About the Course

The MBA (International Business) course (formerly known as Masters of International business),

run by the Department of Commerce, located in Delhi School of Economics, is a professional

program that plays a pivotal role in equipping its students with the requisite skills to sculpt the face

of the future arena of business. In 1985, the ministry of commerce, Government of India and

International Trade Centre (ITC/UNCTAD/GATT), Geneva identified the faculty of Business &

Commerce as a center fit for conducting a specialized program in International Business and Trade,

laying the foundation for MIB. The course has been recognized as an institution with proven

capability to continuously upgrade its knowledge base with a view to servicing the requirements

of International trade and industry. It is designed to enable students to become familiar with the

numerous facets of International Business operations and add value to themselves as well as to the

organization in which they become stakeholders.

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According to a study by the Associated Chambers of Commerce and Industry of India (Assocham),

only 7% of the graduates passing out of Indian business schools today are actually employable.

According to All-India Management Association (AIMA), the cost of courses has increased —

even in the lowest-quality schools — while the salary graduates can expect to earn is falling

The state of management education in the country today is not very promising. However, the role

of management graduates in making a better India also cannot be ignored. I think that the time has

come for us to challenge the status quo and start finding out solutions to these fundamental

questions.

In our endeavour to find answers to the above mentioned questions we have chosen "The Two-

Way Street: Industry and Academia" as the theme for this year’s magazine. We have tried to

identify the gaps between the aspirations of the academic community and the needs of the industry.

It is very important on the part of students to identify their interest areas and follow their passion.

A well-motivated, enthusiastic and passionate person usually finds a very good fit in the industry.

I will conclude with the following quote from Steve Jobs:

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do

what you believe is great work. And the only way to do great work is to love what you do. If you

haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when

you find it."

Regards,

Aman

Editorial Board | Uday

Convener | Team Media & PR

MBA (International Business)

Message from Editor’s Desk

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About Uday

Uday is the annual business journal of MBA (International Business), Department of commerce,

Delhi School of Economics. The journal, a venture by the faculty and students of the course is an

attempt to provide platform to students, academics and professionals to express their insights on

key issues concerning the current business & economic world. Over the years the journal has been

widely circulated and has received appreciation from both corporate as well as academia. It is a

compilation of articles, research based papers, interviews and case studies by stalwarts in their

respective fields.

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Contents

Is there a skills gap? Ask your parents. 4 Mordy Golding, Director of Content, LinkedIn Learning

And you thought Campus placements are easy? 6 Abhijit Bhaduri, Founder, Abhijit Bhaduri & Associates

Inclusivity of Business and Well-Being 10 Dr VK Shrotryia, Professor (HR & Strategy), Department of Commerce, DSE

Some things I wish I would have learned in college!!! 13 Ben Carlson, Director of Institutional Asset Management, Ritholtz Wealth Management

What corporate wants? 17 Siddhartha Gupta, Senior Consultant, Ernst & Young LLP

When would business schools teach this? 22 Badri Narayanan VS, International Sales & Marketing, Professional & Entrepreneur

World Jobs are moving from Knowledge to Skill based 24 S Vijay Venkatesh, Co-founder & Managing Director, Syscon Solutions Pvt Ltd

What B-schools did not teach you? 29 Ravi Singh, Consultant, Cognizant

What my MBA taught me about landing a perfect job 32 Jo Peddhinti, Head, Digital Marketing, Curofy

Bridging the Industry Academia Gap 36 Jatin Panchal, PGDM , JBMIS, Mumbai

Two - Way Street: Industry and Academia 40 Senthil Kumar, MBA (Marketing), SITM, Pune

Gallery 44

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Is there a skills gap? Ask your parents.

There is much talk about the skills that people have today and the skills that businesses need

their employees to have. The world refers to it as the skills gap, and there are numerous data

points that prove it exists.

But you don't have to be a data scientist or a master at manipulating statistical data to know that.

You can simply ask your parents. Because the world is changing faster than it has before — even

from one generation to another.

Mordy Golding | Director of Content | LinkedIn Learning

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Have you ever tried to explain to your parents what it is that you do? Even if your job entails a

more generic title, the way that you apply your skills in that job are probably very different than

they were 20 years ago. Have you ever tried walking your parents through a day in your life at

work? How easy is it to explain what you do? Do they understand? If your parents don't know

what you do, it's indicative of the different skills people need today in the professional landscape.

At LinkedIn, we have one day a year that is designated "Take your parents to work day" and it's

awesome to see the previous generation getting a glimpse of today's workplace. But it's also proof

at how different things are today. When you look the world through their eyes, and hear the

comments they make, you see how much has changed and how very real the skill gaps are.

At LinkedIn, we have one day a year that is designated "Take your parents to work day"

I still remember vividly, when I was 17, I knew I wanted to pursue a career that would combine

art and technology. I was saving up money to buy myself a Macintosh computer, and approached

my grandfather at the time for help. I said I was starting a design business and needed some money

to buy a computer. He was happy to hear of my entrepreneurial spirit, and then asked me "tell me,

you can make money with this computer?"

You need no more proof than that. The world changes fast, and you need to keep your skills

current. Just ask your parents :)

#AlwaysBeLearning

#LinkedInLearning

*********

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And you thought Campus placements are

easy?

When we were looking for campus placements

as graduating student of a B-School, it was the

employers’ market. The employers were few

and far between. We would all line up and

listen to them tell us that they were looking for

people who would stay with them for a lifetime.

The pre-placement talks were a great

opportunity to get noticed by the employer by

asking sharp insightful questions. During one

such talk, one of my classmates did the

unthinkable. He asked the potential employer

Abhijit Bhaduri | Founder | Abhijit Bhaduri & Associates

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why the salary offered was so low. That executive adjusted his tie and threw a condescending look

at us and said, “We offer careers and not jobs.” That was then.

How that even qualified as an answer to my friend’s question still beats me. But that line hit home.

That phrase seems to have been tattooed in the hearts of several people of my vintage. Many of

them have now become employers.

The age of perfect information (for students)

When some pesky student asks an uncomfortable question, the employers still try to drop the

famous line, “We offer careers and not jobs.” That line fails to turn the student teary eyed like it

did to me. Today the students live in an age of perfect information. The students already have

access to employees’ comments, CEO approval ratings, salary and benefits information and even

possible interview questions the company is known to have asked in the past. The students live in

an age of perfect information. If anything at all, the employers are the ones who may not know

enough about the students they are going to meet.

