About Canvassco

Market Research &Business

Development Services

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The business world is changing. We live in a wireless internet generation with 24h access to information. Business moves fast. Time is money. People are cost conscious

Today, companies have a lot of information. They still need consultants, but they don’t want to pay high fees for information they don’t need

We represent change in the world of consulting. We provide the information for you to get your job done. But we don’t charge for unnecessary services or elaborate presentations

About CanvasscoWe help companies to understand market potential, assess value propositionsand accelerate sales activities

We go out of the building on fact finding missions.We validate your hypotheses, we discuss with your potential customers and, we find your most suitable partner for the Thai market

Rethinking Consulting

Why we are different?

We make market research affordableOur reports are positioned between generic market research reports available through the Internet, and customized market research reports from specialist providers

We focus on a “less is more” philosophyOur standardized report format covers all the key issues you need to know about. This allows us to provide fast, precise answers at a reasonable cost

We are transparentWe state upfront our deliverables, our price, and our methodology. We show sample reports so you know what you will get

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Our Services

Tabulate qualified business leads using short-telephone interviews.

This helps you to focus on high potential customers and accelerates your go-to-market strategy

Short-lists potential distribution, logistics and other service providers based on your criteria.

The Top 3 potential candidates will be profiled based on their capability and your strategic fit

Tests hypotheses on customer’s problems, pain points, expected benefits, usage and purchasing behavior.

This assessment helps you to strate-gically adapt to the local market

Contains information on market size and growth, drivers and barriers, industry trends, key customer segmentation and 4Ps of key comeptitors

Market Snapshot

Report

Value PropositionAssessment

Partner Search

Sales Acceleration

“This is not a comprehensive list of all our offered services. If you need market research or business growth

strategies not shown here please don’t hesitate to contact us”

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Market Snapshot ReportHow it works

Project Approach & Methodology Deliverables

Infographic Report Report - PPT

Weekly Update

Interview Lists

Meeting Minutes

Typical Project Fees THB 200-250k

Timeli

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WK 5

WK 4

WK 2

WK 1

10% 20% 100%

Progress %

70%

Discussion with client on product briefing, potential users/buyers and key criteria for suitable customers

Desk research

Identify discussion topics and tabulate interview list

Interview scheduling

Conduct primary interview to estimate market size and growth based on 8 - 10

Turn information into story and compile report

Client presentation and Q&A session report

Sample Report

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Value Proposition AssessmentHow it works

Project Approach & Methodology DeliverablesInfographic Report Report - PPT

Weekly UpdateInterview lists

Meeting Minutes


List of hypotheses & rele-vant factors

Timeli

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Wee

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WK 7

WK 2

WK 1

Discussion with client on product’s attributes, desired value proposal and expected or actual market response/barriers

Desk research

Identify value proposition hypotheses & factors

Identify discussion topics & tabulate interview list

10 10 10

Analyze findings & revisit hy-pothesesConduct interviews

Interview scheduling

Turn information into story and compile report

Client presentation and Q&A session

10% 20% 100%Progress %

80%

Sample Report

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Partner SearchHow it works


Meeting facilitationProfiling & assessment report


Meeting Minutes

Weekly update

Assessment Matrix

Example: Distrbutor Search

Timeli

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WK 8

WK 7

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WK...

Discussion to understand client’s needs, requirements and preferences for a distributor

Define distributor assessment matrix and weighting criteria

Contact List

Filter 1: Business Segment

Filter 2: Distribution network & receptivity to partnership

Filter 3: Partner search assessment

Profiling 3 - 5 potential distributor candidates

Introduction, facilitate meeting & negotiation

OPTIONAL: Distribution agreement, reporting & distributor audits

10% 70% 100% ...Progress %

Sample Report



Sales AccelerationHow it works


Meeting schedule

Meeting Minutes

Typical Fees i.e. 20 leads THB 180 - 200k

Weekly update

List of screening criteria

Client discussion to understand product, value proposition, target market seg-ments, sales process and other limitations

Define screening criteria and discussion topics to determine “potential” customers

Database tabulation of potential customers

Conduct telephone interview to qualify potential customer & scheduling for meeting

Target for 2-5 scheduled meetings per week

Co-ordinate with sales team for meeting schedule, & briefing on qualified lead background

Timeli

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WK 5

WK 4

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10% 90% 100%

Progress %

Sample Report



7+ years experience in B2B market research, consulting and business development | Worked closely with innovators, entrepreneurs, business developers and change agents for new business idea

