About Kai Lukoff
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Kai Lukoff 卢卢 California Hannover Shanghai 3 homes
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Kai Lukoff is a dual US-German citizen living in Shanghai, China. At work, Kai explores the Chinese internet: e-commerce, social networks, and social games (especially 开心农场). In his free time, Kai enjoys blogging, scuba diving, and avocados. He originally hails from the town of Petaluma, CA.
Transcript of About Kai Lukoff
Kai Lukoff卢凯
California Hannover Shanghai
3 homes
funproductivity network
Spotify
Pandora
GmailEvernote
Wordpress
AdiumPicasa
MacBook Pro
SlideShare
US/Global services
funproductivity network
Spotify
Pandora
GmailEvernote
Wordpress
Taobao
Sina Weibo
Kaixin001
Adium
Picasa
MSN
HiShanghai
MacBook Pro
SlideShare
US & China
funproductivity network
Spotify
Pandora
GmailEvernote
Wordpress
Taobao
MacBook Pro
I could not live without…
1. BloggerInsight - Analyst 2. China Social Games – Editor 3. Cooltuan - Marketing Strategist4. Shanghai [Startup Digest] - Co-curator
Analysis
Access
Social Sourced Intelligence
51.com 160m
China’s Social Network Universe By Number, Activeness, & Location of Users
Rural
Urban
Inactive
Active
Social Network Trends
• Open platforms• “Connect” features• Location-based services• Personalized newsfeeds• Simplification• Targeted Advertising
• Closed platforms• Post forwarding• Customized skins• Footprints
• Funware• Social Games“appointment” farm games
• Chinese social game developers very fragmented
• Game themes and mechanics translate between China, Facebook and other markets (universal love for farming games)
• Chinese social gamers are more competitive than their FB counterparts: status and stealing play a large role
• Games generally lagging behind Facebook, being copied here
My Happy Farm
Marketing Strategist at Cooltuan
A Groupon clone in Shanghai
✔
p.s. 中文版也有 !
www.thestartupdigest.com
Why did I come to China?
Forum for American-Chinese Exchange at Stanfordhttp://faces.stanford.edu
#1 Lifelong Friendships
Also in social games
Also in social games
Friend, also in Shanghai
Friend, also in Shanghai
Good friend, launched a startup
together!
Good friend, launched a startup
together!
Regular contact on Kaixin001
Regular contact on Kaixin001
In regular contact
In regular contact
#2 Cross-Cultural Experiences
First Peking Duck
First Peking Duck
First KaraokeFirst Karaoke
First BaijiuFirst Baijiu
#3 FACES Changed My Life
Credits
• Flags: kampongboy92• Icons: Umar123 • Icons: Benjigarner (Vincent Garnier)• http://www.iconspedia.com/• http://www.iconarchive.com/