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I am told that 62 richest billionaires own as much wealth as the poorer half of the world’s

population. And 1% of the population owns as much wealth as the other 99%. When growth slows

down in this world, the poor are hit hard… very hard. When the global economy booms, the rich

get a chance to mop up whatever little the other 99% are holding on to.

That is how it is for campus placements. The top 1% students (who usually are found in the top 2-

3 colleges) get jobs that pay way more than others. They work for the most aspirational employers

who in turn woo them with astronomical salaries and perks that get tongues wagging in the media.

Everyone is tracking the highest salary offered on campus. The next day several top executives

will nudge their peers and say, “Did you read about the highest salary offered on campus this year?

If I got that salary today, I will give up everything and start all over again.”

For most tier 2 and tier 3 institutions, campus placement is not what they look forward to. There

are very few employers to choose from. So it is always the employers who have an upper hand. It

is not unusual to renege on offers made, leaving the students stranded.

That’s not the only source of pressure

While no rule can be generalized, we live in an age of helicopter parenting. That is unfortunate for

the students who do not get a chance to make their own decisions. There are instances when a

student decided to start their own venture but lied to their parents about taking up a job with a well-

known organization.

Several students take loans to pay for higher education. That tempts many to choose an employer

based on a short term consideration that allows them to settle a loan earlier. Finding a job based

on culture fit then seems to be a luxury that is soon forgotten.

But more than any other pressure is the peer pressure and the desire to conform to expectations of

batch-mates that clouds the judgement of students. There is an undefined pecking order that is

established by a few opinion leaders and influential seniors. Not being selected by an employer

from that list leads many people to question their self-worth. Sub-optimal choices lead to students

leaving their campus placements within a few months of joining.

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Career is a journey through life

Career is defined as a journey through life. The decision to join an employer based on an offer

made during campus placement is an opportunity to take the first step of the journey. Self-

awareness may be that often overlooked factor that helps people make the right choice. Could the

institutions help build that capability, please?

The author is the founder of Abhijit Bhaduri & Associates. He is an alumnus of XLRI Jamshedpur and was the Chief Learning

Officer at Wipro. To know more about him, visit abhijitbhaduri.com or follow him on twitter.

*********

“The goal of education is not to increase the amount of knowledge but to create the possibilities for a child to

invent and discover, to create men who are capable of doing new things.”

--- Jean Piaget

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Inclusivity of Business and Well-Being

BUSINESS operates on the basic premise of interdependence between enterprise and society.

Their isolation kills the very foundational spirit of business. State plays a role of facilitator in order

to assure that the interdependence is well respected and maintained. Even when we follow laissez

faire or operate in free trade environment, exploitation of users of products and services has to be

monitored and controlled. Irrespective of model of development and geographies of operation,

this has been the hallmark in sustaining business growth and building great enterprises.

At individual level, well-being is a state in which a person feels good about one’s life. It is a

reflection on past experience observed through satisfaction, on having good conditions of life at

present and having positive outlook towards future. At larger level, human well-being reflects on

general satisfaction of all individuals with their health, education, relationships, environment,

governance, and products and services they use.

Dr VK Shrotryia | Professor (HR & Strategy) | Department of Commerce | DSE

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Business which is run by and for the individuals has to think about the well-being of people

involved at all levels. Internally it is for employees and externally it is customers and society. The

conditions of work within the organization have to be developed in such a way that work itself

becomes fun and the morale of employees is boosted through different initiatives for incentivizing

their performance. Monetary as well as non-monetary rewards have to be linked with work efforts

and performance in such a way that the employees derive sense of satisfaction at the work place.

The popular belief that only satisfied employees can get satisfied customers has to be practiced for

better well-being of employees from all work related activities. In the current times retaining better

talent has become much greater challenge than acquiring talent. So strategies have to be designed

in such a way that attrition is reduced and loyalty is maintained or improved.

Respect for individual creativity and an environment of fostering innovation within the

organization should be developed and maintained to stay relevant and to avoid sense of monotony

and obsolescence. Sense of complacency among employees should not be allowed to be developed

and challenging work through putting achievable targets should be encouraged. This creates

positivity among the employees which gets its reflection through new and innovative products and

services. Organizations like Google, MakeMyTrip, Jubilant Foodworks, Flipkart, etc have

demonstrated unique practices to manage their workforce.

It is generally observed that great business organizations have survived all ups and downs in

market, policy, polity and in customer expectations. Their inclusive thinking has made them

achieve greater heights through excellent performances. Business groups like Tata, Birla,

Mahindra and organizations like Infosys, Wipro, L&T, HCL, HUL, ITC, etc have responded to

the call of well-being through their products and services apart from sharing social responsibility

with the state. Their allocations and expenditure for improving quality of life of people in general

is remarkable. Multinational corporations like Merck, Johnson & Johnson, IBM, Microsoft,

Facebook, Amazon, etc are spending hugely on improving human well-being through their

business models.

So how can a business isolate it from thinking about human well-being. That is where we need to

project business and well-being as inclusive entities. This has to be the made part of organizational

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thinking and accordingly strategies have to be designed to stay focused for sustaining its existence

by being relevant in all times. State policies for creation and distribution of wealth have to

guarantee improvement in the well-being of people. Organizations have to organize their business

activities around the greater cause of creation of wealth and providing satisfaction to the users of

products and services.

The products and services have to be designed, developed and delivered in such a way that the

general human well-being is assured. Improving conditions of quality of life of all people involved

in the process from inception to its operation, from production to its ultimate use has to be

prioritized for developing a successful business model which can help organizations to look

beyond just financial returns.

Business and well-being have to coexist for better future of our nation. We are an inclusive society

and business is run not just to earn profits but to play proactive role in sharing responsibilities of

the state as well. More so when we are part of collectivist society where pluralistic values are

respected. So the business of running the business cannot be just to create profitable ventures but

it has to be to focus on well-being of people involved at all levels as well.

The author is a Professor (HR & Strategy) in the Department of Commerce, Delhi School of Economics, University of Delhi. He

can be reached at vkshro@gmail.com. You can also follow him on twitter.

