Transit Media Options

About AB9 Media

• AB9 Media has a wide experience in transit media for over 5 years

• Has deep knowledge in the key areas of this business

• AB9 Media founder has done his MBA from Newcastle, United Kingdom

having knowledge internationally as well as nationally

• AB9 Media is an authorized agency to sell TABcab Taxi Ads. in Mumbai

• AB9 Media is also an agency to sell advertisement at Lalbaug cha Raja

• It specializes in innovative ideas that can be carried through ambient

Media

• Believes in client servicing, media planning and media buying

• TaxiAds is the only form of outdoor advertising that can single-handedly reach the entire market everyday

• TaxiAds is cost effective because it offers the highest reach 24 x 7 & frequency at the lowest cost compared to other mediums

• Taxis are intrusive and will deliver your message to your target audience reinforcing your brand when it's most effective and least expected

• TaxiAds play a vital role in the media mix by reaching consumers when they are on the move by covering on a n average of 200 kms per day

• Demand centers – Airports, corporate houses, business centers, shopping malls, Education institutes, financial institutes, cinema halls, in-built complex etc.

Taxi Ads (External Vinyl Pasted on 4 Doors + Boot) • 30,00,000+ impressions per cab for External Ads in a Month

Internal Ad space• Minimum duration of each trip : 1 hour

Why Radio Taxis?

External Branding

Cab Exterior

Airport Boarding Pass

Roadshow Cab Interior

Lalbaug Cha Raja

Mumbai Local TrainsWhy Local Trains?• Local trains are the lifeline of Mumbai, carrying approximately 20 lakh daily.• Local trains are divided into Western and Central line and consist of 109 and 87 trains respectively.• Western line has 11.9 lakh passengers/ day & Central line has 9 lakh passengers/ day.• Each train does an average of apprx. 7 – 9 trips a day.• There are 12 or 15 Bogies in each train

External Branding

Internal Branding

BEST Buses

Bus ExteriorBus Interior

Bus Shelter

1 crore ridership achieved in a span of 1 month

A record 1.15 mn travelers boarded the metro within first two days of commencement

More than 6 lac+ children travelled for free on weekends

Daily 7 lac+ commuters and growing

Mumbai Metro trains have made over 13,000 trips and covered over 1.5 lac km with more than 99% service

efficiency

Mumbai Metro

Source : MMO June’13 Data 7 Lac+ premium captive audience reached daily

Facts and Figures

Train Wrap

Experimental Zones

Back Lit Panels

Digital Packages

Metro Media Options

An opportunity to create a brand network by choosing strategic sites at station platforms- across all 12 stations

Back-Lit Panels

•First ever digital media offering on an Indian metro.•Unique advertising network for high visibility•High impact HD digital sites to engage and entertain captive audiences •Synchronized 99 digital screens to mesmerize the moving audience

WEH – 36 Screens Ghatkopar – 36 ScreensAndheri– 27 Screens

Digital Media

Stations on Offer Location Size available Purpose

All major stations Concourse10X 10

8x86x6

Great opportunity to interact and engage with hard to reach audiences in Mumbai city

Experimental Zone

ACTIVE CONCOURSE

Per Spot 15 sec

No. of slots / spots 3 + 1 (3 Ad spot + 1 Content)

Total Loop 1 Minute

Operational hrs 17 to 18 Hours

Total No. Ad appearance in day

1020 to 1080 no. of times (60 Times in 1 Hour)

Total No. of screens 99 screens across 3 stations

BRAND EXPOSURE

48,114,000 sec per month

BRAND OCCURANCE

3,207,600 times per month

ACTIVE CONCOURSE

Per Spot 15 sec

Spots per Loop 3+ 1

Total Loop 60 sec

Digital Screen Plan

Thank you

Abhinav Gupta+91 9833557773

ab9media@gmail.com