She managed over 50 research and consulting projects and lead teams to execute local and multi-country engagements covering countries such as Philippines, Malaysia, Indonesia, Singapore and her home market, Thailand

Pornprapun Sriyotha Business Manager

5+ years of experience in industry analysis and business impact assessment | Seasoned in conducting interview with C-suit executives | Proven experience in project management, product development, and packaging design

Usa has been working as a project manager for FMCG clients. She helps clients understand the local requirements to transition their product concepts into viable products, by identifying resources for market testing

Usa KingsupmaneeProject Manager

Paripa DechanubeksaBusiness Analyst

3+ years experience in new opportunity assessment, go/no-go market entry strategy, knowledge management and organization development | Experienced in desk research and elicitation of industry trends and mystery shopping

Praripa has been working as a change management consultant to companies looking to expand in international markets. She works with an operational team in different functions such as HR, Sales and Marketing, and Manufacturing

Our Operational Team We Are A Small

Our Business Advisors

Senior Executive with 15 years management experience in High Tech equipment/services in Asia, with focus on Sales, Business Development, Distribution, P&L and Asia regional leadership

Marcel’s experience covers the following areas; semiconductor manufacturing equipment; building-up and leading new Business Units and Manufacturing sites in Asia, assessing and negotiating with new distributors in South East Asia

Marcel Wismer

Axel Blom is the founder of Blue Business Solutions Ltd. in Thailand, a company offering global Business Process Outsourcing solutions. Axel is Norwegian and has his background from aviation

He has worked in the region for more than 25 years. Prior to setting up Blue Business Solutions, he was Director and General Manager for Scandinavian Airlines in Thailand and the surrounding countries. Axel is a VP and past President of the Thai-Norwegian Chamber of Commerce

Axel Blom Krongthong Vatcharangamkul

Senior Executive with 15 years experience in finance and risk management in Thailand, with focus on various industries such as B2B trading business, insurance, automotive and banking

Krongthong has a strong background in financial and risk management, and is business partner to Managing Directors for strategic decisions. She provides early warning signals on deviations in business performance versus plan including impact on profitability

Team with Big Ideas


Things You Should Know

I already have a market research brief. Can you do a customized research?Yes. Please contact our team and let us know your requirements.

Will you sign an NDA?Yes.

For the Market Snapshot Report, would it be sufficient to conduct only 8-10 interviews?The primary objective of the market snapshot market report is to understand what are the key characteristics and general practices of the target market. Interviews with 8 to 10 carefully selected key industry stakeholders give us sufficient information to give our clients the big picture.

Who are the target respondents for the Market Snapshot Report?This depends on who are the key actors in your industry. We typically select a mix of key customers, distributors, industry associations, and government or policy makers

What if I feel that 8 - 10 in-depth interviews would not be sufficient for my industry?Please contact our team for a customized market research report.


QUESTIONS & ANSWERS

Will you be working on competitive intelligence?No. We don’t do a dedicated competitive intelligence report. We do provide information on your competitor’s practices, 4Ps and their key activities based on information we gather from desk research and in-depth interviews with distributors, customers or industry associations. Please check out our sample report for details on competitor’s information.

Will you be working on competitive intelligence? For the Partner Search report, what will happen if you cannot find a partner for us to sign up with?We keep searching and the fees shall remain unchanged. Throughout the process, you will be updated on our candidate search. In case there are too many non-qualified candidates, we will revise our assessment criteria.

What is the payment term?70% upon commission for all projects, and 30% upon submission of our final report.

Why do you propose to conduct 30 in-depth interviews for the Value Proposition Assessment?Unlike traditional market research methodology, we aren’t talking to a sample of 30 people as a proxy for the market at large. Instead, we’re talking to 30 companies who have a strong interest in your product or service, and may well

What is the credit term?14 days.

Can I also join your customer interviews?Yes. Please let us know your availability.

What should I do if I want to engage Canvassco for a project?Please contact our team and let us know your requirements. We shall send you a detailed proposal stating our service. You will have to sign and return an engagement contract to officially kick-start a project.


www.canvassco.com

Contact us:Canvassco (Thailand)Mahatun Plaza, 14th Floor888/143, Ploenchit RoadBangkok 10330, Thailand

BTS: Ploenchit Station

Phone : +662 627 3081Fax : +662 627 3042

Email : [email protected]: www.canvassco.com

About Canvassco

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Transcript of About Canvassco