About Canonical

8/2/2019 About Canonical

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Ubuntu 10.04 LTS

Cloud and Beyond

Prakash AdvaniPartner Manager - Central Asia

[email protected]


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Agenda

Ubuntu 10.04 LTS Desktop Edition

Ubuntu and the Cloud

Ubuntu statistics

Q&A


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Ubuntu 10.04 LTS Desktop Edition


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Ubuntu 10.04: Open just got beautiful


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'Light' the new look of Ubuntu

18 months in development

Dedicated team of in-house designers

Beautiful clear menus and icons

Consistency across all supported applications

Future-proofed for new form factors and roadmaps


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Open just got social


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Open just got faster

Standard image (build on Ubuntu.com)

17 seconds on reference SSD model

25 seconds on reference HDD

Custom image (built for specific hardware)


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Open just went online


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Open just rocked out


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Open just added more apps


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Ubuntu One Software Centre

Ubuntu 10.04 LTS ships with dozens of fully supported

apps

1000s of applications are made available through the

software centre

1-click install

Best of open source applications

Partner applications (non-open source) now available


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Ubuntu 10.04 LTS Server Edition


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Avatar rendered on Ubuntu

Wetais the special effects housebehind Avatar, King Kong and Lord

of the Rings.

Weta Infrastructure

The Weta 'Render Wall' enablesvirtual worlds and real actors to be

joined in real time.

- ~35,000 cores

- ~5000 Blades- 104 TB RAM

- Ubuntu Server Edition

- 100+ Graphics artists


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Analyst Comment

Canonical offers a viable alternative to Red Hat in the enterpriseinfrastructure market. Under Canonical's leadership is expanding

from the desktop into the cloud.

Ovum (Datamonitor) Feb 2010 report on OSS in theEnterprise Technology Market

Ubuntu Server Edition rated positive for large install base and

cloud computing affinity.George Weiss, VP & Distinguished Analyst at Gartner DataCentre Conference Dec 2009

The updates show Canonical with positive growth both for paidand non-paid server shipments individually, with a combinedshare gain consistent from 2007 through 2009.Al Gillen, Program VP, System Software IDC comment on2009 report


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Ubuntu Enterprise Cloud


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Rapid deploymentOptimize resources & immediacy(self service IT)Best of breed (KVM, Eucalyptus)Compatible technology (matches EC2/S3)Supports multiple guest O/SSecure, trusted & open source

Ubuntu Enterprise CloudFlex between public and private

Ability to use the same Ubuntu machineimages and management tools across bothprivate and public systems, minimising costlyre-training or application change when movingfrom private to public and vice versa.

Hybrid Focus

Ubuntu on EC2 (public)Ubuntu Enterprise Cloud (private)Maximise benefits whilst minimising risksElasticitySimplifies burstingCommon StandardsCommon Ubuntu machine image


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Universal framework for utility computing

Public cloud

Ubuntu AMI's

EC2

Private cloud

Ubuntu EMI's

UECPortability and burst scalability

Ad i


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Source: Ubuntu Server Edition User Surveyby Canonical

Adoption

Users convinced of thevalidity of Ubuntu & UEC as

a platform for cloud.

7% have built a private cloudwith UEC, 17% areexpecting to in the next 12

months.

Currently tracking over 15,000deployments of UEC

Ranked as #1 guest o/s onAWS & Rackspace


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Notable Use Cases for UEC

Intel Cloud Builder program

UEC launched on Dell PowerEdge C Servers

NASA are building a reference platform for US gov based onUEC/eucalyptus

Georgia Tech Research Institute - DoD

Large proof of concept at a major Wall Street bank and otherenterprise engagements where Canonical consultants engaged


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Landscape: web based management


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EssentialEssential

WorkstationStandard Advanced

CLIENT SERVER

Standard supportWorkstation

Hosted LandscapeEssential supportUbuntu AssuranceKnowledge Base

Hosted LandscapeEssential supportUbuntu AssuranceKnowledge Base

Advanced support24x7


Premium Service Engineer

Dedicated Landscape

UBUNTU ADVANTAGE

L di Pl tf


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Leading Platform

22% 24%31%

Debian Fedora RHEL SUSE Ubuntu Other

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

7%9%

3%

8%

37%

5%8%

14%

5%8%

56%

8%

What is your primary OS for development

(choose one, linux subset)

2009 (N=383)

2010 (N=554)

Debian Fedora RHEL SUSE Ubuntu Other

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

14%

7%

24%

12%

29%

13%

20%

8%

20%

11%

29%

12%

What is your primary OS for deployment

(choose 1, linux subset)

2009 (N=570)

2010 (N=746)

Cloud Market,AMI usage by Platform, Apr 2010

Ubuntu - 29%

Linux (general) -24%

Debian - 17%

CentOS - 13%

Windows - 7%

SUSE - 2.5%Red Hat - 0.5%

Source : 2009/10 Eclipse Community Open Source Developer Report


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Google Trends Ubuntu's Leadership

G l Ub t S h t


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Google: Ubuntu Server as search term

Release cycle


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Release cycle


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IBM Client for Smart Work

Market trends confirm the need for a new strategy

"Our research shows that only 16% of ITpros have plans to deploy Windows 7 in thefirst 12 months, and about 50% had no

plans..." -- based on Information week surveyof 1400 IT professionals

Netbooks in businesses is growing rapidly: from 1.1M in 2009 to 3.5M in 2010 -- Techaisle.Overall market is expected to grow from 35M in 2009 to 139M units in 2013 ABIResearch. 30% of these are on Linux and they cost $50-75 less than Windows 7 basednetbooks

IDC: 12% of Mid market customers use Linux Desktops.IDC Survey: 48% expect to increase adoption of Linux on the desktop/laptop


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What's new with IBM/Canonical

DB2 supports Ubuntu LTS Built Amazon AMI with DB2 Express C, UEC

Rational will support LTS late summer 2010

Go to Market activities with Lotus

ICSW, Africa, North America, UK, Germany, India

Good progress with IBM on Cloud

SWG, Test and Dev Cloud, GTS

System X Permanent Evaluation of servers:


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Founded in 2004 Over 300+ staff in 18 countries Privately held Offices in Taiwan, UK, US (Boston), Canada, China

What we do Produce world-class Linux distributions Engineering services Support and professional services

Customers and partners include:

Canonical the company behind UbuntuCanonical the company behind Ubuntu


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Ubuntu 10.04 ISVs


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About Canonical

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