About PAN CMO
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RE-THINKING THE FUTURE OF PUBLIC RELATIONS 2015
Transcript of About PAN CMO
RE-THINKING THE FUTURE OF PUBLIC RELATIONS2015
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ABOUT US
BOSTON-BASED (with aggressive expansion plans)mid-sized PR and digital media agency, 60+ employees
AWARD-WINNING COMMUNICATIONSearned, owned, shared and select paid media plusvisual integration for better storytelling o PAN was recognized with a Silver Stevie® Award in the
Company of the Year – Advertising, Marketing & Public Relations category in The 13th Annual American Business Awards
DATA-DRIVEN COMMUNICATION PROGRAMSthat map to business objectives and align to a customized measurement methodology that fuels critical KPI metrics
AN EMPLOYEE FRIENDLY CULTUREfocused on programs that drive employee growth, recognition and collaboration
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EXTENDED CLIENT VALUE
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OUR VOICE IN THE INDUSTRY
Beware the Rise of Crowdsourced Content Posing as Journalism by Phil Nardone on Jan 8, 2014Taco Bell’s ‘Blackout’ Offers New
Paths for Digital Marketing
OUR EXPERTISE
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HEALTHCARE PRCONSUMER TECH PRTECHNOLOGY PR
CONNECTED TO THE WORLDWE’VE BUILT A NETWORK OF PARTNERS THAT PROVIDES CLIENTS SUPPORT IN MORE THAN 70 COUNTRIES
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AN ENGAGED LEADERSHIP GROUP
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PHIL NARDONEPresident& Founder
MARK NARDONEExecutive
Vice President Biz Dev. & Marketing
ELIZABETH FAMGLIETTISenior Vice President
Human Resources
GARY TORPEYSenior Vice President
Finance
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A TEAM OF SEASONED EXPERTS
DAN MARTINVice President
LISA ASTORVice President
LAUREN ARNOLDVice President
GENE CAROZZAVice President
DARLENE DOYLEVice President
DAVID SAGGIOPANdigital Director
JENNIFER BONNEYCreative Director
TIM MUNROEVice President
Business Development
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PAN OVER THE LAST DECADE
10th
Anniversary
First CMORound Table
Acquired by Terdata
$7.8MIN ANNUAL REVENUE
Acquired by Software AG
Acquired by Samsung
PAN is voted one of Boston’s top PR
firms
Acquired by Oracle
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SOME OF OUR RECENT CLIENT WINS
HEALTHCARE PR
CONSUMER PRTECHNOLOGY PR
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MOVING TO THE INTEGRATED MODELEARNED MEDIAMEDIA RELATIONSBLOGGER RELATIONSINFLUENCER RELATIONSANALYST RELATIONS
SOCIAL MEDIAFACEBOOKTWITTERLINKEDINYOUTUBEPINTERESTINSTAGRAMVINE
OWNED CONTENTBRAND MESSAGINGEMPLOYEE STORIES
CUSTOMER STORIESWEBINARS, VIDEOS
WEBSITEBLOG
PAID MEDIAFACEBOOK SPONSORED POSTS
SPONSORED TWEETSTWITTER CARDS
LEAD GENERATIONOUTBRAIN
[ANALYTICS, DATA INSIGHTS, PANOPTIC]
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A holistic method combining data-driven insight with reporting to provide clients with a richer understanding of the quantitative and qualitative successes of their programs
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INDUSTRY RECOGNITION
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BOSTON’S BEST PLACES TO WORK (BOSTON BUSINESS JOURNAL) I HOLMES WORLD PR REPORT I 8 BELL RINGER AWARDS (2015) I TWITTER COMMUNICATIONS CATEGORY AWARD WINNER (PRNEWS DIGITAL AWARDS) I PAN RANKED 12 ON THE BBJ LIST OF LARGEST PUBLIC RELATIONS FIRMS IN MASSACHUSETTS
NAMED PRCHAMPION
CASE STUDIES17
MAXIMIZING THE FIRST 30 DAYS
TARGETKick-start the association between the Black Duck brand and IT security with an aggressive, yet structured program of media and influencer education.
ENGAGEDeliver thoughtful Black Duck commentary, compelling content and unique insights that highlight the company’s deep expertise in open source security.
AMPLIFYGuide media perceptions and understanding of open source security and Black Duck’s important role within the space. Maintain momentum with steady stream of media interviews and strategic, on-message coverage.
10TOP TIER IT SECURITY MEDIA OPPORTUNITIES (INTERVIEWS AND BYLINES) IN THE FIRST MONTH
1.5MTOTAL UNIQUE VISITORS PER MONTH FEATURE COVERAGE: CSO, DARK READING, HACKSURFER, IDG, SC MAGAZINE
100%PROACTIVE, CREATIVE MEDIA OUTREACH. NO NEWS, NO PROBLEM!
CASE STUDY
100%YEAR-OVER-YEAR INCREASE IN MEDIA COVERAGE
MOBILE PAYMENTS GO MAINSTREAM CASE STUDY
TARGETMedia influencers in the high-tech and mobile payments space, and early adopter consumers looking for the best mobile payment option.
ENGAGEOffer editors unsupported demos of the unit to show brand confidence of its utility virtually anywhere.
AMPLIFYInfluencers and users spread the word to large audiences resulting in recent Samsung acquisition.
41PLACEMENTS
15MEDIA BRIEFINGS
FEATURED IN:YAHOO! TECH, GIZMODO, ENGADGET, BOSTON.COM, FORBES,ABC NEWS, INC., AND TECH CRUNCH 19
CLOUDBEES: BREAKING BUILDS CASE STUDY
TARGETThe Jenkins Community, comprised of software developers including attendees at the JavaOne and Jenkins User conferences.
ENGAGELeverage popular TV show Breaking Bad to create ‘Breaking Builds’ campaign, ten unique themes reinforcing CloudBees messaging. The campaign ties the Jenkins and CloudBees brands closer together.
AMPLIFYThe Breaking Builds images were shared across all social platforms, and used as conference signage. T shirts using campaign images will be used for social contest prizes
36,743TWITTER IMPRESSIONS
1,826FACEBOOK IMPRESSIONS
66,008TOTAL IMPRESSIONS
27,439LINKEDIN IMPRESSIONS
MAKING HEALTHCARE HISTORY WITH FSA RULING
TARGETLeverage d lobbying efforts and The U.S. Treasury Department’s modification of its FSA “use-it-or-lose-it” provision to allow rollover of FSA funds for mainstream coverage.
ENGAGEEstablished Alegeus executives as thought leaders in the healthcare and benefit payments industry with two announcements, educational webinar and employer survey on the ruling.
AMPLIFYSecured top tier media coverage with many outlets learning about the “use-it-or-lose-it” amendment from Alegeus.
30+PLACEMENTS
43 MILLIONMEDIA IMPRESSIONS
EXEC VISIBILITYREUTERS, FOX BUSINESS, USA TODAY, LA TIMES, WSJ’S MARKETWATCH, SAN FRANCISCO CHRONICLE, CHICAGO TRIBUNE
CASE STUDY
CONTACT INFORMATION
PAN Communications
255 State St. Boston, MA 02109617.502.4300www.pancommunications.com
Contact:
Mark NardoneExecutive Vice [email protected]
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