[ABN AMRO] Strengthen the Commercial Bank

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    Agenda

    Description of business

    Market outlook

    Ambitions

    Action plan

    Annex

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    Commercial Banking plays a key role within

    Antonveneta today(Sep 06 YTD)

    Net loans (EUR bln) Operating income (EUR mln) AntonvenetaInterbanca

    Total

    FTEs (Number)

    Strong weight ofcapital intensiveactivities

    Limitedabsorption ofdirect workforce

    69%

    31%

    36,3

    23,9

    Commercialand InvestmentBanking

    Total

    Weight =66% Weight =

    37%

    Weight =11%

    577

    77%23%

    1,555

    69%31%

    9,586

    1,017*

    * Including resources from Interbanca and Antonveneta Commercial, Antonveneta Finanza and Merchant

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    Credit is main source of business; further growth potential in fee-based products

    Sep 06 YTD, EUR mln

    Operating income breakdown by P&L nature and products category

    Fee-based margin (bothrisk-free and linked to

    market risk) hassignificant room for

    improvement

    Risk freeactivities

    ShortTermLending TotalP&L nature

    MLTLending (1)

    Trans-actionalServices

    CorporateFinance

    MerchantBanking

    Interest Margin

    Net Commissions

    Other Income (2)

    Operating Income

    TradeFinance

    Depositsand Invest-ments

    357164 24 - - - -

    12056 3 14 40 1 -

    10014 - - -- 46

    169

    6

    -

    175 577234 27 14 40 1 46

    Commercial Banking Investment and Merchant Banking

    Credit risk activities Market risk activities

    (3)

    (4)

    GlobalMarkets

    -

    -

    40

    40

    (1) Includes specialised and subsidised Lending (2) Includes dividends and Capital gain

    (3) Includes value margin (4) Banking book carry

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    SME is key client segment; potential for improvement in client share of wallet

    Sep 06 YTD

    25,860

    12.9(54%)

    346(60%)

    5,111

    7.4(31%)

    173(30%)

    58(10%)

    3.6(15%)

    380Large Corporates (> EUR 200 mln turnover)

    Average op. income (annualised):EUR 202,000

    Average loans: EUR 9.4 mln

    Coverage of the Italian market: 59%

    Average share of wallet: 3%

    Mid Corporates (EUR 15-200 mln turnover)

    Average op. income (annualised): EUR 45,000

    Average loans: EUR 1.4 mln

    Coverage of the Italian market: 35%

    Average share of wallet: 7%

    Small Corporates (< EUR 15 mln turnover)

    Average op. income (annualised): EUR 18,000

    Average loans: EUR 0.5 mln

    Coverage of the Italian market: 32%

    Average share of wallet: 17%

    Client breakdown by segment

    Large Corporate

    Mid Corporate

    Small Corporate

    * Number of individual companies

    Goodcoverage of

    the Italianclient base

    Potential forimprovementin client shareof wallet

    Number of clients*

    LendingvolumesEUR bln

    Operatingincome

    EUR mln

    31,351 23.9 577100% =

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    Already covering the economically mostattractive regions; main focus on north of Italy

    * Includes 58 Antonveneta Corporate Units (25 Corporate Units,33 local subsidiaries) and11 Interbanca Branches

    ** Companies with turnover over EUR 2.5 mln - source AIDA 2004

    # Corporate Units*

    Primary corporate regions (>5,000 companies**)

    Secondary corporate regions (1,500-5,000 companies**)

    Minor corporate regions (

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    Agenda

    Description of business

    Market outlook

    Ambitions

    Action plan

    Annex

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    Key characteristics of the Italian Commercialand Investment Banking market

    Commercial and Investment Banking in Italy is asizeable market expected to grow in all its

    components ( +7% revenues per year 05 - 08)

    Commercial Banking is the major segment in the

    market (EUR 25 bln, 81% of total market revenues),accounting for most of the profits (80% of theEUR 9.6 bln total market profits)

    Compared to the rest of Europe, growth potential in

    all non-lending products is stronger

    The evolution of clients needs determines clear

    market trends of sophistication on the demand side

    Sizeable market

    Growthpotential

    Sophisticationtrend

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    Commercial and Investment Banking: sizeablemarket expected to grow in all its components

    16%

    13%31%

    22%

    18%Italy(EUR 30.8bln)

    Spain(EUR 22.4 bln)

    UK(EUR 51.6 bln)

    Germany(EUR 36.6 bln)

    France(26.7 EUR bln)

    EU-5 Commercial and InvestmentBanking revenue mix by country,2005 (EUR bln, percent)

    Italian Commercial and Investment Bankingmarket size evolution by product line(Operating income, EUR bln)