*********

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Some things I wish I would have learned in

college!!!

I’ve got the opportunity to speak with a number of college students over the past few years. I’m

always impressed at how far ahead of the game most of these students are from where I was at

their age. At these talks, I mostly try to share my story and tell them some of the stuff I wish

someone had told me about when I was in school. This week I talked to a business class at Grand

Valley State University. I wrote down a few notes beforehand and expanded on some of those

thoughts here with some advice I wish I would have gotten in college:

Passion is overrated. People always say “go into something you’re passionate about” but I’ve

found it’s more effective to experiment and figure out what you’re good at first. I wasn’t one of

those people who was reading the Wall Street Journal at age 10. I grew into my love of investing

and the markets and only became passionate about it after spending some time doing the work.

The same thing happened with writing for me.

Ben Carlson, Director of Institutional Asset Management, Ritholtz Wealth Management

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Learn about behavioral psychology and human nature. You have to understand how

humans generally function and how things like incentives, blind spots, and cognitive dissonance

guide our actions. Human nature is a fascinating subject matter that far too few people ever take

the time to study. Understanding your own biases and how other people are hardwired will help

you understand much of how the world works.

Don’t just send out a bunch of resumes. Sending out hundreds of resumes to every open

position on the Internet is a terrible strategy for finding a job. You’ll never get noticed that way.

It’s a much better strategy to personalize your resume and cover letter to a select few companies

that you take your time to get to know first. You can also reach out to people in your chosen

industry to pick their brain about how to work your way into certain companies. People love talking

about themselves so figure out how to invite people to coffee to help you understand how the

working world really works. Building these networks can help you find open positions that never

get posted, as well.

Avoid defeatism at all costs. Don’t let people tell you the horrible job market is holding you

back. Or student loans are crushing our young people. Or things were better in the 90s. The

headlines don’t run your life or make decisions for you. Don’t worry about what everyone else is

doing. Focus on getting better and avoid negative people like the plague.

Think in terms of systems over goals. A goal would be: How do I accumulate $1 million?

A system would be: How do I put processes in place to become wealthier over time? If you’re only

focused on the end goal it can make you feel like a letdown if you fall short. You can’t control life

and all of its unpredictable outcomes so it’s more important to implement good systems you can

follow over and over again in hopes of putting the probabilities in your favor. That way, if and

when you do fail, you’re not completely devastated and can move on to your next challenge with

a plan already in place.

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Avoid lifestyle creep. It’s not a bad idea to live like a college student for a couple of years

right out of school until you get a handle on how to deal with money in the real world. At the very

least, don’t turn into a lavish spender right when you get your first big paycheck. That’s a tough

habit to kick. And make sure to read a few personal finance books. It’s one of the most important,

yet ignored topics on becoming a functioning adult.

Start those 401k contributions right away. Saving money is the most important

investment decision you can make, especially at a young age when you have the wind at your back

in terms of human capital and compound interest. Increase how much you save a little each year,

make it automatic and your future self will thank you.

Become a lifelong learner. One of the best ways to become smarter is to read as much as

possible on a wide range of subjects. Being well-read can help level the playing field when you’re

young and inexperienced. I’ve found that people who are well-read do far better than those who

were born with a high intellect.

Understand the difference between being productive and being busy. The majority

of the people I talk to who work 70-80 hour weeks are typically really busy but not really

productive. Some jobs force you to do busy work but figuring out how to manage your time

productively is essential if you ever want a life outside the office or a fulfilling career.

Ask questions. You feel like an idiot at times, but one of the ways I learned on the job was

simply by asking questions every time I didn’t understand something. Not only does this help you

figure out what’s going on faster but it shows you’re interested. From there it’s up to you to become

a fast learner so you can help solve other people’s problems.

Take care of your health. When I was in college I could eat fast food all the time and party

until 2-3am and get up and turn it around easily the next day. That doesn’t work when you get

older. You have to eat right, exercise and get enough sleep. This gives you more energy, you’ll

feel better about yourself and hopefully live a longer life because of it.

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Learn how to sell. Everyone is in some form of sales whether they understand it or not. You

have to be able to sell yourself, your message, your product, your firm or your philosophy.

Take some risks. Move to a new city. Take a flier on a risky job. Don’t stay put in a company

you hate working for. You don’t need your whole life mapped out right out of college. Take your

risks when you have plenty of time to make up for them if something doesn’t work out. Everyone

will tell you to play it safe but don’t follow that path just because it’s the easy thing to do.

And finally, have fun and don’t take yourself too seriously. Life is all about balance.

I’m glad I traveled for a few years before settling down with all of the responsibilities that come

along with being an adult. Enjoy yourself when you’re young and energetic.

The author is Director of Institutional Asset Management at Ritholtz Wealth Management. Previously, he has worked as an

Investment Analyst.

*********

“Education is the most powerful weapon which you can use to change the world.” --- Nelson Mandela

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What corporate wants?

We all have invested more than 20 years of initial life in studies and it’s really essential for us to

prove ourselves in a very short span of 20 min (you will be lucky if you get so much of time during

interview). In this brief article we would identify the qualities that companies would evaluate while

making a hiring decision and trust me this will help.

Do remember one thing companies need fresh talent because -

Fresh minds are definitely better to be molded as per the organizational requirement.

They bring the refreshing energy and great learning attitude.

Fresh talent can take the risk in innovating new things and do things differently.

Siddhartha Gupta | Senior Consultant | Ernst & Young LLP

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Organizational Vision, Mission and Values can be imbibed with least resistance as the

acceptance for change is very high in a fresh talent.

Following are some qualities that you should work on developing right from the start so that you

don’t miss a single opportunity that comes across your way.

Qualities differ based on the level of responsibility that a fresher is going to handle. All the qualities

are assessed by the recruiter based on the “past performance (in this case will be academics) and

the ability to translate the skills in usable form during the job”. Let us now check each of the

qualities, understanding the meaning and see how it is assessed by the companies. The assessment

method should be some for the way to improve while you are at college.

Qualities -

1) Communication – is the ability to express oneself through a combination of verbal and as well

as in written. The communication where the transmission of information is identified through the

body language is called the Non-Verbal Communication.

