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Summary ___________________________________________________________________________________________________________________________________________________________________________________________________________ 1. Profile of Content Syndicate 2. Service Overview 3. Why Content Syndicate? 4. Select clients and testimonials 5. Project Overview 6. Quality Assurance and methodology 7. Total Costing 8. Terms & Conditions Date: March 22nd, 2009 Version 1a

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Confidentiality Statement This document is disclosed only to the recipient to whom this document is addressed and is pursuant to a relationship of confidentiality under which the recipient has obligations of confidentiality. This document constitutes confidential information and contains proprietary information belonging to Content Syndicate. The confidential information is to be used by the recipient only for the purpose for which this document is supplied. The recipient must obtain Content Syndicate written consent before the recipient or any other person acting on its behalf, communicate any information on the contents or subject matter of this document or part thereof to any third party. The third party to whom the communication is made includes an individual, firm or company or an employee or employees of such a firm or company. The recipient, by its receipt of this document, acknowledges that this document is confidential information and contains proprietary information belonging to Content Syndicate and further acknowledges its obligation to comply with the provisions of this notice. The contents of this document are provided in commercial confidence, solely for the purpose of evaluating whether the contract should be awarded to Content Syndicate. The information contained in this document represents the views and opinions of Paris Gallery on the issues discussed. Due to the dynamic nature of the industry and the technology that it depends upon, Content Syndicate makes no warranty as to the long-term accuracy of the statements made herein. Copyright © Content Syndicate. All rights reserved. All product and company names mentioned herein are trademarks or registered trademarks of their respective owners

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Profile of Content Syndicate ___________________________________________________________________________________________________________________________________________________________________________________________________________

Content Syndicate’s® service helps corporates, governments, agencies and publishers to get their message across efficiently and effectively on the internet and print media in more than 200 languages. With more than 300+ corporate clients ranging from Al Tayer Group, TOTAL, National Bonds, JAFZA, Dubai World Trade Centre, Du Telecom, Blackberry, Qualcomm, Al Masa Holding,HSBC, Brandcomm, Hill & Knowlton amongst others, besides 80+ publishers, Content Syndicate is their trusted partner for all their content needs for both internal and external communication. Besides an enviable client portfolio, the industry has recognized us for our merit: • Winner of Visa® Business Awards for Best New SME, Best New entrepreneur and Best SME

across GCC. • Finalist in the TiE-ISB® Connect Business Awards. • Finalist in Lloyds TSB® Awards for Best Entrepreneurial start-up Award. • Finalist at Seedcamp® London. We were selected from 260 start-ups in 42 countries. • Top 3 of 150 innovative firms by the Arab Business Angels Network®, a subsidiary of Dubai

International Capital. For additional information/testimonials and services: www.contentsyndicate.com

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Service Overview ___________________________________________________________________________________________________________________________________________________________________________________________________________ Competitive Advantage:

Focus: We are a B2B (business to business) comprising of experienced, team, comprising of web developers, designers, project managers, programmers, marketers and editors with domain expertise, ranging from telecom, IT, technical, medical, and legal to generalists. We specialize in creating and localizing compelling content for the web and print media that helps corporates get their message across.

Professionalism: We deliver projects on time, within budget. Content Syndicate Interactive (CS:i) also makes it a point to under-promise and over-deliver, pleasantly surprising you at every turn.

Specialization: Being web and print content specialists, we bring a keen eye for nuances in details.

Accountability: Content Syndicate gives you the assurance that you can only get from a bonafide agency. You no longer need to put up with the whims and unreliability of freelancers and ‘fly-by-night 'firms.

Scalability: Whether you’re looking to get 1 page or 10,000 pages of original content, a corporate website, or an ecommerce portal our large resource network will get the job done…quickly. No project is too small or big for us.

Availability & support: 24/7, 7 days a week, 365 days a year. All account managers are accessible via mobile phone, email and online.

Confidentiality: Where required, all clients are backed up by our air-tight Non-disclosure agreement (NDA), Memorandum of Understanding (MoU) and service level agreement (SLA). Ensuring we protect and respect the sensitivity of our work and delivering on our promise is a key part of how we work.

Costs: No more getting locked up in stifling retainer fees/minimum service charges/revision fees/long-term contracts. Pay per project basis - pay only for delivery. We don't charge exorbitant fees by the hour for consulting, writing, corrections, revisions. Compared to other agencies, we don’t believe in minimum charges; urgent fees; additional fees for proof-reading with varied service levels. All projects are important, urgent and quality is standard. Clients only pay for what's written. Value-adds: We help customers with design, production, consulting and images. We go the extra mile, leveraging both our in-house resources, partners and affiliate network. Services: One-stop solution for all content services - from news, features, interviews, newsletters, search engine optimization, reports, brochures, speeches, corporate identity kits, ghost writing, copywriting, translation, technical writing, editorial content, case studies, white papers, direct mailers, radio scripts, press releases, advertorials, presentations, rewrites, proof-reading, website content, content updates, images, proposals, manuals and presentations. If it's got to be written, we'll write it across media, across languages. Quality Assurance: Besides our proprietary ‘Content Right’ methodology to ensure quality, efficiency and delivery, we provide two revisions with a detailed briefing document at no extra charge. All work is peer reviewed for quality control. Every team member is experienced, filtered and thoroughly reviewed for credentials and writing skills drawn from advertising and media

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background. We are currently incorporating ISO 9001 processes to further improve our efficiency and quality of delivery.

