+3000 messages every day is too much

Shouting out a monologue is old school

People want a conversation

50% is about listening

50% is about talk

In all it’s about establishing relationships

2/3 of the global internet population use social networks

Nielsen, Global Faces & Networked Places, 2009

There are 200 000 000 blogs in the world34% of them posts opinions about

brands & products

54% of bloggers tweet or blog every day

More than 1.5 million pieces of content are shared on Facebook – dailyPhotos, news, links...

The fastest growing segment on Facebook is 55 - 65 year-old females

+400 000 000 users make Facebook the 4th biggest ”country” in the world

– only Indien, Kina & USA are ahead

Background movie from Twingly.com

On YouTube 20 hours of video are shared every minute – 24/7

90% of consumers trust peer recommendations25% of search results for the world’s top

20 largest brands are links to user-generated content

The 2nd largest search engine in the world is YouTube

This is why we need new tools – movie time...

Again, why?

The reality for a journalist"I have received over 25,000 email story pitches over the last two years. Products. Solutions. Tech innovations, etc.

How many resulted in stories?

None.

I go to the web and search for information on the topic I want to do a story on.”

David Meerman Scott, Editor of E-Content Magazine and Pragmatic Marketing Magazine#1 Best-Selling author of The New Rules of Marketing and PR.

But they’re more than journalists Consumers / Clients

Business partners

Investors

Analysts

Bloggers

Recruits

The purpose of adopting to ”new” Extend our reach

Be competitive in the search engines (equal to being competitive)

Serve the audience with the information they need – in the format that fits their needs

Drive traffic to our site

Start to explore how the media landscape is changing – pilot!

We’re all in sales

What it takes to be competitive

bjornalberts.com

Findable

Bild från Gf.state.wy.us

Accurate

Believable

Never be afraid to try ”NEW”