Communication is assessed based on the simple and realistic flow of information sharing during

the interaction. It is also assessed on the explanation and confidence by the candidate. The ability

of the candidate to express the knowledge gained, focus on career, clarity on the job attending,

efforts in subject / function and any related information to bring confidence to the interviewer.

2) Tech Savvy & Documentation - This is the ability where the student need to have an

understanding of the technology support that he gets to be more productive. All the related

Technology Tools which would help in communicating and improving work productivity is a must

for everybody in today’s environment. On an average around 30% of the time by a working

professional in IT or Non-IT environment spends in Mobile, Email, Internet, Software packages

and Documenting the work done. This 30% of the time defines the progress of individual in

climbing the corporate ladder.

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This is identified by the corporate by seeking information on the projects done by the individual,

documentation of reports & projects, Usage of the Email and any of the productivity tools used

during the college time (MS Office – Word, Excel & Power Point Presentation and many others).

3) Team Ability – Existing (Internal) & External (Outside teams): This is probably the most

important and takes a major part in assessment, but to be proved individually during the interaction

one should know what it is from company’s perspective. Team ability is the ability to be in a team

(groups of people for a common cause) and make the team effective by way of contributing and

strengthening the outcome. The ability to interact with the organizational system (internal

customers and external customers) for business efficiency.

In most of the cases the ability of the candidate is measured by the involvement at college efforts

and execution. In terms of being part of various groups for knowledge sharing, competition, formal

forums, seminars and any external events organized by the teams.

4) Self-Learning Ability - The Ability to learn quickly by oneself with the help of self-exploration

and acquired by self-motivation.

Many a times it’s the ability of the individual to acquire the new knowledge and that becomes the

organizational competency. Organizations would welcome people who made their own efforts to

learn as teams or as collective information. E.g.: whether the person learned by going to an institute

or as a group/individual acquired the knowledge by seeking right information from people who

are experts.

5) Business Understanding - The ability of the individual to understand the business process and

apply for the job that is been assigned.

This is one of the most difficult quality from a fresher to understand the business, but there is no

choice. The ability is must for the individual to have a clear picture of the business that the

companies he is targeting. It’s now-a-days easy to understand the business on Internet and also

through references who knows about the company.

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6) Presentation Skills - Ability of the individual to understand the context and present appropriate

information either one-to-one or one-to-many and/or people at large. This is the ability which helps

while the person grows in career hence the need to be identified at the level of team member.

Presentation skills are assessed based on the individual’s presentations made in Seminars, lectures

and any of the group activities using Technological support for effectiveness.

Few Hints/Suggestions so that it will help you along your journey of a successful career:

1. Focus only on the practical exposure / understanding of the industry / business. This alone can

be a major hiring decision by the company.

2. Use every opportunity at college to participate and contribute

If you are a sports person, participating in most of the competitions and especially

team events would be of great help. Alternatively, if you have participated

individually and as a special interest would help to project your initiative levels.

Being a member of your college committees for contributing your efforts be a great

help in team working ability.

Creating technical working groups which can help enhance your technology and

functional expertise in your area of specialization.

If you have participated in any of the Seminars done by your college and outside

college would also help in projecting your acumen for contribution to newer

areas/places.

3. Interact with each of the guest faculty who visits your college and seek information that you are

interested. Does a bit of ground work on the speaker in advance and list questions that you would

like to answer?

4. Form a group of individuals at your own locality who are in Engineering etc., and create a study

group for Technology Learning which are not taught in your college curriculum. This would

project your self-learning abilities and companies can rely on you to pick up the new technology

if they hire you.

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5. Take projects which are more practical and used by the industry at the end of the program. This

would give you the edge to project your ability to contribute to the business if you are hired.

Hoping that will help you achieve your goal being a successful person.

*********

The function of education is to teach one to think intensively and to think critically. Intelligence plus character -

that is the goal of true education.

--- Martin Luther King, Jr.

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When would business schools teach this?

A month back, I heard a person on a motorcycle announcing on a microphone 'gas stove servicing'

and since my wife was complaining of one burner not working, I asked him how much he would

charge to fix it. He didn't answer my question directly and asked if he can inspect the stove before

giving a quote. I thought it was fair and so allowed him to take a look.

“If he had told me Rs. x straight away, I would have asked him to do it or leave it (as I responded

to another person who charged to sharpen a pair of scissors for Rs.30 without even looking). That

would have been end of the story because I would have been closed to any further discussions or

change. But he invested that time and effort to take a look and hence could make a strong initial

pitch.”

Badri Narayanan VS | International Sales & Marketing |Professional & Entrepreneur

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He checked it out for a few minutes and then said that just fixing that particular burner issue would

be Rs 200 whereas a full-service that involved cleaning all the burners as well as the frame will be

Rs 500.

“Observe how he priced the two options and showed the second option as better by using words

like 'full service' although it was 2 1/2 times more expensive.”

I asked him how long the latter would take and he said it will take about 30 minutes. We haggled

a bit and then he took the stove to the garage to start his work. About 20 minutes into it, he called

me over and told me that one particular burner (the one that was giving the problem) had been

almost broken in the inside and it will be dangerous to continue to use it.

He asked me if I wanted to replace it (as if I had an option given that he had already planted the

idea of an explosion with the defunct burner!!) and then showed me 2 options one at Rs.250 and

another at Rs.400, the difference being the quality and the life.

“I guess he knew that the burner was bad even when he made the initial assessment but did not

want to focus on that burner and in the process make himself seem too expensive. So he got the

first order and is now up-selling.”

I then told him that I intended to buy a new one soon and so the lesser-expensive one would do. In

response, he said that the stove is in very good condition and the stoves of today are not made for

long-lasting use, indirectly suggesting that I defer my new purchase. I loved the way he appeared

to save some money for me and then asked him to use the higher priced burner instead. An hour

after I called him, I had paid him Rs.800 (an expense I hadn't planned for) & in return, got a clean

& working stove.

“In addition, I (and now all of us) got from him, a few priceless lessons in cold-calling, selling,

up-selling and objection-handling that are worth their weight in gold and more”

The author is an experienced international sales & marketing professional and entrepreneur, having conceived, built and launched

software products and mobile apps in multiple verticals. He writes regularly on topics such as customer acquisition and retention

and many of his articles including the one above, are being featured by LinkedIn. He can be reached at

badrinarayanan.vs@gmail.com.