Collaboration Platform: No more e-mail floods, juggling multiple files and vexing version control. All our clients get access to our extranet, which comes with inbuilt version control, work-flow, revisions, file storage, project management, time-tracking. It's a simple yet powerful web-based project management system makes it easy to work on projects regardless of client location or complexity of project. All clients have access to it 24/7 - every project is monitored, tracked to ensure transparency and efficiency.

Service Status: Real-time and online. Clients can check online anytime, the status of their project.

Client servicing: Dedicated Account Managers for project coordination, advice, follow-ups and onsite consulting.

Delivery: Fast turn-around time from a few hours to few days; large and scalable resource base.

Competitive Edge: Deal with one content services provider for all your business content requirements - save time and money. Helps you focus on your business, instead of wasting time and money dealing with multiple agencies; freelancers, scribes, hacks or expending in-house resources.

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Why Content Syndicate? ___________________________________________________________________________________________________________________________________________________________________________________________________________ Services: One-stop solution for all content services - from news, features, interviews, newsletters, search engine optimization, reports, brochures, speeches, corporate identity kits, ghost writing, copywriting, translation, technical writing, editorial content, case studies, white papers, direct mailers, radio scripts, press releases, advertorials, presentations, rewrites, proof-reading, website content, content updates, images, proposals, manuals and presentations. If it’s got to be written, we’ll write it across media, across languages. Quality Assurance: Besides our proprietary ‘Content Right’ methodology to ensure quality, efficiency and delivery, we provide two revisions with a detailed briefing document at no extra charge. All work is peer reviewed for quality control. Every team member is experienced, filtered and thoroughly reviewed for credentials and writing skills drawn from advertising and media background. We are currently incorporating ISO 9001 processes to further improve our efficiency and quality of delivery. Collaboration Platform: No more e-mail floods, juggling multiple files and vexing version control. All our clients get access to our extranet, which comes with inbuilt version control, work-flow, revisions, file storage, project management, time-tracking. It’s a simple yet powerful web-based project management system makes it easy to work on projects regardless of client location or complexity of project. All clients have access to it 24/7 - every project is monitored, tracked to ensure transparency and efficiency. Service Status: Real-time and online. Clients can check online anytime, the status of their project. Client servicing: Dedicated Content Manager for project coordination, advice, follow-ups and onsite consulting. Delivery: Fast turn-around time from a few hours to few days; large and scalable resource base. Competitive Edge: Deal with one content services provider for all your business content requirements - save time and money. Helps you focus on your business, instead of wasting time and money dealing with multiple agencies; freelancers, scribes, hacks or expending in-house resources.

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Select clients and Testimonials ___________________________________________________________________________________________________________________________________________________________________________________________________________

http://www.jafza.ae

http://www.pioneer-wealth.com

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http://www.desert-road.com

http://www.q-people.ae

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http://www.equinoxproperty.com/

http://www.mycozzie.com

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http://www.alsa-g.com

http://www.holidaybeachmotel.com Please visit us at http://www.contentsyndicate.com/csi

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"We have enjoyed working with you and your team, and are looking forward to more opportunities in the near future". - Joyce Lau, Marketing Manager – Exhibitions, Dubai World Trade Centre (DWTC).

"Thanks for all your good work and understanding our project needs well." - Pej Danaee, Managing Director, BVIG Capital FZ LLC.

"Thank you so much! It's a real pleasure working with your company." - Leandra Meintjes, Account Manager, Press Office, Al Tayer Group LLC.

"We're pretty impressed with the project CS did...Good work!" - Roshan Thimmiah, Associate Vice President, Pioneer Wealth Management.

"Thank you very much! We really liked Content Syndicate's work." - Saif Ahmed, Project & Marketing Manager, Vanguard Holding.

"Content Syndicate has a great team that handled our project well. Well done on the good job!" - Ashok J Galgotia, CEO, Triveni Group.

"Thank you for the great job!" -Xenia Shepilova, Senior Project Analyst, Marketing & Corporate communications, Hamriyah Free Zone Authority, Sharjah, UAE

"Great Content Syndicate! Now that's what I call team work with a client." - Malak Abubakr, Senior Consultant, Sommar Consultants.

"Whoa! That was very swift service! Thank you so much for the Arabic content!" - Bhavna Bahri, Design Coordinator, Idea Spice LLC.

"The content you gave us was fabulous - just what we wanted! Extremely well written and detailed. Nice to know that we can call on someone at a short notice for that quality of copy." - Alicia Buller, Editor, First Class Magazine.

