came
in 1998 with the opening ofthe
wildlypopular London store.
In 1999the Vancouverstore
openeditsdoors andToronto
openedin earlySeptember
2003.
In September 2006,the first
BetseyJohnson store opened
in Japan.BetseyJohnson
clothing is also available inbetterdepartmentstores as
wellas in specialtystores
throughoutthe country, and
in Europe andAsia.
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TIME FRAME,COUNTRY & SOCIAL
CONDITIONS
Betseyspent5years atParaphernalia, andshe recallsthat
duringthatphase of herlife,she hadfree reign to design
whatever itwasthatsheliked.
There was no merchandise person telling her whatwouldsellandwhatwouldnotsell.
Later on,Betseystartedher own company, calledBetseyBunki
Nini with two friends.In 2008. She claimsshe was a girlfrienddesignerto women; her clothes were accessible andherdesigns
were notup on a pedestal.
She gainedcontrolofthe readytowearlabelAlleyCat, which
often cateredto biggerladies,
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By1978,Betseywas readyto venture outon her own, with a
labelbearing her own name andownedbyher.
She claimedthatotherdesign houseslovedher, butdidnt
wantto investanymoneyin her, as her zanydesigns were
often thoughtto be highrisk in the commercialworld.
She partneredup with business associate ChantalBacon,
whomshemetin 1975 whiledesigningthe childrensline
Shutterbug,to startdesigning under BetseyJohnson.
Betseyscrapedtogether allof hermoneyto starttheline.
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WORK OF THE DESIGNER
Betseystrademark look :
sexysilhouettes
hippie inspired
F lowing fabrics
whimsicaldetailing and,
a fabulous fit.
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SPRING 2008 READY TO
WEAR
Life is justa prom!"ThusdidBetseyJohnson explain the giddy
mindsetof her quintessential
"girl.theshow was organizeddecadebydecade, fromthe fifties (huge
crinolines)through thesixties
andseventies (Empire waists and
daisies)to now.Itconsisted
almostexclusivelyof petticoated
partydressesdashedwith
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FALL 2008 READY TO
WEAR
Theshow, which openedwith agreatfringedleather jacket,
featuredviablemixandmatch
pieceslike a twillblazer, a suede
wrapskirt, a zebra cardigan,
Lurex leopardleggings, andasexystretchdenim catsuit that
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SPRING 2009 READY TO
WEAR
Theshow hada seeminglytyke
friendlytheme of piratesmeets
Peter PanThemodels,even when sporting
strangelyattractive hoopskirted
dresses in kiddienurseryprints,
didn'tGratetheirsex appeal.And
the final"RobbedRoyalty"section of
theshow involvedhandcuffedbrides.
Victorian jackets, bathingsuits,
intarsia sweaters, vavavoomcorsets andtied edmaxidresses
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FALL 2009 READY TO
WEAR
Lookingeitherlikeextras from araunchyEllen von Unwerth shoot
orlike CyndiLauper,themodelswore rose prints,lace, and
petticoats. Forcedto think more
commercially,tooas aremost
of her colleaguesJohnson also
showedTshirts from hersoon
tolaunch teeline as wellas
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SPRING 2010 READY TO
WEAR
She usedbodysuits andleopardprints, butshe offeredthem in
neater,more refinedsilhouettes.Alittle jerseynumber wasmade up in
a Liberty-style floral, while prettyred-and-white partydresseswithcrinis an almosttraditionaltoile.If
onelookedclosely, one couldmake
outtheskulls hidden amongthe
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ASSOCIATION IN THE ART WORLD
Betseywas born in Connecticutandspenther childhoodin dance
classes. Her aspirationsto be a dancer andherlove for
costumeslaidthe foundation forBetseys creativityand
inspiration, which isstillevidentin herdesignstoday.
ThroughoutallofBetseysshows, itis obviousthatshe is
driven bypopularmusic.
Storyline is importantthroughoutallofBetseys productions.Everyshowshe hasmusicmatchedto thestage,
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PRODUCT RANGE
legwear,footwear,handbags,
cosmeticcases,
watches,
accessories,cold
weather goods,
intimate
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USPWhile countless brandsdescribethemselves as
flirtyor sassy,Betseyexemplifies both.BetseyJohnson, both the woman andthelabel, is
constantlymoving forward
andcontinuesto keep a strong footholdin the fashionindustrywith no signs
ofletting up anytimesoon.
Herlove ofdetailanddesign isevidentin everythingshedoes in
life andin business. Herenthusiasm, creativityandboundless
talentthathave kepther atthe forefrontof fashion forthe past
45years willkeepBetseygoing foryearsto come.
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CAOMPAIRING AN INDIAN DESIGNERStyle isthemantra forRohit Bal,
the fashion designer fromtheenduring valleyof Kashmir.The"Bad
Boy"ofthe fashion world, asRohit
Balis popularlycalled, is known for
hissophisticatedcuts andbreathing
fabrics. He weaves in the bestfor
both men andwomen. His creations
are a reflection of his own
personality notrestrainedbyany
norms.Rohit Bal's creativemind
gives a true bentofspiritin his
work as well.Being christenedbytheTimesmagazine asthe"Master of
Fabric andFantasy", he purelylive
upto theexpectations of being
amongthe bandwagon oftheIndian
fashion industryleaders.Subtle inhis choice of colors,Rohitprefersto
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BIBLIOGRAPHYhttp://www.fashiontraveler.com/newsite/media/fotos/tiendas/BetseyJohnsonMadison3.jpg
http://www.glitteratimagazine.com/blog/wpcontent/uploads/2008/11/betseyjohnsonblackfriday
sale.jpghttp://images.fanpop.com/images/image_uploads/BetseyJohnsonbetseyjohnson85292_402_437.jpghttp://www.missomnimedia.com/2009/08/womenmakinghistorybetseyjohnson/http://www.style.com/fashionshows/designerdirectory/
BJOHNSON/seasonshttp://nymag.com/fashion/fashionshows/designers/bios/betseyjohnsonhttp://en.wikipedia.org/wiki/Betsy_Johnson
http://www.betseyjohnson.com/
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THANK YO!!1