ABC Trading Pvt Ltd Business Plan

8/13/2019 ABC Trading Pvt Ltd Business Plan

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Business Plan

ABC Trading Pvt Ltd

(ABC)

A Private limited Company

The Ahmedabad based Company

An Initiative by Manish Asnani

Prepared by Manish Asnani

!anuary "#$ "%##

Copy number #


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Business Plan

Prepared By

Manish Asnani

M _ 000_44 (PGP-GBM)

(Second Year)

Evaluated y!

Pro"# $evan% Patel

&aculty' Entrepreneurship' cellon nstitute * School o" Business


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+ale o" ,ontents

a& 'eutive *ummary

a& Company

b& Mar+et ,pportunity

& Mission *tatement

d& Management

e& Competitors

-& Competitive Advantages

b& The ,rgani.ational Plan

a& *ummary /esription o- Business

Mission

*trategy

*trategi 0elationships

*&1&,&T Analysis

b& /esription o- Business

& *ervie

d& Administrative Plan

Loation

Management

Personnel

Aounting and Legal

& The Mar+eting Plan

a& Mar+et Analysis

Target Mar+et


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Competition

Mar+et Trend

Mar+et 0esearh

b& Mar+eting *trategy

2eneral /esription

Method ,- *ales

Priing

Branding

*ales *trategies

Advertising *trategies

d& The ,perational Plan

a& ,perations

e& Assessment o- 0is+

-& 3easibility Plan

g& The 3inanial Plan

a& Three 4ear Inome Pro5etion


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b& Cash 3lo6

& Pro5eted Balane sheet

d& 3inanial *tatement Analysis


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# E.ecutive Su//ary

,o/pany

ABC Trading Pvt& Ltd is Ahmedabad Based Trading Company& ABC Trading emphasis 6ill on *upply Chain

o- Mineral 1ater in Indian 0ail6ay& ABC Trading 6ill supply Pa+ed 7ualitative Mineral 1ater Bottle o- #

liter to the end ustomer in Indian rail6ay (Train)& Additionally$ this servie 6ill be provided -or all ma5or

states o- India&

Maret 1pportunity

,n an average daily #"% passengers trains pass through Abad rail6ay station& Approimately #

epress8mail train onsist the apaity o- #9%% passengers reserved& i&e& the total audiene mar+et -or ABC

Trading 6ill be #9%%%% ustomers8day

Mission State/ent


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To help travelers 6ith a basi need i&e& 6ater& Providing :ualitative mineral 6ater at subsidies rates$ so that

no one remains thirsty&

Mana%e/ent

ABC trading 6ill have a strong management team onsist o- -inanial manager$ human resoure manager$operational manager and assistants& Management team 6ill also beside managers there 6ill be "%%employees -or diret selling& The riteria -or reruiting the bottom employees 6ould be those 6ho areunemployed or is -or a need o- 5ob&

,o/petitors

/iret ompetitors are Bisleri$ ;inley$ A:ua-ina$ Bistar$ ;ing-isher$ Mdo6els and loal Competitors 6hih

do not have branding or have a dupliate branding$ loal brands over ma5or mar+et share in bottled

mineral 6ater industry&

,o/petitive Advanta%e

The ompetitive advantage is that ABC Trading Pvt Ltd is providing the mineral 6ater bottle o- # litter at

0s&


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To help travelers 6ith a basi need i&e& 6ater& Providing :ualitative mineral 6ater at subsidies rates$ so that

no one remains thirsty&

>ision

To beome a mar+et leader ompany in mineral 6ater (In Indian rail6ays)

,b5etives

To provide 7ualitative mineral 6ater in Indian rail6ays&

To -ill the gap o- supply in mineral 6ater in Indian rail6ays&

To provide lo6 ost mineral 6ater bottle so that every traveler gets 6ater to drin+$ onsidering all

lass o- people&

*trategy

1ill serve Cold Mineral 1ater Bottle in Indian 0ail6ays (Bailey mineral 6ater) -or 0s&


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Sot Analysis

Stren%th

#"% Trains daily -rom Ahmedabad

@o need to mar+et the brand&

Basi need

Can be stored -or at least # month

5eaness

"%% employees to manage&

sales to operate

Controlling an be di--iult&

1pportunity

2aps bet6een demand and supply have been observed&

@o ompetitor in same prie segment&

+hreat


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Ilegal unions&

Change o- 0uling 2overnment

# $escription o" venture

Product

A mineral 6ater bottle o- # litter&

Service

/iret selling is been hosen as a strategy to sell the produt&

Si3e o" usiness

o 'ah train 6ill be provided 6ith maimum %% bottles o- # litter$ at #styear&

o 'ah train 6ill have nos& o- diret sellers&

c# Service

1e 1ill serve Cold Mineral 1ater Bottle in Indian 0ail6ays (Bailey mineral 6ater) -or 0s&


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/iret selling 6ill help Customers to -ill the gaps -or need o- mineral 6ater every time 6hile

travelling -rom one plae to other&

d# Ad/inistrative Plan

Loation

a) ead ,--ie

ABC Trading (ompany) 6ill have the head o--ie at Paldi Ahmedabad$ -rom here all the ativities 6ill

be managed&

b) 1are house

# 6arehouse o- #%%% s: -eet 6ill be oupied near ;alupur area at the ost o- 0s&9%8s: -eet

Management

ABC trading 6ill have a strong management team onsist o- -inanial manager$ human resoure manager$operational manager and assistants& Management team 6ill also beside managers there 6ill be "%%employees -or diret selling& The riteria -or reruiting the bottom employees 6ould be those 6ho areunemployed or is -or a need o- 5ob&


