#about me

Get to know us.

• Who are we?• Our logo.• Our colors.• Our consumers.• Why the font?• What not to do.

Who are we, exactly?

Here at Spacebar, we like to think of ourselves as a bag of cool cats. This is just a place to hang out and chill, so relax.

Sit with your laptop and have some tea, talk to friends and cuddle with a blanket.

A little more about us.

We like the words;1.chill; you don't really need to put on real pants here.

2.cozy; everything except the slippers is here for use.

3. connected; we have free Wi-Fi. Shall I go on?

4.comfortable; eat all the soup, muffins, bagels, whatever.

5. nerd; we’re lame and know a lot about computers.

Our logo.

The logo is plain and simple. Just like us, we like to be uncomplicated and easygoing.

Our colors.

Though, the blue is really our thing, we do have a color palate to work with. Cool and warm colors create a range of emotion, all comfortable.

More colors.

These colors can be adjusted for lightness or darkness by selecting the color library in Photoshop.

Our consumers

SylviafemaleAge; 17Ethnicity; whiteFamily lifestyle; both parents work full time, works at the bookstore and loves to be outside.Income; slightly above minimum wageGeographic area; metro areaTheir personality traits; hipster dress, quiet and laid back in public, loud with friends.Interaction with product; she spends her free time a the 'spacebar' to catch up on reading, have tons of tea and blog twice a week. she always comes alone and tries to pick up a conversation.

Our consumers

BenjiGender; male Age range; 18Ethnicity; whiteFamily lifestyle; mom works, his dad stays home. He spends a lot of time at his boyfriends house.Income range; minimum wageGeographic area; urbanTheir personality; He loves pc games, electronica music, and puppies. Extroverted to say the least.Interaction with product; He spends time at 'spacebar' downloading and trying out new games after school before work. Comes to the shop once a week with his friends.

Why the font?

Courier New or Courier. The font is easy to read and stands out against other type.

Titles are bolded to attract attention along with bulleted lists. Italics used in place of highlighting.

What not to do Okay, here, the logo is out of place on the photo. Don’t use the colored logo on colored pictures.

What not to doSo here we have the same problem as last time. The logo isn't standing out and obstructs the photo.

How the logo should look

The logo now shows the image without distracting from the photography. The logo itself isn’t too outstanding but still draws attention.