    17.4

    7.5

    2.1

    3.8

    30.8

    2005

    21.0

    9.0

    2.5

    4.8

    37.3

    2008E

    Lending

    Transactional Services

    and Cash Management

    Corporate Finance +Merchant Banking

    Global Markets

    CommercialBanking

    InvestmentBanking 8%

    6%

    6%

    6%

    7%

    CAGR(E) 05-08

    100% = EUR 168.1 bln

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    Italy has a strong growth potential in allnon-lending products

    2005, Volume/GDP in percentage points Underdeveloped vs. rest of Europe

    Product Italy Europe * percentage **

    Trade Finance 6 7 -11%

    -9%415 458Cash management ***

    -91%462 5,135Capital Markets ***

    6 7Advisory **** -2%

    125 141Securitisation -11%

    Commercial Lending 28 18 +55%

    Leasing 7 6 +18%

    Factoring 15 13 +15%* UK, Germany, France, Italy and Spain ** Italy/Europe -1*** 2004 estimates **** Includes M&A, IPO, SPO

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    Agenda

    Description of business

    Market outlook

    Ambitions

    Action plan

    Annex

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    Commercial Banking* Operatingincome

    CAGR (E)2005-2008

    Uplift (EURmln) (E)2005-2008

    95

    26

    759

    785

    2005

    1,010

    1,105

    2008 E

    69

    251

    320

    FTEs 980 1,060

    12.1%

    Global Ma

    We have ambitious growth objectives...

    Commercial & Local Products strategic plan, 2005-2008, EUR mlnrkets

    * Including Transaction Banking, Trade Finance, Investment & Merchant Banking, Global Markets

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    Cross- selling

    Pricing

    Clientpenetration

    coming from seven key business drivers

    Increase in Lendingvolumes

    Improve pricing for Short-Term Lending on under-priced clients

    Increase market share inTrade/Export Finance

    Cross-selling of ShortTerm Lending andtransactional services

    Increase of CorporateDerivatives penetration

    Increase penetration of M&A

    Increase Global MarketsInstitutional Sales activity

    35 bps average increase of spread on EUR 6.5 bln Short-TermLending (risk return correction)

    Increase market share in Trade/Export Finance from 2% to 3% by2008

    Cross selling of Short-Term Lending and transactional services to30% of current Interbanca client base

    Increase penetration of Corporate Derivatives on customer base to20%

    Increase penetration of M&A activities

    Develop institutional sales activity (e.g. equity brokerage)

    Description

    2 % points increase in the average Lending share of wallet on

    Antonveneta top-rated Clients

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    Our strategic roadmap is based on threepriorities for 2007

    2007 objectives

    Launch a series of commercial/sales campaigns , according to2007 budget and commercial plan

    Finalise the design and implement a new coverage model

    Reorganise the Antonveneta product development centres ,leveraging ABN AMRO expertise

    Introduce a dedicated coverage model differentiated for each

    segment Large Corporate: dual-layer coverage unit at Head Office level

    Mid Corporate: dedicated relationship managers supported byproduct specialists

    Small Corporate: local relationship managers supported by

    dedicated CRM/Marketing tools

    Launch a complete plan to turn-around skills and motivation of front-office staff

    Develop a new relationship managers workstation and the

    related training programme

    PrioritiesRe-launch the sales campaigns toreach 2007 revenue goals

    Align and integrate our servicemodels to a new delivery model:

    Define and implement a newdelivery model for CommercialBanking

    Empower product developmentcentres

    Invest in skills, motivation and toolsof front-line staff

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    Four commercial campaigns, based on theanalysis of our client base

    Campaign/initiative Description Target clients

    Under-priced clientsLoans re-pricing, centrally, one-by-one, locally authorised byrelationship managers

    Clients with relevant bank exposurewith variable interest rates

    Clients with relevant trades withforeign countries

    Clients operating in sectors withhigh level of commoditiespurchasing/sales

    Increase commission margin byselling standardised derivatives totarget clients

    Clients with low risk level

    Clients with low penetration

    Increase penetration (bankloans/system loans) of under-penetrated customers with good riskprofile; simultaneously cross-sellinginterest rate derivatives on MLTdeals

    ABN AMRO International clients

    and Interbanca clients withoutaccounts in Antonveneta

    Sale of services to ABN AMRO

    International clients and Interbancaclients

    Exemplified in the following

    1A

    Objective

    Re-launch thecommercialperformance of the

    Corporate Networktaking advantageof opportunitieswith specific clients

    Set up the salesplanning engine

    Derivatives sales onexisting clients

    Loan penetrationincrease (withderivatives)

    Target ABN AMROand Interbancaclients

    Loans re-pricing

    Client base analysis example: significant

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    2

    2

    2

    2

    2

    2

    43

    3,907

    360

    0

    0

    Client base analysis example: significantcross-sell opportunities exist for derivativesand Corporate Finance

    2005 Cross-sell opportunities

    3,254

    252

    19

    6,858

    7,201

    405

    11

    51

    11,579

    11,615

    9,410

    2,155

    86

    4,034

    4,005

    153

    4,034 90

    90

    90

    89

    87

    Number of clients

    Transactional Services

    Deposits and Investments

    Trade Finance

    Derivatives

    Having.