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Personnel

Aounting and Legal

&0& manager @o o- Position (#)

Admin *ta-- @o o- Position (#)

,peration manager @o o- Position (#)

Control manager @o o- Position (#)


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3inane manager @o o- Position (#)

Aountant @o o- Position (#)

/iret *eller @o o- Position (#)

&0& manager 0*&"%$%%%8month8employee

Admin *ta-- 0*%$%%%8month8employee

,peration manager 0*&9%$%%%8month8employee

Control manager 0*%$%%%8month8employee

3inane manager 0*&9%$%%%8month8employee

Aountant 0*%$%%%8month8employee

/iret *eller 0*& =$%%%8month8employee

Legal r Polies

@o 'mployee 6ill be on pay role basis on ompanies name&

All managers and eeutives in every department 6ill be titled as onsultant&

All diret sellers 6ill be hired -rom ontrator$ total salary 6ill be given to ontrator and /iret

seller employees are liable to ta+e salaries -rom ontrator itsel-&


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6# +he Maretin% Plan

a# Maret Analysis

,pportunity identi-ied

1ater ? a basi @eessity$ generally 6hile traveling people are more onsious about their health&

*i.e o- the opportunity

#"% trains departing -rom Ahmedabad 2u5arat

Targeted Audiene

=% Trains /eparting -rom Ahmedabad

) ,o/petition

/iret ompetition

/iret ompetitors are Bisleri$ ;inley$ A:ua-ina$ Bistar$ ;ing-isher$ Mdo6els and loal Competitors 6hih

do not have branding or have a dupliate branding$ loal brands over ma5or mar+et share in bottled

mineral 6ater industry&

In /iret ompetition

Tea


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Co--ee

*oup

And any produt sold in range o- 0s # to 0s& #%

c# Maret +rend and Maret 7esearch

o The Indian mar+et is estimated at about 0s "$%%% Crore and is gro6ing at 6hopping rate o- % per ent&

By "%"%$ it 6ill reah 0s D$%%% ?#%$%%% Crore 6ith 99 per ent mar+et -or mineral 6ater&

o *arity o- potable and 6holesome 6ater at rail6ay stations has also added to the gro6th&

o As Ab trading is selling mineral 6ater bottle o- bailey in 0s&< & The more demand -or the produt 6illbe seen&

o The trend o- the 6ater bottle is been observed 6hile traveling in a train&

o This is beause people are more onsious -or health speially 6hen they travel -rom one plae to

another and so 6ater plays an important role&

# Maretin% Strate%y

a) 2eneral /esription

ABC Trading 1ill serve Cold Mineral 1ater Bottle in Indian 0ail6ays (Bailey mineral 6ater) -or 0s&


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b) Method ,- *ales

/iret selling is been hosen as a strategy to sell the produt&

) Priing

The prie o- # litter 6ater bottle 6ould be 0s&< -or end onsumers&

Bailey 6ill provide per bottle -or 0s 8 bottle to ABC Trading&

I- Ab Trading 6ill sell eah bottle -or 0s& < than 0s& 9 6ould be the pro-it -or eah bottle sold&

d) Branding

The produt 6ill be branded 6ith Bailey (brand name)

e) Advertising *trategies

@o mar+eting ost to ABC Trading Company&

Parle agro 6ill be doing advertising o- their brand&


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d# +he 1perational Plan


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e# Assess/ent o" ris

Mar+et ris+

3oot -all o- reservation (not -i)

Customer ris+

Belie- (lo6 prie E lo6 :uality)

Politial ris+

0uling 2overnment

Budget

*easonal 0is+

At 6inter the usage o- drin+ing 6ater is less

Contingeny Plan

d& Change the supplier

e& *ell at rail6ay stations (abins -or re-reshments)


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") &easiility Plan

/isussed 6ith Mr& arsh *harma at Bhahau +uth& Parle Agro Ltd& (operational head)

Irt tenders 6ill help to start the businessF every year Irt announe tenders -or 6ater ontrat&

Mr& Mu+esh patel (6hole 6est orridor tender holder -or "%#% "%##

Contrat -or 'mployees !B Consultany @arol Ahmedabad


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%) &inancial plan

Start up E.pense

Tender bid 0s $%%$%%%

0egistration Pvt ltd ompany 0s #$%=$%%%

Assets 0s =$%%$%%%

Advane to Parle agro 0s #$%%$%%$%%%

???????????????????????????????

8et +otal 7s# '0'09'000


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nco/e State/ent "or styear


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,ash "lo styear


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Balance Sheet "or styear


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+a.ale pro"it


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Total revenue E 0s& #%$%D$%%$%%%

Total payments E 0s&


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,ash "lo "or 2ndyear


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Balance sheet "or 2ndyear


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nco/e State/ent "or 6rdYear


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,ash &lo Pro:ection "or 6rdyear


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Balance sheet "or 6rdYear


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h) Private ;i/ited ,o/pany

a) 7ules &or incorporatin% a private li/ited co/pany!


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+he process

,btain /iretor Identi-iation number

Time ta+en ,ne day

Charge 0s #%%8? 6&e&-& #st !uly$ "%%

ABC Trading Pvt Ltd Business Plan

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