*********

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World Jobs are moving from Knowledge to

Skill based

ET carried an article on 18th March 2017. 60 per cent of engineering graduates unemployed.

This headline has triggered me to write this article addressing the Students, Parents and

Educational Institutions.

My own 2 personal lines:

“What I do not have is never a matter. What I do with what I have will make all the

difference.”

S Vijay Venkatesh | Co-founder & Managing Director | Syscon Solutions Pvt Ltd

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Every individual has their unique advantage that will give a good and peaceful living for them.

Stop chasing the money and life-style. Make your career based on your skill. You can lead a

healthy and peaceful life.

“Time obsoletes everything.”

All the money, power, influence, contacts at a point of time will cease of exist. The question is

what will you do there? Only your skill is going to save you.

Every human being has to be aware that the globe is undergoing tight rope walk on the economical

front. Profits are shrinking, the internet era has brought several new low-cost business models. On

one side it is huge opportunity and on the other it a great threat.

“The whole society has to realize this fact and quickly act to capitalize this opportunity, failing

which the same will lead to a social disaster.”

Parents:

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Stop chasing the knowledge and marks & rank based educational system. By doing this you create

a average educated person with enormous efforts, by killing their natural traits and skills. This is

primary threat for the society & your kids survival is at stake. These mass of people will chase

popular jobs. If they don't get that job, they will not know what to do in life!

Don't teach them chase money and un-affordable life-style, just to boost your ego in your friends

and relatives circle. Stop making him as # 1 in the school as well as best swimmer, singer, key

board, violin artist, karate at the same time. You are killing them at their tender age.

Give the kids moral and values of life. Give them life skills like cycling, swimming, driving etc.,

(but don't try to make them champions. if they like it, let them pursue). Have a great sense of

humor. Teach them to work hard to reach their goals and most importantly, if they miss teach them

to take it easy & try again. Give them confidence & encouragement. Never crib on their mistakes.

They can learn only from their mistakes & that is how you have learnt. Long and short, let them

do what they want. But observe closely with love and affection & understand their likes and dis-

likes and then provide guidance to them to reach their likes.

We have seen such students have no self-confidence whey they come for the corporate. They are

not good at anything, since it was all thrusted on them and they never wanted do any of these

things.

Educational Institutions:

Stop saying that, out of top 50 ranks our institution has bagged 34 positions. So what? This

educational system is getting obsolete and no longer relevant for the present competitive corporate

and society.

Also stop advertising the students who got the top salaries in corporate. It is just an accident.

Because only 2 students out of 4000 gets such jobs. What about the rest. Play such news down.

Other students are under constant peer-pressure and makes their mindset for such salaries, so they

are never happy in their jobs forever and never going to get a fat paid jobs too.

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When we go for campus selection, we will ask for students with arrears. We find these students

are more loyal & teachable and pays adequate attention & respect to the job. We find them with

much better attitude, hence produce better results.

The main reason for the unemployment is attributed to the lack of Industry academia initiatives

and poor strength of students opted for Internships. Unless the educational institutions are focused

on work and skill based activities the institutions will not have students. Already this trend is being

observed by several institutions.

Students:

All said and done, it is your life. You cannot blame anyone like your parents or relatives. I know

and you know as to how many time you have refused the advice of your parents.

“If you goal is to crack the entrance test, you may win the college seat. But you will 100%

miserably will fail in your career.”

Misunderstanding about entrepreneurship:

Everyone thinks entrepreneurship means, starting a company on your own. In employment also

there is great deal of intrapreneurship opportunities. This means, that you take the ownership of

the job and travel the extra-mile to learn and deliver things that matters for the organization. Your

true career learning lies there. 97% of entrepreneurs fail in the first year due to lack of:

• Experience in all dimensions of the enterprise

• Mental stability to accept failures and move forward

• People skills

• Not to be in a hurry while shaping the career

This overall development comes only when you work for others.

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Why Students have chosen Skill over Knowledge?

Do you pay advance for your Plumber or Electrician? No right. They come and fix the problem to

get their bucks if not they don't. The question is what is that you are good at? If the Parents and

your education system is not helping to become one, it is your responsibility to choose the one that

does it for you. It is not about them. It is about you. It is your life.

After google, the knowledge era is dead. Stop loading your mind with too much of unwanted

knowledge. You only have to know how to tap the knowledge. How to apply the knowledge for a

purpose and result? People skills are extremely important in a team work. How to be kind with

others. How can you be affectionate with others so that they will also reciprocate the same for

you?

To reiterate, this article does not deny knowledge anywhere. It only states that knowledge without

skill will no longer be appreciated. To clarify further, when we say that many are not interested in

buying land, they prefer only apartments. It is obvious that apartments are after all built on land.

But the buying preference is gone beyond just a piece of land (can be equated to knowledge) to

gated community, swimming pool, gas in pipeline, gym, car wash, departmental store, yoga place

(can be equated to skill).

Develop the career based on your skills. If you do it based on marks, grades and institution names,

mind-you, it is dead-end road.

*********

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What B-schools did not teach you?

A new generation of excited B-Schoolers will be graduating this year. With optimism and high

hopes in their hearts, as these graduates join the corporate world there are few things that b-school

didn’t teach you. They matter far more than your joining CTC and your position in the company.

Lessons for the Graduating B-Schooler

1. Finances: This is the most crucial thing that a lot of new graduates tend to procrastinate.

Financial understanding is something that is supposed to be easy for a b-school graduate. However,

no matter what graduates learn in their student life about financial planning, stocks, bonds, mutual

funds and basics of savings, they tend to not apply these learnings early on (even the Finance &

Ravi Singh, Consultant, Cognizant

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Banking grads!!). Complacency in the garb of cautiousness dominates as many new joiners do not

plan how to invest their salaries. Some see their peers investing and then start investing – Too little

and in a haphazard manner.

What should your investment portfolio look like? Well, you can find a lot of advice on it online &

from Traders/MF Managers! It is better to plan ahead and start investing as soon as you get your

first salary. You might even make a few mistakes, but it is better to learn from your mistakes early

on when they are not too costly.

