About building a strong brand
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Transcript of About building a strong brand
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A strong brand is the embodiment of a clear and undiffused philosophy that is shared by inspired people and influences their thoughts and behavior.
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People within the organization
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And people outside (consumers)
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in any way, they are people!
living in swarms
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the brand triangle
• The brand makes a promise
• The consumer buys the promise
• The organization delivers the promise
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so your brand must be the most important organizing principle of your company
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a brand is it’s philosophy
• the selection of the basic values of its founders
• their Energy & Direction
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• the products• the team• the office
plus its physical manifestations
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plus its meta physical manifestations
• the culture• the procedures• the trainings
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plus its physical manifestations
• expresiones de publicidad– Internet– Folletos– Logotypos– Estilo de la casa
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Energy x Directionbrand foundations
ProductsTeamOfficeShops
brand experiences
internal brandingexte
rnal
bra
ndin
g
Sales AftersalesHelpdeskTelephone script
LogosAdvertisingInternetEvents
TrainingProceduresStructuresculture
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When all these manifestations are in line
with the brand philosophy, you have an authentic
brand
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This is the basis upon which
you can build a
strong brand
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knows how to do that