The future is mobile

• 70,000+ iPhone users in Georgia as of 2012 (100% more than in 2011)

• 70% of users are located in Tbilisi

• Number of people using mobile internet has grown by 80% from 2010 to 2011, showing that more and more consumers buy 3G enabled devices

• Traffic generated by 3G internet tripled from 2010 to 2011, depicting the ever decreasing tariffs on the service

• 5,500+ restaurants, bars and cafes registered in Georgia, with 50% located in or near Tbilisi

Statistics for Georgia

Place2b: the iPhone app

List of Places available in the city

Current Offer indicator

Main page of a Place

Interactive buttons

Offer availability indicator

Ability to pin the location to a map

Place2b: the iPhone app

Place location pinned to map

Offer main page

Offer main page continued: additional relevant

information

Offer availability hours

Offer duration

Main description

Place2b: the iPhone app

Separate list of offers from bookmarked Places

Keyword search

Additional exposure for the Place

Home page advertisement

Placement in Today’s Offers

Information Management PlatformWe provide access to our Information Management Platform through which you, yourself will be able to upload and update relevant information. Supplied data will be instantly available on Place2b app.

No more e-mails, phone calls and ineffective communication!

Current Revenue Streams & Forecast

Subscription fees:1 month - $303 months - $78: save $12 (13%)6 months – $140: save $40 (22%)12 months - $240: save $120 (33%)

Special offer until May 1: 12 months - $180

Home page advertisement

5 spots only, each $120 per month

Pessimistic Forecast:• 300 companies by the end of one year• Subscription as the only revenue stream• $6000 income per month at the end of

the year

Future revenue streams

• Splash screen: main partner’s logo displayed together with ours

• Premium search: objects displayed on top of the search list

• Premium listing: objects displayed on top of the categories list

• Geo-fenced PUSH notifications: info delivered to app users in vicinity of premium place

• Mobile commerce: purchase of offers/products directly from phone

• Android platform expansion: thrice the user base

• Indoor 360 modeling: interactive 360 model of a premium place

• Web advertisement: advertisement through place2b.ge

Upon visiting a foreign city, every tourist who has a smartphone searches for that particular city’s guide

Our app uses the following keywords for Apple’s App Store to attract potential users: place2b, tbilisi, restaurant, night, event, offer, music, cinema, georgia, bar, pub, gallery, travel, shop, guide

It is worth mentioning that searching for most combinations of these keywords with ‘tbilisi’ (e.g. tbilisi night life) yields only our app as a result, as there are no other applications of this type neither for Tbilisi, nor for Georgia

Mechanics of advertising the app to tourists

• Screening of advertisements in Rustaveli & Amirani cinemas

• Publishing three animated 17 second shorts to Facebook & Youtube

• Enabling direct app downloads from Facebook Mobile via Mobile App Install Ads technology

• Providing 10% discount on all Bose products to first 100 downloaders of the app

• Distributing promotional material through our partners, such as major hotels and venues of the city

Marketing campaign for local community

Advantages of using the app

The future is mobile. A smartphone is the only piece of technology constantly with its owner, 24/7

Hence, users check their phones for updates much more frequently as opposed to other sources

Moreover, the app will always be free for download thus bypassing constraints imposed by paid apps

Business categories that we target very often have various events and offers that they want to communicate to their customers

Place2b gives you the opportunity to advertise through a unique marketing channel and reach out to premium iPhone users

• PUSH Notifications – communication of updates through notifications

• Mobile Commerce – purchase of offers and other products from smartphone

• Location Based Offers – when in vicinity of a Place with active Event or Offer, app users get automatically notified

• Augmented Reality – computer generated overlay for the physical world

• Android Platform – expansion to 140,000+ user base system

Future Plans

JSC Place2bTel: 599 17 78 87E-mail: support@place2b.geWeb: www.place2b.ge/mgmt

Contact Us