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He is not the owner of the companybut in every other sense works like

an entrepreneur. The man behind the

iconic Sintex water tanks believes in

constant evolution and creation ofnew products.

S.B.Dangayach

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About S.B.Dangayach S.B.Dangayach grew up in Rajasthan. After completing

his graduation from Bombay, he joined IIM Ahmedabad,

and then Asian Paints in 1972 when he was under 20.

Asian Paints was a very famous company. It was

structured and very well managed.

Asian Paints was a very prestigious job to join at thattime. The job profile mentioned that only engineers with

an MBA will be considered. Dangayach was a science

graduate.

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Dangayach worked at Asian Paints for two years but he

was not very happy. Dangayach realised that working atsuch a place was not conducive to his temperament.

He joined The Bharat Vijay Mills Pvt Ltd (textilecompany). With an eye on the future, the company

thought of venturing into chemicals and plastics. For the

plastics division that person was to be Dangayach.

The business was started with a seed capital of Rs 30

lakhs. And within a few months, Dangayach had built an

excellent equation with the Patels.

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The small plastics division Dangayach took charge ofbecame so big that the Bharat Vijay Mills became

synonymous with it. The name of the company was one

day to change to Sintex.

The name Sintex comes from sintering, which is a

process. It was also apt because it combined the two

products of Bharat Vijay Mills

- sintering and textiles.

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S.B.Dangayach has a very simple MANTRA which is to

combine fourIs.

The first I is initiative.

Second I is intelligence, correct choices.

Third I is industry, which is hard work.

Fourth I is integrity.

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About Sintex

Mission statement: meaningful innovations.

Sintex diversified into industrial containers - for storage,transportation, processing and material handling.

Today the brand Sintex is synonymous with plastic watertanks. Almost like Xerox with xeroxing.

It became a decent sized business. In 1975, Sintex did aturnover of Rs 3 lakhs. The next year the company did 20lakhs, then 60 lakhs. In 1977 they had achieved breakeven.

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Then they thought why not use this process for makingsomething which has a biggerapplication? And thus both

a water tank and an enduring philosophy was born.

They talked to government officials, water bodies,building research institutes, building organisations - all

kinds of people. Everyone expressed the need to lookbeyond cement and steel water tanks. However, when thecompany conducted a market survey it found that therewas no market for plastic tanks. At least not at the price

proposed by Sintex.

Sintex created a new product category altogether andspent the next 4-5 years doing aggressive marketing

focusing on actual end users.

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By advertising and publicity, Sintex kept building up

public awareness about the plastic tank being leakage freeand corrosion free.

In 1984-85, the company created a whole new category ofproducts based around plastic extrusions and then forayed

into plastic doors, partitions and windows.

Sintex is a leader in small to medium sized prefabricatedstructures in the country. Prefabricated schools,

prefabricated houses, prefabricated medical centres.

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Sintex Industries net profit was Rs 216.33 crores on total

income of Rs 1700.26 crores in the year ended March

2008.

70% of the companys revenues come from the Plasticdivision. The remaining comes from the textiles division.

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Successive Products

Sintex succeeded in doors, it succeeded in the profiles that

can go for paneling and partition.

Plastic water tanks

Solar water heater, etc.

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Struggle

Sintex did not succeed in PVC windows which is number

one windows worldwide.

They positioned it as a higher end product , then as an

energy saving window. Still they are struggling since 20

years in this product.

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Advice to young Entrepreneurs you should do what you like the best of all. Then there

should be convergence and there should becompatibility with what you think your conscience

tells you, and what you want to do.

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