ABNY11 Week1 - Brand

© Jade Tang | Term Two, Semester Two | Week 1

A Brand New You: The importance of Branding/Personal BrandingBachelor of Design | Year Two Elective

http://abny2011.tumblr.com/

A Brand New You:

Branding & Personal Branding

‘Brands are built on what people are saying about you, not what you’re saying about yourself’ - Guy Kawasaki




Who are you?




Who cares?




You should.With proper personal-branding, not only will you find out more about who you are, you will make the right people care about who you are and open up a multitude of opportunities that are right for who you are.




Top 100 Global Brands

-- http://images.businessweek.com/ss/06/07/top_brands/source/1.htm




The Brand Called YOU:“Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand.”

- Tom Peters

--Tom Peters: The Brand is the Talent http://www.youtube.com/watch?v=2nfGjVFIw1s




– It’s a new brand world.

That cross-trainer you’re wearing -- one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying -- ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker’s symbol crafted into the end ...

The Brand Called YOU:

--By: Tom Peters - August 31,1997 http://www.fastcompany.com/magazine/10/brandyou.html




– You’re branded, branded, branded, branded.

It’s time for me -- and YOU -- to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in the new world of work.


--By: Tom PetersAugust 31, 1997 http://www.fastcompany.com/magazine/10/brandyou.html




Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

- It’s that simple -- and that hard. And that inescapable.


--By: Tom PetersAugust 31, 1997 http://www.fastcompany.com/magazine/10/brandyou.html




The Brand is the Talent:

--[ VIDEO ] Tom Peters: The Brand is the Talent http://www.youtube.com/watch?v=2nfGjVFIw1s




The importance of Personal Branding:Branding yourself keeps you current in your chosen field, opens doors for you, and creates a lasting impression on clients. By developing your own brand, you’ll have control over people’s initial perception. If you don’t brand yourself, someone else will, and the outcome might not be in your favor.

- A strong brand influences its target audience

--April 28th, 2010 by Joel Reyes http://sixrevisions.com/project-management/why-branding-yourself-is-important/




The importance of Personal Branding:• Easier to Find You• Build Trust and Recognition• Stand Above the Rest• Be a Memorable Force• Become an Asset• You’ll be seen as an Expert in Your Field





The importance of Personal Branding:• Easier to Find You (Google Yourself)• Build Trust and Recognition • Stand Above the Rest• Be a Memorable Force• Become an Asset• You’ll be seen as an Expert in Your Field





The importance of Personal Branding:• Easier to Find You• Build Trust and Recognition (Credibility Check)• Stand Above the Rest• Be a Memorable Force• Become an Asset• You’ll be seen as an Expert in Your Field





The importance of Personal Branding:• Easier to Find You• Build Trust and Recognition• Stand Above the Rest (Differentiate yourself)• Be a Memorable Force• Become an Asset• You’ll be seen as an Expert in Your Field





The importance of Personal Branding:• Easier to Find You• Build Trust and Recognition• Stand Above the Rest• Be a Memorable Force (Clever/Catchy name)• Become an Asset• You’ll be seen as an Expert in Your Field





The importance of Personal Branding:• Easier to Find You• Build Trust and Recognition• Stand Above the Rest• Be a Memorable Force• Become an Asset (What are your strengths?)• You’ll be seen as an Expert in Your Field





The importance of Personal Branding:• Easier to Find You• Build Trust and Recognition• Stand Above the Rest• Be a Memorable Force• Become an Asset• You’ll be seen as an Expert in Your Field (One Day...)





Make your Personal Brand a Success:

--[ VIDEO ] Entourage: Vinny Chase & Brand Nameshttp://www.youtube.com/watch?v=F613dbnA_WE




Branding a Company:• Many restrictions• Objective• Inorganic




Branding yourself:• Little - No restrictions• Very Subjective• Organic




Make your Personal Brand a Success:




Brands are built on what people are saying about you, not what you’re saying about yourself ”

- Guy Kawasaki

“




The Top 5 Aspects of a Successful Brand.

--Interbrand 2007: Marketers Report




5: RelevanceDo you make sense?





4: Creative/Design/Brand IdentityDoes your look match?





3: Message/CommunicationDo you talk the talk?





2: Understanding the DemographicDo you know who you’re talking to?





1: Consistency Can we expect the same quality in everything you:• Say?• Touch?• Do?





How to start to build your personal brand?




Ask yourself:• How do people describe you?• How do you describe yourself?• What makes you different from your peers?

Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010


http://groups.google.co.nz/group/abrandnewyou2010

A Brand New You:


[ Exercise ]




Examples:Megan Burns (Design Student):http://www.personalbrandingblog.com/what-you-can-learn-from-well-branded-student-meagan-burns/




Examples:Kyle (Business Sudent):http://www.employkyle.com/

http://careers.guardian.co.uk/careers-blog/guardian-careers-launches-campaign-to-employ-kyle




Define your own brand/identity:Key Questions To determine how to brand yourself, first you need to identify:

1. Who is your audience? 2. How do you stand out from your peers? 3. Why do you do what you do? 4. What are your values?





1. Who is your audience? Target Market/Demographic? 2. How do you stand out from your peers? 3. Why do you do what you do? 4. What are your values?





1. Who is your audience? 2. How do you stand out from your peers? Key-Strengths? 3. Why do you do what you do? 4. What are your values?





1. Who is your audience? 2. How do you stand out from your peers? 3. Why do you do what you do? What drives the motivation? 4. What are your values?





1. Who is your audience? 2. How do you stand out from your peers? 3. Why do you do what you do? 4. What are your values? What do you hold true to yourself?





1. Who is your audience? Target Market/Demographic? 2. How do you stand out from your peers? Key-Strengths? 3. Why do you do what you do? What drives the motivation? 4. What are your values? What do you hold true?




A Brand New You:


[ Questions ]

ABNY11 Week1 - Brand

Education

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