Remember, what-where-how you invest will decide your future financial standing and act like a

secondary income. Some planning is always better than no planning

2. Debt: Debt is like slow poison, which debilitates your finances. You actually pay back a part of

a past loan from a current earning at a high-interest rate. This EMI will not earn you any future

income. My advice! – Payout your debt (student loans) as soon as possible. If you are planning to

take a home loan, make sure you have paid your previous debts completely. And take as little debt

as possible. Home Loan EMIs might restrict you from changing your career or pursuing

entrepreneurship—Plan accordingly.

3. Networking: If networking was a crucial part of your answer to the elusive question – Why

MBA? hold your horses. Networking isn’t what they say it is. It is about how you maintain your

relationship with friends and batch mates. Try to keep in touch with at least a few and not just on

WhatsApp. Be there during casual meetups and during weddings/engagements. Human

Relationship is like long term investment which gives a good return later on in life.

4. Personal Issues: No matter what is happening in your life – Family issues, a breakup, divorce

or even financial & health troubles. When you are in the Corporate World you have to keep

yourself going, be calm & composed and always have a smile on your face. Personal issues might

impact your work. When this happen it is better to give yourself some time to settle things in order.

Health is more important than your career. If you are not healthy nothing else in life will matter.

5. Career: You might not have got your dream job or dream company. Don’t loose hope. A lot of

your friends will probably end up leaving their dream job/company within a year or 2. If you

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haven’t figured out what you want to do, don’t sweat it, most of your peers and your seniors are

still searching. You will figure things out eventually.

6. Reading: If you are like me who loves reading books, even in your busy corporate schedule

find time (after work, while traveling or during the weekends) to read. Reading the latest fictional

novel, non-fiction or boring news, it all adds to your overall development. Just being a corporate

hero is not enough for personal enrichment.

7. Life Choices: There is nothing in life that you don’t have time for. It is about priorities. Figure

out what you want to do in your life. Take advice from others the decision should be yours.

Whether it is a career path or entrepreneurship or choosing a life partner, these will impact your

life more than your Annual performance ratings. Remember, the objective is not just to earn a fat

paycheque. Your dreams, health, family & friends matter – A lot more that you think and you

will realise eventually.

The author is a Consultant working with Cognizant in their Analytics and Information Management practice. He completed his

MBA from NMIMS, Mumbai in 2015.

*********

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What my MBA taught me about landing a

perfect job

Very few colleges prepare students for the job-hunting process. Students often seem to approach

it with the tried and tested campus interviews and online applications. They seem to have no idea

which career ladder to climb and where to begin looking for that ladder. I have interviewed

multiple MBA students in the past 5 years and rarely come across refreshing answers and bright

ideas. While the courses at your school may help you with business knowledge, it takes time and

effort to chart a career path. There are no classes that can help you find the right job in an industry.

It takes time and dedicated effort from you to fill that gap.

Jo Peddhinti | Head, Digital Marketing | Curofy

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In the 10 years since graduation, I’ve had 5 drastically different jobs, lived in 3 cities across 2

continents and explored four career paths. I picked up a few valuable lessons along the way and I

will leave you to judge the relevance of these lessons and apply them as you see fit.

The hunt for a great job begins with a great resume

As a graduating MBA student, your resume can dictate the rest of your career. In that case, are

you asking the right questions about your resume?

During my MBA, a professor once looked at my resume and said that it does not reflect my

experience and background properly. I had spent weeks drafting it and seemingly failed at making

a good resume. So, I got into the habit of scheduling 15-20 minute meetings with alumni and other

contacts in the industry to seek feedback on my resume and pitch - Was I using the right jargon

for the roles I am interested in? What was the first impression on the resume? Does it highlight my

experience and skill set properly? Does it make me standout? How can I make it better? Apart

from helping me with my resume, these conversations were a great conversation starter with

alumni and helped me build a strong network of contacts.

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Go beyond the classroom and find an internship

Treat an internship as a gateway to the industry and find the right internship that can help you learn

more about the industry and the roles you are interested in. Internships based on your unique

interests will distinguish you from other graduates.

I always knew I wanted to combine my love for healthcare and science with my passion for

marketing. So, at the end of my first year at MBA school, I spent the summer working with a

competitive intelligence team at a reputed healthcare firm. The recommendations from my

manager at that internship went a long way in opening doors at multiple healthcare companies for

me. I was much more confident about my choice of roles and industry after that summer.

Internships that cater to your unique interest not only help you find the ideal job but also help you

understand the industry jargon.

Spend time developing and nurturing your network

If there is one thing you take away from your MBA, let that be the foundation of a strong network.

It takes time and effort to build relationships that will truly last through various stages of your

career. Most colleges don’t encourage it enough and there is no class or a secret trick that teaches

you how to create a network, you will have to work on it and slowly build it as you go. It will help

you hone your people skills, understand industry profiles better to chart your own career path, open

opportunities and gain insider tips on job openings. Who wouldn’t want that?

You should be spending 10-20% of your time on developing this network. If you don’t know where

to begin, try asking your professors and seniors if they can help you with a few introductions. An

introduction can get you that meeting more easily compared to a cold call/message. If there is a

certain job or company you’re targeting, start there and see what you can learn from an alum at

the company. Even though most inquiries will not result in a job, you will learn a lot and build up

your network in the process.

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The Rule: Never Eat Alone!

Always keep reaching out to others – over coffee, lunch, in their office, on campus, wherever.

Keep your calendars always full and work really hard to stay visible and active among your

network of contacts. Attend business conferences, exchange cards, reach out to people and discuss

the trends in your industry. I spent more money on travel to conferences than I did on books during

my MBA. Even if one meeting goes bad, have 5 other meetings lined up with other industry

contacts. The more you network, the more you will understand how to have quality conversations

and be more prepared for that interview for your dream job.

*********

Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.

--- Maimonides

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Bridging the Industry Academia Gap

India suffers from lack of employability, not unemployment - Adi Godrej, Chairman, Godrej

Group

Well, the reason I recall this statement from Mr. Adi Godrej is because it’s a hard fact and it would

be good for us (as a country) to accept it as soon as we can! There have been several talks, debates

around Indian education system, its quality, orientation (marks based), reservations and much

more. The subject of education is quite close to my heart primarily because of two reasons. One

being the hardships through which I was brought up and my education needs taken care by my

parents and second, being an experienced engineering professional and a visiting faculty myself, I

can now sense the quality of the by-product that our education system produces. What I see is a

Jatin Panchal | PGDM | JBMIS | Mumbai

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gap that is widening day by day due to shift in technology, innovative ways of doing things,

changing business models, landscapes and much more. Our economy is no more a closed one,

there are challenges that companies and countries tackle at a global level and we tend to teach the

same old things at school or college! So, are we heading towards a deeper mess or is there

something that we can do?

