AB1401: Information TechnologyAB1401: Information Technology

Seminar 1: Introduction The Digital World

2012-2013 Semester 1

NTU, NBS

Introduction to the Course

How IT Applies To Business Today

Business Changes Due To IT Developments

The Internet, Globalization & A Flat World

What is a business?

Who make up a business?

What is important in business?

So how does IT help?(keep in mind the converse question: how does IT destroy?)

We begin by asking some questions:

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Sales & Marketing Manufacturing & Production

Finance & Accounting

Human Resources & Training

Selling products & services. Promoting brand awareness

Producing products & services. Operations efficiency.

Managing financial assets, records, cashflow & overall prudence & growth.

Recruiting & developing work force, productivity & competitiveness

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Using information systems effectively requires an understanding of the

organization, management, and information technology shaping the

systems. An information system creates value for the firm as an

organizational and management solution to challenges posed by the

environment.

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McAfee, A (2006) Harvard Business Review

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