"I would like to first take this opportunity to thank Content Syndicate for the professional attitude and approach in which you have addressed our relationship. We are glad to at last meet with someone who can handle our product in a passionate way, rather than simply defining our project in numbers." - Ghada G. Kunash, General Manager, Vindemia - Art, Collectables & Antiques.

"Congratulations on doing a great job in our first project together. I liked the language, style, tone and the overall work!" - Magie Regis, General Manager, Fourth Dimension, Integerated Marketing Consultancy.

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"I would like to thank Content Syndicate for your support and cooperation. Keep up the good work." - Asma Al-Sharif , Project Manager, Dubai World Trade Centre.

"I'm delighted to be able to join CS and take part in its evolution. A sound concept mounted on a great-looking, easy-to-use portal. Content Syndicate is a winner!" - Maureen Mecozzi , Editor, Singapore, Blue Pencil Media.

"I’m starting to see the ‘power of words’ from your credentials." - Sherif Shafie, PR Manager, Sama, Dubai.

"We have had the chance to look at your concept and go through your website in detail. It is indeed a very interesting proposition and the 'Words on demand' platform is quite unique." - S Anjani Kumar, Capital 18, New Delhi.

"Good job guys!" - Suzette Heydenreich, Project Manager, Experton Group.

"Its fab! Thank you! Love your work." - PLela Csaky, Event Coordinator, Art Dubai.

"Thank you for the swift response." - Ross Hutchings, Marketing Co-Ordinator, Junction Ltd, London.

"Great stuff, really well put together. Very professionally done." - Anil Bhoyrul, Group Editor, ITP Executive Publishing.

"This was the first time I contacted Content Syndicate. Great to know the system works! " - Rachael Turk, Editor, Inside Film Magazine, Pyrmont NSW, Australia.

"Thank you Content Syndicate team for all the great work so far! " - Frances Furtado, Business Development Manager, Desert Road FZC.

"Thanks for the content - it's great! " - Melina Mitri, Assistant Account Manager, Press Office, Al Tayer Group LLC.

"We are content (pun intended) with your work! Once again, thank you very much for all your support." - Adnan Sadiq Hussain, Marketing Director, Eurobase Trading L.L.C, Dubai, UAE.

"Did Content Syndicate actually proof, edit and make all the changes in just 30 minutes? I have never seen customer service like this. Thank you!" - Amin Abu Omar, Adworx Advertising & Communication Network.

"Many thanks for your rapid response and delivery. Great stuff!" - James Bennett, Editor, Arabian Business magazine.

"That is indeed very impressive output given the short notice. Your quick response is appreciated. Thanks a ton!" - Subramanian Sankaran, CEO, Simpact.

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"I've just Googled your website, and am filled with wonder: what a brilliant idea, and what an accomplishment to get it from the drawing board to being a functioning and successful business. I think what you're doing is really interesting and bound to be a big hit." - Shyama Perera, Journalist, London, UK.

"A great job on the first project. You'll be getting a lot more jobs from us in future!" - Emma Rymer, Account Manager, Press Office (Bvlgari, Boucheron, Garrard, Asperey), Al Tayer Group LLC.

"The first batch of content that was delivered caught our interest immediately...it fell in line with what we had in mind. We eagerly await the second batch." - Indi Dhillon, Managing Director, Emirates Business Information Center.

"Very good and professional work – well done! Briefing and communication was a pleasure. There was someone sitting across who actually understood our requirements well. Very quick work, great words and content. We received very good feedback from our customers on the content." - Elisabeth Brehl, Manager, International Hospitality Check.

"I have visited all your reference sites as well as Content Syndicate. Very impressive." - Prasanna Yalamanchili, CEO, i3, Virginia, Wa. USA.

"We've started work on our new corporate web-site. After our previous experience with you, we'd love Content Syndicate to take this job up as well". - Ruslan Lakhiyalov, General Manager, Global USA Trust.

"I really love the stuff you've done for us. We now have a brand identity on par with the other big fish. Next year, we're going to target the Arabian Travel Market in a big way, and we're definitely going with Content Syndicate to help us make an impact." - A.M. Akmaluddin, Director, Auric Group.

"Your team has been a boon for us. Quick, imaginative and capable of thinking on their feet. On our last two major agency pitches, I don't know what I would have done without you guys." - Sarosh Sheriff, Creative Director, Turning Heads Advertising.

"We’ve just reviewed all the content you delivered. It was great! Now I'm beginning to wonder if clients will start to expect much more than what they'd originally bargained for from us!" - Nadia Ivanova, Managing Director, C.C.C.P. Events.

"We loved the content you gave us for our new corporate website." - Clive Melini Wilfred, CEO, CeeCee Holdings.

"Nice job and cheers to your entire team!" - Jagan Mohan, CEO, Green Scene.

"Thank you for the quick response! I have shared the text with my client. Pretty good content!" - Faysal Itani, Art Director, Haroun Multimedia.