Certainly there is a lot of scope towards improving the quality of education and bridging the

industry academia gap. The approach of bridging this gap must be very comprehensive and should

call for changes at the governance level (i.e. state boards, central education bodies etc.). Also there

is a need for mental shift on how education should be perceived where schools and colleges can

play a crucial role. However, there are initiatives already taken by some colleges as well as

corporates who conduct regular programmes addressing this issue. Some ideas as to how this gap

can be filled and make the future generations more industry ready and fit to tackle global

challenges.

Driving the change in perception: Indian education system (barring NITs, IIT’s and IIMs) is too

marks oriented. There has to be a strong focus on application of theories in real life, something

that our teachers usually don’t teach (again quality of teachers is a question). This is a tacit thing

that good marks means good student or a competitive candidate; well we need to really rethink!

This perception is carried by the students, the parents as well as colleges and tutors who flaunt

their achievements based on marks. I am not claiming that all who score well are bad (I too scored

distinction throughout my career), but soon the reality hit hard when I started working. And then

the same old education system cursing saga continues. It is time, we all need to drive that mental

shift.

Relook at the education governance at all levels: Talking about governance, I recall one recent

hearing by the honourable Supreme Court of India which ruled in the BCCI case that “The BCCI

president should be a domain expert (i.e. either a former cricketer or someone associated with

sports). This is analogous to any department under governance, be it sports, health, law or

education. We need people who are “Educationists, Industry People” to lead such ministries who

can bring about a clear, dedicated and quality focus towards addressing this issue. One such

example is IIMA and why IIMs across are considered to be the best B schools – the dean of these

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B schools are either Chairman or CEO’s of big corporate houses in India. It is obvious that

whatever they bring to the education system of those institutes is priceless. They represent

“Industry” by themselves!

The rise of responsible corporate: Every year millions of students pass out of colleges and look

for jobs. When corporates hire, they make the candidates undergo training to bring them to a level

where they can contribute. But this is post hiring. In fact there are a lot of corporates like Infosys,

L&T, and Accenture who have setup dedicated labs in colleges and conduct periodic lectures on

emerging technologies that keep students abreast of the latest happenings. I also serve as a visiting

faculty for students representing L&T’s corporate training program of “Technical Lecture series”

that is run across various engineering colleges. Most of these activities are conducted under the

CSR programme in corporates, however, the institutes have taken cognizance of same and have

tied up with various corporates for visits and trainings. For e.g. industry bodies like NASSCOM

have started many programmes in this area where they are investing on creating IoT (Internet of

Things) labs in colleges (under the NASSCOM IoT Conclave, inspired by Digital India initiative

of GoI).

Revision of syllabus: This is true especially in case of technical courses that the syllabus be

revised every two years, looking at the way technology is moving. Also, there should be a

compulsory industry internship of 6 months (1 semester at least) for all courses (already there in

some engineering colleges), but this needs to be standardized. This is the most effective way to

bridge the gap – directly work with the industry people out there.

Improve Quality of Teachers and Teaching: One of the things that I have experienced while

delivering lectures to the professors of engineering and diploma colleges is that they are not aware

about the latest happenings in the world of technology. And they are supposed to be teaching the

students on technology? Sad, isn’t it? This is one area that needs to be strictly monitored and

regulated. Teaching is an art, people have made it profession, and some have forced it on

themselves (only because they couldn’t find better jobs or probably not fit to be recruited). There

is a need for passionate people who can make learning an experience and hence, set some norms

in terms of regularly updating teachers on latest happenings in the industry. State boards do

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organize such trainings for teaching staff (where I deliver talks), but when they land up in a class,

the situation is pathetic.

Some of the initiatives towards bridging this gap is already initiated by organizations like IEEE

(Institute of Electronics and Electrical Engineers), NASSCOM (National Association of Software

and Services Companies) where they are co-creating syllabus (along with corporates) of new

subjects that will be introduced in the engineering curriculum. Also, IT companies like Infosys,

Accenture and others are working closely with institutes on programmes that will help students

accelerate their learnings about happenings in industry.

Since we are talking on the subject of education (which will bridge the gap), recall this famous

TED Talk by Ken Robinson on “How schools kill Creativity” where he has empathized on why

creativity is important to handle problems (something that comes unplanned, unprepared) and how

our education system (the way it is designed) has brutally killed it. One line from the talk that I

would like to quote which reads like this “Creativity now is as important in education as literacy

and we should treat it with same status”.

Education is the backbone of any economy. In a country like India, where most of the children in

rural part are deprived of education, we have laws on Right to Education, Free education for the

girl child and much more. This sector really needs attention in terms of ensuring readiness, right

fit workforce for the future by bringing about good governance, right practices, change from the

grass root levels (right from schools). Initiatives are taken in bits and pieces which needs to be

taken at a broader level, plan to standardise certain activities like industry visits, internships,

certification programmes, seminars etc.

A nation with 65% of population which is under 30 years of age certainly has the potential to

become a super power and the tools to reach there and sustain is right education. Remember the

quote we started with, we have people (that’s not the core problem), we don’t have the right people

(that’s the problem). Gone are the days when companies searched for resources to recruit, now

they look for candidates who will be their future brand ambassadors and all they expect you to

know is “What is going on in our industry and where we will be heading”.

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Two - Way Street: Industry and Academia

Theories are developed to prove or disprove an event or fact, however, questioning the relevance

of it in course of life is what businesses have taught humans. In today’s scientific world, each

action of life involves a trade or business, knowingly or unknowingly. These actions correspond

to the standard of living in human society which is not new to humans since the race came into

existence. If we travel back in time to see the origin of our civilization, we can find that the urge

of understanding things was an innate nature of our race and which made us stand out from other

species existent on Earth. This intuitive element gave birth to the field of research and philosophy

in the years to come. This stream was commemorated with the titles of PhDs and Masters as we

progressed towards an era where we began to construe the works of God as the deeds of Academia.