    Corporate Finance

    2904,034

    11,6167,266

    3,52513%

    1 product

    27%

    2 products

    44%

    3 products

    15%

    4 products~0%

    5 products~0%

    6 products

    26,533*

    Total

    Lending

    * Clients with detailed product data available, a total number of 30,500 clients as of 31/12/2005

    1B

    25,817

    23,194

    13,930

    6,162

    379

    18

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    that can be captured through a structuredand targeted sales campaign

    Antonveneta derivatives sales campaign results, EUR thds

    427

    207136

    680

    837

    492

    650

    Week13

    Jan-JunAverage

    JulyAverage

    AugustAverage

    Weeks1-4

    Weeks5-8

    Weeks9-12

    668

    283

    Operating income from derivatives per week

    ~2.5X

    Average aftercampaignlaunch

    Averagebeforecampaignlaunch

    Campaign launch

    04/09/06

    NON IFRS FIGURES

    1C

    First 13 weeks ofcampaign generatedEUR 8.7 mlnoperating incomefrom derivatives salescompared toEUR 3.7 mln with theprevious trend(+EUR 5.0 mln)

    Maintaining actualweekly sales averageuntil year-end wouldyield total operatingincome during

    campaign ofEUR ~11 mln insteadof EUR ~4.5 mln withprevious trend(+EUR 6.5 mln) in 16weeks

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    Introduce a new coverage modeldifferentiated for each client segment

    ( ) Turnover, EUR mln

    Loans(EUR bln) Key elements

    Dedicated channelDedicated coverage model based on specialised

    Relationship Managers and involvement of high-profileClient Directors two level coverageAccount planning for each client with contribution fromproduct and sector specialists50-60 clients per Coverage Team

    Large(>200)

    Mid(15-200)

    Small(2.5-15)

    Dedicated Relationship Managers supported by JuniorRMs and administrative resourcesRMs based in Corporate Units and supported byproduct/sector specialistsIT tools (RM workstation) and centralised sales support70-80 clients per Coverage Team

    3.6

    7.4

    12.9

    Dedicated Relationship Managers supported by JuniorRM administrative resources

    RMs based in Corporate Units and supported by CRMtoolsSimplified credit processTailored product range140-160 clients per portfolio

    AntonvenetaClients*

    380

    5,111

    25,860

    31,351 23.9

    Unified coveragemodel forAntonveneta andInterbanca

    Coverage modeldifferentiated forthree maincustomer segmentsservice model

    Physical footprintbased on 58Corporate Units**

    Global clientsmanaged directly

    by ABN AMRO

    2A

    MarketClients*

    ~800

    ~15,000

    ~70,000

    ~85,800

    * Number of individual companies with turnover above specified threshold, except for large clients where number is referred to Groups of Companies ** Rationalisation of current footprint of 69 Units

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    Reorganise the Antonveneta productfactories, leveraging ABN AMRO expertise

    4 dedicated product

    development centresfocused on key value-added services

    Product developmentcentres totally integratedin the client segment,providing one face tothe market

    Strong link toABN AMRO globalfactories to leverage/ adopt in Italy globalexpertise

    Enhanced productdelivery model based oncentral product unitsand product specialistson the field

    Antonveneta Commercial product development centres

    Central Units

    DerivativesProductSpecialists

    Payments &TransactionsProductSpecialists

    Trade Finance

    ProductSpecialists

    GlobalMarkets

    TransactionBanking &Trade Finance

    SpecializedLending

    Merchant &InvestmentBanking

    Product Specia- lists

    ABN AMRO

    2B

    Coverage Mid/Small Clients Coverage Large Clients

    Mid/SmallClients

    Large Clients

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    An integrated program to develop skills andmotivation of front-line staff

    Creation of new

    profiles and roles

    Trainingand

    development

    Assessmentof existingresourcesand consequencemanagement

    Motivation andincentives

    Currently developing a newRelationship Manager workstation tointegrate all the IT tools used tomanage and develop the client

    3

    Key initiativesPlanned deploymentof ~100 high calibreRelationshipManagers in 2007-2008

    Launched anassessment of front

    line managerial staff toidentify competence/ skills, strengths andgaps

    Key initiativesActivated a continuous learningapproach based on:

    Periodical road-shows wheremarketing and sales managersmeet front-line people

    Continuous training sessionson commercial products

    Coaching activities

    New incentive scheme articulatedin:

    Incentives based oncommercial campaigns results

    Incentives based on overallyear performance

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    Conclusions

    Good starting point in terms of market potential and Antonvenetasposition

    Ambitious revenue target of EUR 1,105 mln in 2008 (+EUR 320 mlnversus 2005, 12.1% CAGR)

    Significant growth opportunities on current client base, and

    opportunities for new client development as well as doing businesswith international clients from ABN AMRO

    1

    2

    3

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    Agenda

    Description of business

    Market outlook

    Ambitions

    Action plan

    Annex

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    19.0%

    10.6

    5.0

    3.7

    2.3

    1.3

    0.2

    0

    3.0

    22.8%

    13.0

    8.5

    6.1

    4.1

    2.6

    1.0

    0.1

    6.3

    73.2%

    37.1

    22.1

    14.3

    9.3

    5.8

    3.1

    0.3

    13.6

    Share of Wallet linked to client size; in eachsegment opportunities to increase penetration

    Clientsdeciles Large corporate Medium corporate Small corporate

    1

    Total

    6.5

    5.0

    3.3

    0.9

    0.2

    10.0

    41.3%

    20.5

    7.3

    N.S. N.S. N.S. N.S.

    N.S. N.S. N.S. N.S.

    3

    4

    2

    5

    6

    7

    8

    9

    10

    Average

    * Antonveneta and Interbanca exposure over system exposure

    Penetration increase targetShare Of Wallet* distribution by deciles

    d f d d l

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    An opportunity to increase spreads for under-priced clients arisesfrom the analysis of current pricing, which is highly volatile eveninside homogeneous client clusters

    Clientdeciles

    740

    153

    431

    520

    608

    668

    837

    989

    1,113

    1,129

    285

    ST Lending SpreadBasis Point

    MT/LT Lending SpreadBasis Point

    404

    286

    231

    198

    184

    169

    156

    142

    124

    93

    120

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    Expected LossSpread lower than expected loss

    Client cluster characteristics:

    Antonvenetaclients

    Client type: SmallCorporate

    Geographical

    area: Central Italy

    Risk Class: 8

    Number of clientsconsidered:

    421 ShortTerm Lending

    111 M/L TermLending

    Commercial Banking accounts for most of the

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    2005, EUR bln, percent

    Operating income

    Commercial Banking accounts for most of theoperating income and profit of Italian CorporateBanking

    18%12%

    9% 7%

    81%73%

    168.1

    EU-5

    30.8

    Italy

    Corporate Finance +Merchant Banking **

    Global Markets ***

    Commercial Banking ****

    100% =

    * Pre tax, pre cost of capital, post cost

    of risk (provision charge for bad and doubtful debits), excluding proprietary trading

    ** Includes Corporate Finance (ECM,DCM, M&A), Equity Investments

    *** Includes Specialised Lending, Fixed Income, Equity, Money market,Forex, Commodities

    **** Includes Commercial Lending,Leasing, Factoring, Cash

    management & payments, Custody,Deposits, Trade Finance

    Profit *

    18%14%

    7% 6%

    80%75%

    60.2

    EU-5

    9.6

    Italy

    100% =

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    Cautionary Statement regarding Forward-Looking Statements

    This announcement contains forward-looking statements. Forward-looking statements arestatements that are not historical facts, including statements about our beliefs and expectations.Any statement in this document that expresses or implies our intentions, beliefs, expectations,forecasts, estimates or predictions (and the assumptions underlying them) is a forward-lookingstatement. These statements are based on plans, estimates and projections, as they are currentlyavailable to the management of ABN AMRO Holding N.V.. Forward-looking statements thereforespeak only as of the date they are made, and we take no obligation to update publicly any ofthem in light of new information or future events.

    Forward-looking statements involve inherent risks and uncertainties. A number of important

    factors could therefore cause actual future results to differ materially from those expressed orimplied in any forward-looking statement. Such factors include, without limitation, the conditions inthe financial markets in Europe, the United States, Brazil and elsewhere from which we derive asubstantial portion of our trading revenues; potential defaults of borrowers or tradingcounterparties; the implementation of our restructuring including the envisaged reduction inheadcount; the reliability of our risk management policies, procedures and methods; changesresulting from the acquisition of Banca Antonveneta, including the risks associated with itsbusiness, as well as the difficulties of integrating its systems, operations functions and cultureswith ours; and other risks referenced in our filings with the U.S. Securities and ExchangeCommission. For more information on these and other factors, please refer to our Annual Reporton Form 20-F filed with the U.S. Securities and Exchange Commission and to any subsequentreports furnished or filed by us with the U.S. Securities and Exchange Commission.

    The forward-looking statements contained in this announcement are made as of the date hereof,and we assume no obligation to update any of the forward-looking statements contained in this

    document.