Abbi Whitaker & Constance Aguilar - Content Marketing
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Transcript of Abbi Whitaker & Constance Aguilar - Content Marketing
![Page 1: Abbi Whitaker & Constance Aguilar - Content Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062513/55592a3fd8b42a4f3d8b4648/html5/thumbnails/1.jpg)
Content Marketing
By Abbi Whitaker@abbijayne
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What is Content Marketing?
Content marketing the strategic
marketing approach of creating and
distributing valuable, relevant and
consistent content to attract and acquire
a clearly defined audience – with the
objective of driving profitable customer
action.
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What is Content Marketing?
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The Advantages of Content Marketing
over Traditional Advertising
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Advantages
1. Content marketing provides
something of value to customers
whereas traditional ads do not.
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Advantages
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Advantages
2. Content marketing educates
customers to the point that they’re
ready to purchase your product.
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Advantages
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Advantages
3. Content marketing creates a
sense of reciprocity with
customers.
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Advantages
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Advantages
4. Content marketing attracts
customers for free.
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Advantages
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Advantages
5. Content marketing creates
content that gets shared.
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Advantages
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Advantages
6. Content marketing provides a
SEO benefit.
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Advantages
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Advantages
7. Content marketing increases
traffic.
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Advantages
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Advantages
8. Content marketing is highly
targeted.
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Advantages
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Advantages
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How to build a killer content marketing
plan
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Four Questions
1. What is your goal?2. Who are you targeting?3. What is your story?4. What is your content?
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Building a Marketing Plan
Know Your Audience: Create Personas
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Building a Marketing Plan
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Building a Marketing Plan
What Content Should I Produce?
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Blog Posts / Expert Positioning
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Social Media / Gifs / Memes
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Podcasts
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White papers & eBooks
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White papers & eBooks
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Infographics
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Videos
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Branded Channels
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Tell Your Story
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It’s a marathon, not a sprint
• Keep creating great content• Entertain people, inform people, educate people… make
them love & share your content• Keep posting regularly and consistently• Keep connecting to people in your target group• Keep promoting your content wherever you can• Keep networking with other authors, entrepreneurs and
influences• Keep measuring, learning and improving your efforts