ABC's for News Entrepreneurs
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Building blocks for news entrepreneurs Michele McLellan Entrepreneurial and Social Journalism Educators Summit Tow-Knight Center for Entrepreneurial Journalism, CUNY| July 16, 2015
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Transcript of ABC's for News Entrepreneurs
Building blocks for news entrepreneurs
Michele McLellan
Entrepreneurial and Social Journalism Educators Summit
Tow-Knight Center for Entrepreneurial Journalism, CUNY| July 16, 2015
- AffiliationEntrepreneurs (the hard core ones)
Hackers (the civic-minded ones)
Local business community (join the Chamber)
Associations – LION Publishers, Institute for Nonprofit News, Tow-Knight Center
- BusinessHow to write a business plan
How accounting works and why it’s important
Tax status and requirements
How to recruit and hire sales people or a business partner
Develop a rate structure for advertising
Find alternatives to CPM pricing for ads
Explore non-advertising sources of revenue
- Consumer research
Understand news consumption
Understand topics of high interest/low satisfaction
Develop relevance, resonance
Prioritize
Questions(that you might help answer!)
Trajectory of success?
Critical market factors?
Coverage gaps?
Effective use of volunteers, partnerships?
LinksMichele’s List database, www.micheleslist.org
2015 State of Local News Startups survey, http://towknight.org/2015/07/the-2015-state-of-local-news-startups/
Previous surveys, www.micheleslist.org/pages/3
Best Practices for Advertising Sales at Digital News Startups, towknight.org/research/best-practices-for-advertising-sales-at-digital-news-startups/
Tow-Knight research, towknight.org/research/