Consequently, industries practiced on this knowledge and developed an art of business.

Senthil Kumar | MBA (Marketing) | SITM, Pune

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Humans began to evolve from the age of survival from nature to survival from one another which

crept into a sense of competition. This supplemented the fear of existence by the rush of monetary

affluence which eventually has become the new age sign of endurance. Thus we have drifted from

the shore for the quest of knowledge and landed up to an island from where any further meaningful

search can help us persevere our journey ahead. Thus we can think of academia and industry to be

a co-existent entity in which one acts as a catalyst for the other to grow.

In today’s world, new age industries act as the catalysts for the development in the so called

“R&D” since existence has become a prima facie goal for every company. This practically makes

sense from the sudden technological evolution in past few decades which has transformed the

modes of business and defined new models of business. You may agree with this thought by

witnessing the growth of not only technology companies but also “technology-based” companies,

which implies companies adopting the latest technology advancements for enriching their offering

to the customers. Major industries like banking, construction, food, transportation, education,

media, telecom, healthcare, agriculture, defence, energy etc. have reached great heights because

of adapting to the technological change. The modern mantra-“Adapt or Perish”.

The hypothesis that industry is aiding the growth of academia can be supplemented with my own

industry experience in the field of telecommunications. This field actually makes you realize to

believe the unbelievable as you can never see an electromagnetic wave in your entire human life

with naked eyes but you can theorize it all happening when you make a call from your phone.

What we learn and practice in our entire academic programme is an elemental base of the industry.

The core function of any industry is much vaster and deeper that can only be understood after

gaining enough industry experience. Understanding an architecture of a telecom network gives a

blueprint design but the actual network design of any service provider may differ from the theory

as unlike theoretical designs, industrial plans cannot be done in isolation. The things we learn are

not the same when we work which explains theory and practice are adjoin but not discrete. On the

contrary, telecom service providers would have perished long before if they had not adopted the

changing technologies or the so called “generations”. These latter generations have been evolved

to nullify the disadvantages of the former ones. This shows that for industrial growth to be

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imminent, academic knowledge must evolve. A theory is always proved with an impending

assumption that “all conditions are normal”, which however in practical life may not always be

existent. For a simple scientific theory involving vacuum, a deep science goes behind creating such

unnatural environment which is practically non-existent. Thus it can be said that “Theories

postulate principles and industries realize standards”.

However, imagine a world if none of these theories were to be put into practice, we would have

never revolutionized our civilization. Sir Archimedes explained how the volume of a body can be

determined when dipped into water but it became of use when we started shipping industries. Sir

Isaac Newton postulated the existence of gravity which was put to use when we started

aeronautical industries. Sir Graham Bell invented the telephone which evolved into

telecommunications industry. These theories formed the foundation for the respective industries

and subsequently developed with an adage of improvisation of the industries. Consider academia

as the underlying foundation of any construction and industry to be the effective outcome of the

construction which can be further designed or modified with the help of strong pillars and iron

bars which were used as a foundation earlier. Looking it from an economic standpoint, it can be

seen as a cycle where public education has proven responsible for higher industry standard

requirement. Years before when education was supposedly available only for the privileged,

industries maintained no standards due to monopoly which led to mass recruitments after

education. As years progressed, monopoly got replaced with competition with liberalized

economic policies. This led to the intensive focus on quality and exclusive awareness on revenue

leaks. Higher standards were defined in all the companies which led to stringent requirement of

workforce. This demanded an exquisite academia focus in the education sector which thereby led

to updated course structure and nature. Educational institutions, today, have reached great heights

as they have a channelized focus towards industry standards to set benchmark among their peer

competitors for survival. The continued collaboration of industries and academic institutions has

led to the birth of COE- Centre of Excellence, which provides research and best practices for a

specific focus area like technology, concept or study. This eventually runs like an endless cycle.

Modern-day education system has evolved from the conventional system which provided well-

trained professionals and not well-educated professionals. Researchers from each field, today, are

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looking for answers to solve appending problems which have crept because of previous blunders.

The easiest example is for the search of life beyond Earth. Space researchers have started exploring

a habitat fit for the existence of human race in foreseeable future because of the possible inhabitant

conditions created by us. Technology can even be considered as lessening the burden of

environmental hazards. The best example can be considered as the new-age advancing drone-based

delivery systems which will effectively reduce the pollution levels by a possible truck-roll for

delivery. There can be a counter-argument saying that technology equipment themselves have

huge carbon footprint. Knowing that such a day may come when this argument will be raised,

technology companies have started to move towards eco-friendly solutions with reduced carbon

footprint. The suitable example will be the telecommunication towers presently have started solar-

powered radio stations.

The adequate stress on technological advancement is justifiable with the present industry and

market trend which is focused towards adopting the fast-changing technologies. Consider the

speed at which mobile phones are made available on both online and offline media, as an instance

of the rapid technological development both in terms of the product and service. Thus technology,

today, serves as the basis for both product-based company which runs on what-to-offer and

service-based company which thinks on how-to-offer. Take an instance of modern-day education

system, classroom sessions have been replaced by online course discussions where different

industry experts can collaborate. This can be considered as an inevitable change due to the

increased demand levels which has given a domino-effect by the surge of rapid supply levels by

industries for their sustenance in the cut throat competitive market. A conjunction of theory and

practice can be considered synonymous with the confluence of academia and industry. It is indeed

a two way street which signifies their coexistence which is a sign of the overall economic growth

of human race across the globe. Let humanity find answers to the inexplicable and build a utopian

future with the entire race of “human in unity” because that is what we stand for.

*********

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IB Symposia

21st September, 2016 at Vallabhbhai Patel Chest Institute, New Delhi

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Reminiscence – Annual Alumni Dinner

17th September, 2016 at Radisson Blu, Dwarka, New Delhi

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Erudition’16 – Annual Business Convention

23-24th September, 2016 at NDMC Convention Centre, New Delhi

UDAY MBA (International Business)

Department of Commerce Delhi School of Economics

University of Delhi Phone: +91 11 2766 2608

Fax: +91 11 2766 6781

Email: editboard.uday@mibdu.org

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