INNOVATION PRESENTATIONLast Updated September 2011

What this presentation is set to achieve;

To explain the reasons behind commencing the GoWellGo

project and to give information on the necessary

organisation system an agency must have, considering the

current technologic developments and future previsions.

The requirements of all global agencies are similar;

An Operational System to correspond

More demands

In minimum time

With less labor

With free of erros

Within these similar needs, the system must be;

Active(real time data uploading possibility)

Intelligent

Able to provide real time data (reporting)

And open to all current and future technological developments

Expectations of the agency management;

While increasing the volume, keeping the cost under control in

order to improve profitability.

Simplify the administration of the company during busy periods and

able to reach real time reports which will clarify the future visions

of the firm.

GoWellGo project is developed in order to provide solutions to ever

increasing requirements of the agencies.

2007-2010 RESEARCH & DEVELOPMENT PHASE

Anticipating the needs of the global scale companies

Analysing the current products

Evaluating the current technologies and future previsions

Craeting a database structure and work flow diagrams

2011 DEVELOPING PHASE

Commencing of the project development

Why GoWellGo?

ADVANTAGES

INNOVATIONS

Developed as a platform free application;

Fully compatible with internet and mobile platforms considering

today’s needs.

Continious research and development works ensure that the system

is compatible with all new technological updates.

Developed with unlimited integration possibilities to all

types of systems;

Apart from XML possibilities, the system is configured to have

various solutions in itself in parallel with other systems.

The system is created for easier, quicker, and more

accurate data entry

After careful investigation of different systems, the time spent for

entering data is reduced by 50-70 %. With the control and warning

mechanisms human errors are minimalized.

Providing continuous technology.

Mavi Zincir provides tourism industry with online systems since

2002 and has various solutions for hotels.

Products used under HotelToWeb brand are recommended to

hotels by global companies like Expedia and HRS, as Channel

Manager and GDS Connectivity.

Promising continuous technology.

Hoteltoweb is a preferred DMS by more than 200 hotels in

Turkey.

Due to this fact, the company keeps all the tourism focused

productions up to date and keeps investing in research and

development.

Fully compatible with Global Standards

Products that are under the HotelToWeb brand are developed to be

integrated with global systems such as OTAs (Online Travel

Agencies- Expedia, Hotels.com, HRS, Last Minute, etc), GDS

(Amadeus, Sabre, Travelport), Pegasus ODD.

In this sense, all current and upcoming products are in accordance

with the global programming standards.

MAVİ ZİNCİR

Since year 2000, to date, we work on developing

web based softwares and technologies for

tourism industry

Integrator ve Solution Partner;

Pegasus Solutuions, Sabre, Amadeus, TravelPort,

TravelNow, Expedia, Hotels.com, Holtelbeds, Hrs,

Hotel.de, Last Minute, Tobook.....

MAVİ ZİNCİR

RESEARCH and DEVELOPMENT

In 2009 GoWellGoN2N Global Agency Network project was found, worth

supporting for R&D purposes by Turkiye Teknoloji Geliştirme Vakfı (Technology

Development Foundation of Turkey)

In 2010 HotelToWeb Intelligence Web Sales Management project was found,

worth supporting for R&D purposes by TUBITAK (The Scientific and

Technological Research Council of Turkey

MAVİ ZİNCİR

STANDARDS

Mavi Zincir is the only member of HEDNA (Hotel Electronic Distribution

Network Association) in Turkey. HEDNA is an association that leads global

online travel industry and sets the visions of technological developments

together with its members.

As being a member of Open Travel Network, Mavi Zincir develops all its

software producs with global standards.

MAVİ ZİNCİR

EDUCATION

To be able to meet the strong demand for qualified labour from hotels and

agencies that work with us, our company hold ‘e-travel’ course in Akdeniz

University Tourism and Hotel Management in Autumn Semester 2010-2011.

MAVİ ZİNCİR

EDUCATION

“Online Travel Industry and Online Sales Management” course will be in the

curriculum for 2011-2012 Academic year as a selective course. Also a

certification program will commence in collaboration with Vocational High

School to provide education for the industry workers.

INNOVATION PRESENTATIONLast Updated September 2011