About Google Google's mission is to organize the world's information and make it universally...
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Transcript of About Google Google's mission is to organize the world's information and make it universally...
About Google
Google's mission is to organize the world's information and make it universally accessible and useful.
As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.
What is AdWords?
AdWordsNatural Results
How Does Search Advertising Work?Search Term Advertising
Your message reaches consumers at the moment they demonstrate interest.
Country Search Rank
GoogleUnique Users
Google Reach %
or Mkt Share(visitors)
Share Of Search
(PageViews)
Hong Kong #2 N/A 25.5% 32%
China PRC #2 N/A N/A 24%
SG #1 N/A 37% 45%
Taiwan #2 4.4M 43% N/A
Australia #1 7.45M 68.5% 87.5%
India #1 49M 70% 83%
SouthKorea
#3 3.3M 12%* N/A
Japan #2 12.5M 31% N/A
Global #1 427M 67% 77%
APAC #1 76.2m 65% 81%
EU #1 132.5M 83% 84%
LatAm #1 42.9 72% 81%
Source: comScore Media Metrix Oct 2005, Nielson NetRatings Oct 2005 and Hitwise HK/SG Jan 2006, Korean Click Jan 2006Taiwan: Insight Express
Thousands of Search & Content Pages Expand
Google’s Reach
Google Search Leadership in India
Search: Growing Faster Than All Other Forms of Advertising
Growing Faster Than Display Ads And Classifieds:Paid Search Spending, 2002–2008
SOURCE: JUPITER RESEARCH INTERNET ADVERTISING MODEL, 7/03 (US ONLY)
Search-based advertising will be one-third of all online ad spending by 2008Direct marketing and offline media growth is slowing.
Marketers are choosing search advertising instead of other media.
Benefits to Advertiser
With Google AdWords you’ll be able to reach your customers at the precise moment they’re looking for your products or services.
One reason AdWords have such incredible ROI (Returns on Investment) is that your “I” is so little. Only pay when your customer clicks through to your website and you get what you are paying for
We strongly recommend “try Google Adwords through Trafficpullz for a month and see what it adds to your business”